This document provides tips for non-profits to create an effective presence on Facebook. It discusses the three pillars of an effective content strategy: brand, audience, and message. It also outlines best practices for posting engaging content like photos and questions, as well as tips for fundraising. The document recommends configuring the page for engagement, posting 4-6 times per day at optimal times, using images and highlighting features, and analyzing insights to improve performance.
Community as Inbound - MozCon 2012 by Jen LopezJennifer Lopez
As a champion of community, Jen believes in the power of the people and what they can do for your business. Whether you're selling hammers, cupcakes, or insurance, find and embrace your community.
Top 10 Must Read Tips to Run a Successful Facebook Business PageVA Simple Services
Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!
Community as Inbound - MozCon 2012 by Jen LopezJennifer Lopez
As a champion of community, Jen believes in the power of the people and what they can do for your business. Whether you're selling hammers, cupcakes, or insurance, find and embrace your community.
Top 10 Must Read Tips to Run a Successful Facebook Business PageVA Simple Services
Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!
Blogging for Business - An introduction to playing in the BlogosphereKatie Laird
As more businesses begin seeing their clients and competition online, many companies are trying to wrap their brains around entering the Blogosphere. While Blogging is certainly not for all businesses and companies, this presentation takes a good look at how other organizations are jumping into the online conversation, ways to use Business Blogging and tips/tricks to make the Blogging life a little easier.
50 tips for increase fb like & 50 types of engaging postMd Ekram
Here you will get 50 tips for increasing like at fb page. This page like will be lead for your business. You have to post different types post that will engage your page member. In this slide you will find 50types of exclusive post styles
Blogging for Business - Sweet for all sizesKatie Laird
A small business Blogging for Business class looking at the basics of business blogs, who makes them work, must-have elements and ways to track success.
May 2012 - Web Trends for Marketing ProfessionalsMiriam Schwab
The web moves so fast that it often seems almost impossible to keep up. So let us do it for you. Miriam Schwab gives a 1-hour lecture packed with the most important updates on the web so you can maximize your web presence.
Learn the 7 Tips to Creating Content Worth Sharing. This email marketing strategy will be a game changer in your bag of tools. Change your decision making process and the way you market online. By downloading this e book you will learn how building valued content that people want to share, creates value in your email list. My lesson to you is Value Creates Value in this 100% free gift - 7 Tips for Creating Content.
Social Media for Mortgage and Title CompaniesDavid A. Pride
This presentation covers social media marketing for the mortgage and title industries - offering best practices, critiques, tips, tricks, and what's working best.
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings — even when it comes to highly competitive keywords.
27 social media experts give you their #1 practical tip for managing a Facebo...Ravi Shukle
To help you out I have gathered a great list of social media experts who have all experienced success with their Facebook pages. They will reveal their #1 practical tip for managing a Facebook page.
Blogging for Business - An introduction to playing in the BlogosphereKatie Laird
As more businesses begin seeing their clients and competition online, many companies are trying to wrap their brains around entering the Blogosphere. While Blogging is certainly not for all businesses and companies, this presentation takes a good look at how other organizations are jumping into the online conversation, ways to use Business Blogging and tips/tricks to make the Blogging life a little easier.
50 tips for increase fb like & 50 types of engaging postMd Ekram
Here you will get 50 tips for increasing like at fb page. This page like will be lead for your business. You have to post different types post that will engage your page member. In this slide you will find 50types of exclusive post styles
Blogging for Business - Sweet for all sizesKatie Laird
A small business Blogging for Business class looking at the basics of business blogs, who makes them work, must-have elements and ways to track success.
May 2012 - Web Trends for Marketing ProfessionalsMiriam Schwab
The web moves so fast that it often seems almost impossible to keep up. So let us do it for you. Miriam Schwab gives a 1-hour lecture packed with the most important updates on the web so you can maximize your web presence.
Learn the 7 Tips to Creating Content Worth Sharing. This email marketing strategy will be a game changer in your bag of tools. Change your decision making process and the way you market online. By downloading this e book you will learn how building valued content that people want to share, creates value in your email list. My lesson to you is Value Creates Value in this 100% free gift - 7 Tips for Creating Content.
