The document discusses planning social media campaigns that deliver ROI. It provides examples of campaigns for Eyebobs eyewear and the Zombie Pub Crawl event. For both campaigns, it outlines goals, strategies used across social channels, creative assets, and results. It emphasizes starting early, tracking goals and objectives, using both tried and true and new tactics, and continually evaluating performance.
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“THE ASK”
Partnering with Katie Couric’s Stand Up 2 Cancer
Foundation (SU2C)
A CAUSE MARKETING CAMPAIGN
CUSTOM DESIGNED FRAMES
By Katie called Take A Stand and 8 influencers recruited
to serve as brand ambassadors of the campaign
20% of proceeds from each purchase of Take A
Stand frames between August 2016-December
2017 will be donated to SU2C
DONATIONS TO SU2C
For every mention of the #standwitheyebobs hashtag,
$2 will be donated to SU2C (up to $50,000)
#STANDWITHEYEBOBS
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Raise brand awareness for the
eyebobs brand — leading
with Take A Stand frames
B R A N D A W A R E N E S S
Promote the campaign
hashtag #standwitheyebobs
across social platforms and
during event activation
H A S H TA G P R O M O T I O N
OBJE CT IVES
EYEBOBS TAKE A STAND CAMPAI GN
Drive customer conversion
both online and in-store at
select retail partners
C U S T O M E R C O N V E R S I O N