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Secrets of Social Media - presented at IBM Israel for SSVN

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Miriam Schwab
Miriam Schwab

How to use social media tools to increase brand awareness, generate buzz, and gather relevant leads. Also includes 5 tips for successfully promoting your business on twitter.

TechnologyTravel
1 of 37
SSVN July 8, 2009 IBM, Israel Presented by: Miriam Schwab
Secrets of the Social Web: How to Successfully Market Your Business Online
32 million users
Case Studies
Michael Jackson Dies: Twitter Tributes Now 30% of Tweets Via Mashable
#Gilad on 3 year anniversary
#moonfruit
July 1 on twitter: Via Cornwallseo.com
Social media is…not just a marketing tactic….It’s more of a movement. A philosophy that brings brands and customers closer together through humanization of the brand and mutual respect. - Jay Baer, Convince & Convert
Why you can’t ignore it • Social media use growing, search losing ground (comScore Releases May 2009 U. S. Search Engine Rankings) • Search engines can’t see all info on all networks • 91% of B2B decision-makers are taking part in social media; 69% do so for business purposes
What it can do for you • Generate incoming leads • Brand awareness • Position you as expert • Reputation management & protection
The “Secrets”: • Not easy, based on frequent, good content • Long-term strategy • Not enough by itself
SEM Social Offline media Blog PR E-mail Advertising
Blog success Usability Optimization Commenting Share/RSS Reading Conent
SEO/PPC Social Media Compelling offers Track conversions: Useful content Call to Action Where do they come Ads Landing pages From, what do they PR Contact info like Offline Visitors Leads Customers
Social media: how? • Goals • Research • Build yourself up • Track • Be human • Give and ye shall get
Twitter
Ten ways to decide if your biz should tweet (Social Media Insider) • Domain squatting • Competitiveness • Brand mentions • Sales cycle • Topical mentions complexity • Location mentions • Purchase frequency • Target audience • Retention • Bandwidth
1.Follow 2.Create 3.Engage 4.Monitor/Track
Fave twitter tools
Thank you! www.illuminea.com mschwab@illuminea.com twitter: @miriamschwab
Secrets of Social Media - presented at IBM Israel for SSVN
Secrets of Social Media - presented at IBM Israel for SSVN

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Secrets of Social Media - presented at IBM Israel for SSVN

  • 1. SSVN July 8, 2009 IBM, Israel Presented by: Miriam Schwab
  • 2. Secrets of the Social Web: How to Successfully Market Your Business Online
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  • 9. Michael Jackson Dies: Twitter Tributes Now 30% of Tweets Via Mashable
  • 10. #Gilad on 3 year anniversary
  • 12. July 1 on twitter: Via Cornwallseo.com
  • 13. Social media is…not just a marketing tactic….It’s more of a movement. A philosophy that brings brands and customers closer together through humanization of the brand and mutual respect. - Jay Baer, Convince & Convert
  • 14. Why you can’t ignore it • Social media use growing, search losing ground (comScore Releases May 2009 U. S. Search Engine Rankings) • Search engines can’t see all info on all networks • 91% of B2B decision-makers are taking part in social media; 69% do so for business purposes
  • 15. What it can do for you • Generate incoming leads • Brand awareness • Position you as expert • Reputation management & protection
  • 16. The “Secrets”: • Not easy, based on frequent, good content • Long-term strategy • Not enough by itself
  • 17. SEM Social Offline media Blog PR E-mail Advertising
  • 18. Blog success Usability Optimization Commenting Share/RSS Reading Conent
  • 19. SEO/PPC Social Media Compelling offers Track conversions: Useful content Call to Action Where do they come Ads Landing pages From, what do they PR Contact info like Offline Visitors Leads Customers
  • 20. Social media: how? • Goals • Research • Build yourself up • Track • Be human • Give and ye shall get
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  • 23. Ten ways to decide if your biz should tweet (Social Media Insider) • Domain squatting • Competitiveness • Brand mentions • Sales cycle • Topical mentions complexity • Location mentions • Purchase frequency • Target audience • Retention • Bandwidth
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  • 35. Thank you! www.illuminea.com mschwab@illuminea.com twitter: @miriamschwab