Social Media for Mortgage and Title CompaniesDavid A. Pride
This presentation covers social media marketing for the mortgage and title industries - offering best practices, critiques, tips, tricks, and what's working best.
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings — even when it comes to highly competitive keywords.
27 social media experts give you their #1 practical tip for managing a Facebo...Ravi Shukle
To help you out I have gathered a great list of social media experts who have all experienced success with their Facebook pages. They will reveal their #1 practical tip for managing a Facebook page.
Nonprofit Insights: Engaging Volunteers on FacebookVolunteerMatch
With all the buzz recently about Facebook and organic reach, one question remains: How useful is Facebook for nonprofit engagement? Can nonprofits build support on Facebook? How??
Join John Haydon, nonprofit marketing expert and author of "Facebook Marketing for Dummies," for a Nonprofit Insights webinar focused on de-mystifying the process of engaging supporters on Facebook. John walks us through today's version of the popular social network, and provides concrete strategies for how our nonprofit organizations can connect with potential supporters and build real relationships with volunteers that can exist online, offline, and wherever we need them.
If you're not telling your story I assure you your competitor is telling theirs, and by default, it's already more compelling.
In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your business above your competitors and stay there.
The Social Media Master Series, brought to you by Z Interactive, is presented by Harrison Blum and Anthony D’Ambrosio who carry over 10 years of experience in brand strategy, digital advertising and social media. While Z Interactive may have a young history, it is a company with an unparalleled track record with brands such as On The Border, Live nation and the artist Coldplay under their belts. Their team is second to none in their ability to take new and growing businesses to the next level using both traditional and new marketing platforms.
In this session you will gain valuable insight on how to build a strong brand on the most popular social media network. We’ll show you how to leverage Facebook to not only reach your target audience for your business but how to convert them into “actual” paying customers, and keep them coming back. The Social Media Master Series is part of a series of 90 minute sessions that build upon each other and offered each month (session locations may vary).
If you’re like most nonprofits you probably already have a presence on Facebook. You have a page with an attractive cover image and maybe even a custom tab. You also consistently post content, and have maybe even tried Facebook ads. But you’re are still confused about the role Facebook plays within your overall marketing communications strategy. You’re not sure how Facebook fits within your events, your volunteer outreach, and your fundraising.
Facebook Marketing 101 - How Do I Market My Business On Facebook?Virtual Desk Support
Facebook is changing ~ rapidly. New features are being added daily, organic reach is on the decline, "pay to play" is becoming the norm and engagement is everything!
The key to success on Facebook comes down to two things:
1.) Attracting the right group of people and creating authentic relationships by getting to know the people that "like" your pages.
2.) Nurturing those relationships thoughtfully before attempting to leverage them into evangelists and customers.
Learn how to use Facebook wisely to market your business and sell more of your art work, creative products and services to people eager to support you.
This week, we explain the whys & hows of using Facebook for business, including page anatomy, simple methods for outreach & engagement, and a daily 30 min task list.
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
Building your Business with Facebook PagesFlutterbyBarb
Building your Business with Facebook Pages via Facebook, Inc.
Maximizing Your Facebook Page in 3 Easy Steps: 1 Start the conversation, 2 Expand your fan base, and 3 Analyze and optimize
During today's Hump Day Coffee Break, we focused on three questions you should be asking about any new social network:
Are YOUR people there? Do your supporters, donors, and volunteers use Snapchat? What percentage of your audience is comprised of millennials? Start your Facebook fans, twitter flowers, email subscribers, etc.
Do you have the bandwidth? Do you have the time and resources to manage yet another social network? Snap chats minimum ad budget is currently $100,000, see you probably won't be advertising on Snapshot anytime soon.
How will you add value? As with most social networks, people would tune you out if all you talk about is your nonprofit. What will you share that's useful? What will you share that entertaining? And how will you share micro-moments that honor the Snapchat culture?
Sign up here to register for weekly trainings:
http://www.johnhaydon.com/hdcb
Facebook's Newsfeed now gives priority to links posted as links.
A short presentation for my weekly mini-webinars. Learn more and sign up here:
http://www.johnhaydon.com/subscribe/
The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy.
It’s basically the Briggs & Stratton of social media strategies.
