The New Rules of Social Networking
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The document discusses best practices for social media marketing. It provides statistics on major platforms like Facebook and Instagram. It then offers tips for using these platforms effectively as part of a marketing strategy. This includes suggestions for content creation, advertising, analytics, and leveraging user-generated content. The presentation aims to help organizations optimize their use of social media to promote their offerings and engage with customers.
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The New Rules of Social Networking
- 1. The New Rules of Social Networking Jessica Bybee-Dziedzic Director of Partnerships, Saffire
- 10. OR SELL AT THE GATE
- 12. I’LL SEND THE SLIDES IF YOU LEAVE YOUR BUSINESS CARD!
- 13. How many of you use social media in your free time?
- 14. How many of you manage your organization’s social media?
- 15. How Do You Spend Marketing Resources?
- 16. How Do People Hear About Your Offerings?
- 17. If You Mapped Them, Would They Match? SPENT RESULTS 0 1 2 3 4 5 Online Newspaper Radio Television Outdoor
- 18. FACEBOOK
- 19. SOCIAL NETWORK SITES – SEPT. 2017 Source: http://www.statista.com
- 20. 2 Billion Over monthly active Facebook users Q3 2017 Source: http://zephoria.com
- 21. 1 Billion Over mobile daily active users Dec. 2016 Source: http://zephoria.com
- 22. 5 New profiles created every second Source: http://zephoria.com
- 23. DISCLAIMER
- 26. ZUCKERBERG SAYS…
- 28. ZUCKERBERG SAYS…
- 29. MARKETING EXPERTS SPECULATIONS • Continue posting engaging, quality content that prompts comments • According to Zuckerberg, “meaningful interaction” means comments, comments, and more comments. • Create quality content focused on sparking conversation • Don’t fall into the “engagement-bait” trap • Asking people to comment is not as meaningful Source: http://blog.hootsuite.com
- 30. MARKETING EXPERTS SPECULATIONS • Encourage customers to follow your Facebook Page
- 31. MARKETING EXPERTS SPECULATIONS • Encourage customers to follow your Facebook Page • Don’t be shy about asking customers to follow your page on Facebook • Remind loyal followers about the “See First” option Source: http://blog.hootsuite.com
- 32. MARKETING EXPERTS SPECULATIONS • Increase your ad budget • Don’t just “Boost” your posts, target the right audiences to ensure their advertising dollars go further. • More on that in a minute… Source: http://blog.hootsuite.com
- 33. MARKETING EXPERTS SPECULATIONS • Make more Facebook Live videos! • If you missed my presentation yesterday, I’ll include the slides for that presentation • Zuckerberg wrote that “live videos often lead to discussion among viewers on Facebook—in fact, live videos on average get six times as many interactions as regular videos.” Source: http://blog.hootsuite.com
- 34. MARKETING EXPERTS SPECULATIONS • Invest time in Facebook Groups • Already operating on the basis of audience engagement Source: http://blog.hootsuite.com
- 37. ADVERTISING ADVANTAGES • Greater reach • Greater targeting • Protection against wasting money • It won’t run if people don’t click
- 46. LOOKALIKE AUDIENCES Take it a step further • People who LOOK LIKE email list or website visitors • People who LOOK LIKE your Facebook fans
- 47. INTEREST TARGETING 181 MILLION 117 MILLION
- 48. PEOPLE TRAVELING TO LOCATIONNarrow your audience to people TRAVELING in a location!
- 49. SAVE AUDIENCES
- 51. Instagram Quick Adoption • $1.85 billion in Ad Revenue from Instagram in 2016 on track to be $6.8 billion by 2018 • Uses Facebook ad targeting- all benefits repeat
- 53. What Ad? -Authenticity • Ads on Instagram have a “native” feel so play to that • Showing real people feels more authentic • Include your hashtag—it is clickable
- 54. Social Analytics
- 56. METRICS THREE KEY TO FOCUS ON
- 57. FACEBOOK METRICS • Total interactions – How many times was a #hashtag used? • Total reach – How many followers potentially saw your post (including reposts) • Engagement - How many likes, retweets, & shares were there of the post
- 59. Facebook Events
- 61. OPTIMIZE FOR DISTRIBUTION • Choose an event photo - 1920 x 1080 pixels (16:9 ratio) or larger with little or no text • Use a clear and short event name • Add a location - Use a location that corresponds to a Facebook Page or a Facebook-suggested location so people nearby can discover and learn about your event through suggestions. • Set a specific date & time https://events.fb.com/#create-a-great-event
- 62. REACH THE RIGHT AUDIENCE • Include a ticket link! • Add a co-host to help spread the word • Add keywords • Provide a helpful description - Include important information like the line-up, schedule or age requirements. Use hashtags and @mentions so people can learn more about the artists or performers on Facebook. https://events.fb.com/#create-a-great-event
- 63. MULTIPLE EVENTS IN ONE
- 67. What does it do?
