Social Phonics Bootcamp
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This is the master slideshow from Social Phonics Boot Camps. To learn more and to see when a Boot Camp is coming to your area, visit our website: http://socialphonics.com/boot-camp
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Social Phonics Bootcamp
- 2. OUR AGENDA
- 3. OUR AGENDA Welcome Social Media Philosophy Facebook Google & Yelp Twitter Blogging Audio Broadcast Video Broadcast
- 5. COMMON OBJECTIONS “I don’t care what you had for breakfast” “I don’t have time” “It’s narcissistic” “It’s a time-suck” “I’m not interested in those people” “It’s all too much” “It’s not safe” “I’m more of a face-to-face person” “It’s shallow”
- 7. THAT BEING SAID... Why are you here? (In 140 characters or less!) :-)
- 8. Video: Social Media Revolution
- 9. WHO WE ARE
- 10. WHO WE ARE
- 11. WHO WE ARE
- 12. WHO WE ARE
- 13. WHO WE ARE
- 14. DP’S SOCIAL MEDIA PHILOSOPHY
- 15. DP’S SOCIAL MEDIA PHILOSOPHY To build a repository of Doug Pagittness. To build and connect with an audience of people interested in my stuff.
- 16. WHO WE ARE
- 17. WHO WE ARE
- 18. WHO WE ARE
- 19. WHO WE ARE
- 20. WHO WE ARE
- 21. TJ’S SOCIAL MEDIA PHILOSOPHY
- 22. TJ’S SOCIAL MEDIA PHILOSOPHY To build a large social media footprint through consistent, content-rich, and valuable social media impressions. To build a high-quality audience.
- 23. WHO WE ARE
- 24. WHO WE ARE
- 25. WHO WE ARE
- 26. WHO WE ARE
- 27. JOPA’S SOCIAL MEDIA PHILOSOPHY
- 28. JOPA’S SOCIAL MEDIA PHILOSOPHY To occasionally advertise our services. To listen and learn.
- 30. SOCIAL MEDIA PHILOSOPHY 1) Decide on your SM ‘Personality’
- 31. SOCIAL MEDIA PHILOSOPHY 1) Decide on your SM ‘Personality’ Personal Professional Institutional
- 32. SOCIAL MEDIA PHILOSOPHY 1) Decide on your SM ‘Personality’
- 34. SOCIAL MEDIA PHILOSOPHY 2) Pick a Limited Number of Outlets
- 35. SOCIAL MEDIA PHILOSOPHY 2) Pick a Limited Number of Outlets
- 36. SOCIAL MEDIA PHILOSOPHY 2) Pick a Limited Number of Outlets Strengths: Quick, Easy, Short, Hip Weaknesses: Low Commitment, Fleeting “Followers”
- 37. SOCIAL MEDIA PHILOSOPHY 2) Pick a Limited Number of Outlets
- 38. SOCIAL MEDIA PHILOSOPHY 2) Pick a Limited Number of Outlets
- 39. SOCIAL MEDIA PHILOSOPHY 2) Pick a Limited Number of Outlets Strengths: Huge, Evolving, Powerful Weaknesses: Low Commitment, Fleeting, Low Control “Friends” & “Likes”
- 40. SOCIAL MEDIA PHILOSOPHY 2) Pick a Limited Number of Outlets
- 41. SOCIAL MEDIA PHILOSOPHY 2) Pick a Limited Number of Outlets
- 42. SOCIAL MEDIA PHILOSOPHY 2) Pick a Limited Number of Outlets Strengths: Proprietary, Unlimited, Deep Weaknesses: Hard to Get Noticed, Higher Commitment “Readers”
- 44. SOCIAL MEDIA PHILOSOPHY Pick a limited number of SM outlets
- 46. SOCIAL MEDIA PHILOSOPHY 3) Determine what you want from SM
- 47. SOCIAL MEDIA PHILOSOPHY 3) Determine what you want from SM
- 48. SOCIAL MEDIA PHILOSOPHY 3) Determine what you want from SM Push
- 49. SOCIAL MEDIA PHILOSOPHY 3) Determine what you want from SM Push Listen
- 50. SOCIAL MEDIA PHILOSOPHY 3) Determine what you want from SM Push Listen Connect
- 51. SOCIAL MEDIA PHILOSOPHY 3) Determine what you want from SM Push Listen Connect Learn
- 52. SOCIAL MEDIA PHILOSOPHY 3) Determine what you want from SM Push Listen Connect Learn
- 54. SOCIAL MEDIA PHILOSOPHY 4) Determine a work flow
- 55. SOCIAL MEDIA PHILOSOPHY 4) Determine a work flow
- 56. SOCIAL MEDIA PHILOSOPHY 4) Determine a work flow -SM should be an integrated, natural outgrowth of your regular work life.