More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
How to create an epic presence on facebook for your nonprofit
1. How to Create an Epic Presence on Facebook for Your Non-Profit
How to Create an Epic
Presence on Facebook for
Your Non-Profit
2. How to Create an Epic Presence on Facebook for Your Non-Profit
What we’ll be talking about today...
• The three most important pillars of your content strategy
• Three shocking facts about every Facebook Page
• Edgerank defined and why you should care
• What time and how often to post content
• How to post links in a Page story
• How to use photos to spark engagement
• How to use questions to spark conversations
• What about raising money?
3. How to Create an Epic Presence on Facebook for Your Non-Profit
First some numbers...
• 970 million active users (as of September 2012)
• 69% of people online in the United States use Facebook
• 50% of active users log in daily
• Average user is connected to 80 pages, groups and events
• 250 million photos are uploaded per day
• 2.7 billion likes and comments per day
• 550 million users access Facebook through mobile devices
• 89% of nonprofits have a Facebook Page
4. How to Create an Epic Presence on Facebook for Your Non-Profit
Three pillars of a content strategy
5. How to Create an Epic Presence on Facebook for Your Non-Profit
Three pillars of a content strategy
Your brand is the essential feeling people
get from their interactions with you.
brand
6. How to Create an Epic Presence on Facebook for Your Non-Profit
Three pillars of a content strategy
Your brand is the essential feeling people
get from their interactions with you.
Articulate and refine, refine and articulate!
brand
7. How to Create an Epic Presence on Facebook for Your Non-Profit
Three pillars of a content strategy
Your Audience is the various different
people you reach (or are trying to reach).
brand Audience
8. How to Create an Epic Presence on Facebook for Your Non-Profit
Three pillars of a content strategy
Your Audience is the various different
people you reach (or are trying to reach).
Articulate and refine, refine and articulate!
brand Audience
9. How to Create an Epic Presence on Facebook for Your Non-Profit
Three pillars of a content strategy
Your Message is the two-way discussion
you have with your audience.
brand Audience Message
10. How to Create an Epic Presence on Facebook for Your Non-Profit
Three pillars of a content strategy
Your Message is the two-way discussion
you have with your audience.
Listen, Articulate, refine, repeat.
brand Audience Message
11. How to Create an Epic Presence on Facebook for Your Non-Profit
Three pillars of a content strategy
Brand Audience Message
12. How to Create an Epic Presence on Facebook for Your Non-Profit
And now, the shocking truth...
13. How to Create an Epic Presence on Facebook for Your Non-Profit
And now, the shocking truth...
(1) Non-fans can comment on your
Page updates
14. How to Create an Epic Presence on Facebook for Your Non-Profit
And now, the shocking truth...
(1) Non-fans can comment on your
Page updates
(2) 84% of your fans don't get your
content in their newsfeed!
15. How to Create an Epic Presence on Facebook for Your Non-Profit
And now, the shocking truth...
(1) Non-fans can comment on your
Page updates
(2) 84% of your fans don't get your
content in their newsfeed!
(3) Less than 5% of your Facebook
Page fans visit your Facebook
Page!
16. How to Create an Epic Presence on Facebook for Your Non-Profit
And now, the shocking truth...
(1) Non-fans can comment on your
Page updates
(2) 84% of your fans don't get your
content in their newsfeed!
(3) Less than 5% of your Facebook
Page fans visit your Facebook
Page!
17. How to Create an Epic Presence on Facebook for Your Non-Profit
What the heck is Edgerank?
18. How to Create an Epic Presence on Facebook for Your Non-Profit
What the heck is Edgerank?
Edgerank is Facebook’s algorithm that
determines whether a specific Page story
will appear in the Newfeed of a specific fan.
It ranks your content, not your Facebook Page.
19. How to Create an Epic Presence on Facebook for Your Non-Profit
What the heck is Edgerank?
20. How to Create an Epic Presence on Facebook for Your Non-Profit
What the heck is Edgerank?
Three factors that determine Edgerank:
(1)Relationship between user and story
(2)How people talk about that story
(3)How recent the story was published
21. How to Create an Epic Presence on Facebook for Your Non-Profit
Configure your page for engagement
Let the love in!
