The document discusses how social media has become an important tool for recruitment. It notes that over 60% of job seekers use search engines to find jobs and that social networks like LinkedIn and Facebook provide ways for recruiters to source and engage with candidates. The document emphasizes that recruiters need to understand candidates' social media use and expectations in order to effectively use these tools for recruitment. It provides tips on using different social media platforms like LinkedIn, Twitter, Facebook, and Google+ for sourcing candidates and maintaining engagement.