- 57. SOCIAL MEDIA PHILOSOPHY 4) Determine a work flow -SM should be an integrated, natural outgrowth of your regular work life. -Repurpose what you’re already doing.
- 58. SOCIAL MEDIA PHILOSOPHY 4) Determine a work flow -SM should be an integrated, natural outgrowth of your regular work life. -Repurpose what you’re already doing. -Be disciplined.
- 59. SOCIAL MEDIA PHILOSOPHY 4) Determine a work flow -SM should be an integrated, natural outgrowth of your regular work life. -Repurpose what you’re already doing. -Be disciplined.
- 61. SOCIAL MEDIA PHILOSOPHY Now it’s time for you to consider your own social media philosophy... ➡ Decide on your ‘personality mix’ ➡ Pick a limited number ➡ Determine what you want ➡ Determine work flow
- 62. OUR AGENDA
- 63. OUR AGENDA Welcome Social Media Philosophy Facebook Google & Yelp Twitter Blogging Audio Broadcast Video Broadcast
- 64. FACEBOOK
- 65. FACEBOOK Facebook in Real Life Mom Is on Facebook
- 66. Zuckerberg just wanted people to be themselves. On earlier social networks like Friendster and Myspace, identity was malleable and playful, but Facebook was and is different. "We're trying to map out what exists in the world," he says. "In the world, there's trust. I think as humans we fundamentally parse the world through the people and relationships we have around us. So at its core, what we're trying to do is map out all of those trust relationships, which you can call, colloquially, most of the time, friendships." He calls this map the social graph, and it's a network of an entirely new kind. - TIME Magazine, 2011
- 67. Profile vs. Page vs. Group
- 68. TIMELINE (Profile) Personal - that’s you! Use privacy settings Put friends in lists Link to other social media
- 69. PAGE Allows (Some) Anonymity Indexed in Search Engines Multiple Administrators No Limit to Fans Buy Ads
- 71. TEN FACEBOOK TIPS 1. Reach out to other churches.
- 72. TEN FACEBOOK TIPS 1. Reach out to other churches. 2. Take your fans behind the pulpit.
- 73. TEN FACEBOOK TIPS 1. Reach out to other churches. 2. Take your fans behind the pulpit. 3. Go beyond the ministry.
- 74. TEN FACEBOOK TIPS 1. Reach out to other churches. 2. Take your fans behind the pulpit. 3. Go beyond the ministry. 4. Ask for input from fans.
- 75. TEN FACEBOOK TIPS 1. Reach out to other churches. 2. Take your fans behind the pulpit. 3. Go beyond the ministry. 4. Ask for input from fans. 5. Be visual.
- 77. TEN FACEBOOK TIPS 6. Make everything an event.
- 78. TEN FACEBOOK TIPS 6. Make everything an event. 7. Don’t just ask for things.
- 79. TEN FACEBOOK TIPS 6. Make everything an event. 7. Don’t just ask for things. 8. Don’t forget the basics.
- 80. TEN FACEBOOK TIPS 6. Make everything an event. 7. Don’t just ask for things. 8. Don’t forget the basics. 9. Offer exclusive content.
- 81. TEN FACEBOOK TIPS 6. Make everything an event. 7. Don’t just ask for things. 8. Don’t forget the basics. 9. Offer exclusive content. 10. Check out other tools (Apps).
- 82. (NEW) GROUPS Private Group Communication Does not show up in your profile Multiple Administrators Best for 3-150 people Send messages, Share documents, Chat
- 83. USER NAMES www.facebook.com/username Customized Facebook URL For a Profile or a Page You Only Get One Chance!