22. How to Create an Epic Presence on Facebook for Your Non-Profit
Configure your page for engagement
Posting ability - Allowing users to post increases exposure for your org through virality.
Post visibility – If your org has a thriving community of customers, displaying this section on
your Page will help amplify your community's voice on your Facebook Page simply because
what they post on your Page will have more visibility.
Tagging Ability – This creates viral exposure when people tag their friends
Moderation and Profanity Blocklists - This helps mitigate any possible negative effects
from openning up posting abilities.
23. How to Create an Epic Presence on Facebook for Your Non-Profit
Configure your page for engagement
24. How to Create an Epic Presence on Facebook for Your Non-Profit
Know the best time of day to post
25. How to Create an Epic Presence on Facebook for Your Non-Profit
Know the best time of day to post
Buddymedia found a
20% higher rate of
engagement for these
posts published in the
mornings and evenings.
26. How to Create an Epic Presence on Facebook for Your Non-Profit
Know the best time of day to post
Confirm this with your
Page Insights.
27. How to Create an Epic Presence on Facebook for Your Non-Profit
Know the best time of day to post
Confirm this with your
Page Insights.
28. How to Create an Epic Presence on Facebook for Your Non-Profit
Know how many times per day to post
29. How to Create an Epic Presence on Facebook for Your Non-Profit
Know how many times per day to post
4-6 posts
per day
Confirm this with your
Page Insights.
30. How to Create an Epic Presence on Facebook for Your Non-Profit
Ok, but what do we post?
31. How to Create an Epic Presence on Facebook for Your Non-Profit
The best way to post links
32. How to Create an Epic Presence on Facebook for Your Non-Profit
The best way to post links
http://bit.ly/ClickatYourOwnRisk
Don’t shorten URLs!
33. How to Create an Epic Presence on Facebook for Your Non-Profit
The best way to post links
If you need to schedule
posts, use PostPlanner
34. How to Create an Epic Presence on Facebook for Your Non-Profit
The best way to post links
Make sure the article stands out!
Edit the title, description and preview picture
35. How to Create an Epic Presence on Facebook for Your Non-Profit
The best way to post links
Make sure the article stands out!
Edit the title, description and preview picture
36. How to Create an Epic Presence on Facebook for Your Non-Profit
the best way to post Photos
37. How to Create an Epic Presence on Facebook for Your Non-Profit
the best way to post Photos
Make sure that they’re at least 846 x 403
pixels (iPhone photos are 1936 x 2592).
38. How to Create an Epic Presence on Facebook for Your Non-Profit
the best way to post Photos
Use Reddit, Pinterest and Digg to
curate awesome images.
39. How to Create an Epic Presence on Facebook for Your Non-Profit
the best way to post Photos
One aspect of viral content is allowing
users to make it their own.
40. How to Create an Epic Presence on Facebook for Your Non-Profit
the best way to post Photos
Game Edgerank by posting photos from
blog posts instead of just posting a link.
41. How to Create an Epic Presence on Facebook for Your Non-Profit
the best way to post Photos
Post images on Pinterest that link back to
your Facebook photos
42. How to Create an Epic Presence on Facebook for Your Non-Profit
the best way to post Photos
And don’t forget cover photos
for your fans!
43. How to Create an Epic Presence on Facebook for Your Non-Profit
What about pinning and highlighting?
44. How to Create an Epic Presence on Facebook for Your Non-Profit
Pinning and Highlighting
Pin your top stories from the
previous week
45. How to Create an Epic Presence on Facebook for Your Non-Profit
Pinning and Highlighting
Highlight stories with photos to break
up the visual spacing of your Timeline
46. How to Create an Epic Presence on Facebook for Your Non-Profit
Pinning and Highlighting
When you highlight, reposition photos
47. How to Create an Epic Presence on Facebook for Your Non-Profit
Ok... What about just regular text
updates?
48. How to Create an Epic Presence on Facebook for Your Non-Profit
Post short updates
Less than 80 characters is best
49. How to Create an Epic Presence on Facebook for Your Non-Profit
Post Questions
Comment rate more than doubles!
50. How to Create an Epic Presence on Facebook for Your Non-Profit
Use updates as simple poll questions
This gives your fans the freedom
on commenting!