- 69. Easier Communication • “Native” content without having to develop your own app • Reach people where they already are • Automated/instant “bot” communication • Allows push notifications (aggressively)
- 73. 1 2
- 74. Facebook Inbox
- 75. FACEBOOK INBOX
- 76. FACEBOOK INBOX
- 77. FACEBOOK INBOX
- 79. FACEBOOK COVER VIDEO Source: Social Media Examiner
- 80. EVENT LOAD-IN VIDEO Source: Social Media Examiner
- 81. FACEBOOK COVER VIDEO TIPS • Facebook cover videos must be between 20 and 90 seconds long. • The video resolution must be 1080p. • Videos will be cropped to 820 x 462 pixels. • Keep important images and text centralized so they won’t get cut out • Mobile crop is slightly different and will crop less of your video, but once you’ve uploaded it, double-check to make sure it looks okay on mobile. Source: Social Media Examiner
- 84. Where to build “Stories”
- 85. Your Audience is Already Here • Create story content without having to build a Snapchat following • Connections with Facebook mean most brands already have more people following them on Instagram • Some argue that it has better features—you be the judge!
- 86. GeoTagging • Tags are clickable to see other people in that location • Tag your festival grounds & people will see all pictures in that area by other users when they click on the tag!
- 87. Hashtags & User Tags • Hashtags on Insta Stories are clickable • Using the @ symbol allows you to tag brands and other people • Tag artists in advance of shows to generate excitement
- 88. What to #? • Look for popular hashtags so your content shows in those stories • Almost all days of the week have fun hashtags with good ideas for content • #MusicMonday (love for Festivals!) #TipTuesday #WayBackWednesday #ThursdayThoughts #FridayFunday • Be careful what you use as your hashtag! #humpday is NOT SAFE
- 90. Upgrade of Insta Live Video • As of June 2017, live video can be saved to your story for 24 hours, rather than just disappearing after your Live has ended!
- 91. Benefits of Live • Creates a stronger connection to your audience—feels more authentic • Instagram sends notifications to your followers when you are live • Live videos have a 148% higher organic reach than any other form of content • SUPER cost-effective way to POST MORE VIDEOS- will account for more than 80% of all consumer internet traffic by 2020
- 92. Boomerang
- 93. Boomerang
- 95. People Value their Peers Opinions
- 97. User-Generated Content 92% of consumers trust online content from friends and family above all other forms of brand messaging 50% of consumers find UGC more memorable than brand produced content
- 99. Ben & Jerry’s
- 101. #ShareaCoke
- 102. User Generated Content Contests • Instagram is great for these—you get “prettier” entries • Create a hashtag, anyone who uses the hashtag is entered (Keep the hashtag short & easy to remember for more entries!) • Could be photo or video entry contest
- 103. Rodeo Rockstar
- 104. Rodeo Rockstar ✓ User-generated content ✓ Inclusion of video ✓ Involve young people
- 106. Compiles mentions from websites, Facebook, Twitter, blogs, forums & more Find When People are Talking About You! Mention
- 107. BUSINESS RATING
- 108. Easy to Include on Facebook To allow or disable ratings and reviews on your Page, make sure you have an address entered and then: 1. Click Settings at the top of your Page 2. From General, click Reviews 3. Select Allow visitors to review this Page or Disable reviews 4. Click Save Changes
- 111. Email Marketing
- 112. EMAIL SIGNUP ON ALL PAGES
- 113. TAKEOVER WITH OFFER
- 114. EMAIL SIGNUP ON FACEBOOK
- 115. BUILDING YOUR EMAIL LIST Source: MarketingProfs
- 118. Make it Easy for Your Customers
- 121. MY BEST RECOMMENDATION TO “KEEP UP”
- 123. More Free Online Marketing Tips! Website www.saffire.com Facebook TeamSaffire Twitter @TeamSaffire Instagram TeamSaffire Pinterest saffire YouTube saffirestudio The Amplifier www.saffire.com/podcast Questions?
- 124. Jessica Bybee-Dziedzic Director of Partnerships, Saffire jessica@saffire.com