51. How to Create an Epic Presence on Facebook for Your Non-Profit
Try using Unusual Characters or
Bolding at the beginning
This creates a purple cow
52. How to Create an Epic Presence on Facebook for Your Non-Profit
Share posts from other Pages
This is a great way to nuture
peer relationships!
53. How to Create an Epic Presence on Facebook for Your Non-Profit
Share posts from other Pages
Make this easy to manage by
liking other Pages as a Page
54. How to Create an Epic Presence on Facebook for Your Non-Profit
Use Insights
Always confirm your gut
55. How to Create an Epic Presence on Facebook for Your Non-Profit
But can you actually raise money?
56. How to Create an Epic Presence on Facebook for Your Non-Profit
But can you actually raise money?
.
.
?
57. FirstCreate an Epic Presence on Facebook for Your Non-Profit
How to some numbers...
But can you actually raise money?
.
.
?
58. FirstCreate an Epic Presence on Facebook for Your Non-Profit
How to some numbers...
But can you actually raise money?
.
.
?
59. FirstCreate an Epic Presence on Facebook for Your Non-Profit
How to some numbers...
But can you actually raise money?
.
.
?
60. FirstCreate an Epic Presence on Facebook for Your Non-Profit
How to some numbers...
But can you actually raise money?
A Handshake is not the
best tool
to collect
money
61. FirstCreate an Epic Presence on Facebook for Your Non-Profit
How to some numbers...
But can you actually raise money?
✓Facebook creates awareness for your campaign
✓Facebook helps begin relationships with donors
✓Facebook helps nurture relationships with donors
✓Facebook allows core supporters to share your campaign
✓Facebook helps trend your campaign
✓Facebook helps you report outcomes
✓Facebook helps you stay in touch
✓And yes, Facebook can help you collect donations
62. FirstCreate an Epic Presence on Facebook for Your Non-Profit
How to some numbers...
But can you actually raise money?
Facebook is about long-term
compounded growth.
63. FirstCreate an Epic Presence on Facebook for Your Non-Profit
How to some numbers...
But can you actually raise money?
Donate for the first time via email
Advocate and/or join your email list
ity
fin
af Like your Page
nd
ta
us
Tr
Like, comment on, and share your updates
Become aware of your cause when friends talk about your Page
64. FirstCreate an Epic Presence on Facebook for Your Non-Profit
How to some numbers...
But can you actually raise money?
Email acquisition and
advocacy are the best
ways to find new
donors on Facebook
65. FirstCreate an Epic Presence on Facebook for Your Non-Profit
How to some numbers...
But can you actually raise money?
e
The [organization] now has a more powerful way for you to connect with us on Facebook.
at
We’ve created a new Facebook Page designed to better serve the population of those affected by
[disease they focus on]. The address is http://facebook.com/[customURL].
pl
What can you expect by connecting with us on Facebook?
m
• You’ll find information related to [disease] support
te
• You’ll find information related to [disease] awareness and research
• You’ll be able to start and join discussions on a variety of topics
e
• You’ll be the first to hear about events in your geographic area
pl
• And finally, you’ll join a community who share commons experiences with [disease]
m
So please join us at our new page and invite your friends to join -> http://facebook.com/[customURL]
And thanks!
Sa
66. FirstCreate an Epic Presence on Facebook for Your Non-Profit
How to some numbers...
But can you actually raise money?
“Join our Facebook discussion next Tuesday night”
Subject lines are everything
“What you won’t find on our Facebook Page”
“This is why Facebook needs a ‘love’ button”
67. How to Create an Epic Presence on Facebook for Your Non-Profit
Wow...
I learned a lot today...
68. How to Create an Epic Presence on Facebook for Your Non-Profit
Who is John Haydon?
Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA
Co-Founder of SocialBrite and 501 Mission Place
Speaker: Nonprofit Technology Conference, BlogWorld, TechSoup, NetworkForGood and more...
Author: Facebook Marketing for Dummies
Clients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners
Hospitals for Children, Opportunity Works, Community TechKnowledge, HopeLab, Healthy Babies Project,
Scholastic, TechSoup, MarketingProfs, WaterAid America, University of Massachusetts
Subscribe to John’s blog for free and get three articles each week delivered to your inbox!