- 84. Social Phonics Soul City Church LifeChurch.tv
- 85. OUR AGENDA
- 86. OUR AGENDA Welcome Social Media Philosophy Facebook Google & Yelp Twitter Blogging Audio Broadcast Video Broadcast
- 87. GOOGLE www.google.com/places Claim the listing Be sure the location is correct Add information and images Get reviews
- 88. GOOGLE+ plus.google.com Create circles Link Accounts Share Info
- 89. GOOGLE - Plus One Get people to Plus you GOOGLE - Profile Make one. Plus it.
- 90. GOOGLE - goo.gl Shortened URLs QR Codes
- 92. OUR AGENDA
- 93. OUR AGENDA Welcome Social Media Philosophy Facebook Google & Yelp Twitter Blogging Audio Broadcast Video Broadcast
- 96. Pushing Content Events Listening Search News
- 97. TWOOLS
- 98. TWOOLS Twitter Search @reply Tweetdeck D username Tweetie hashtags Twitterberry Twubs Twitter Widget Twitter Grader Twitterfeed
- 99. OUR AGENDA
- 100. OUR AGENDA Welcome Social Media Philosophy Facebook Google & Yelp! Twitter Blogging Audio Broadcast Video Broadcast
- 102. BLOGGING Personal/Professional/Institutional WordPress RSS Feed Feedburner Google Analytics
- 103. OUR AGENDA
- 104. OUR AGENDA Welcome Social Media Philosophy Facebook Google & Yelp Twitter Blogging Audio Broadcast Video Broadcast
- 106. AUDIO BROADCAST Podcast BlogTalkRadio Posterous
- 108. VIDEO BROADCAST YouTube Vimeo UStream
- 109. OUR AGENDA
- 110. OUR AGENDA Welcome Social Media Philosophy Facebook Google & Yelp Twitter Blogging Audio Broadcast Video Broadcast
- 111. TWITTER 2) Listening
- 112. TWITTER 2) Listening
- 113. TWITTER 2) Listening
- 114. TWITTER 2) Listening
- 115. MORE SOCIAL MEDIA
- 116. MORE SOCIAL MEDIA
- 117. MORE SOCIAL MEDIA
- 118. MORE SOCIAL MEDIA Hot Tips: •Have a Personal Email •Make a Google Profile •Consider Using Posterous •Use an RSS Reader •Don’t Use Internet Explorer •Comment, Comment, Comment •Purchase URLs
- 119. MORE SOCIAL MEDIA
- 120. MORE SOCIAL MEDIA Hot Tips: •Choose a Good Profile Pic •Use Wasted Time •Get a Password App •Choose Usernames Carefully •Links, Links, Links •Nings and Wikis
- 121. JOIN US AT SUMMER CAMP! JULY 16-18 IN MINNEAPOLIS
Editor's Notes
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- Before you click it a second time, leave it blank and let the folks in the room tell what their objections are, or the objections of people in their church. Guaranteed that they’ll say some of the things on the list before you reveal it. There’s usually some good laughs at the reveal.\n
- Before you click it a second time, leave it blank and let the folks in the room tell what their objections are, or the objections of people in their church. Guaranteed that they’ll say some of the things on the list before you reveal it. There’s usually some good laughs at the reveal.\n
- Before you click it a second time, leave it blank and let the folks in the room tell what their objections are, or the objections of people in their church. Guaranteed that they’ll say some of the things on the list before you reveal it. There’s usually some good laughs at the reveal.\n
- Before you click it a second time, leave it blank and let the folks in the room tell what their objections are, or the objections of people in their church. Guaranteed that they’ll say some of the things on the list before you reveal it. There’s usually some good laughs at the reveal.\n
- Before you click it a second time, leave it blank and let the folks in the room tell what their objections are, or the objections of people in their church. Guaranteed that they’ll say some of the things on the list before you reveal it. There’s usually some good laughs at the reveal.\n
- Before you click it a second time, leave it blank and let the folks in the room tell what their objections are, or the objections of people in their church. Guaranteed that they’ll say some of the things on the list before you reveal it. There’s usually some good laughs at the reveal.\n
- Before you click it a second time, leave it blank and let the folks in the room tell what their objections are, or the objections of people in their church. Guaranteed that they’ll say some of the things on the list before you reveal it. There’s usually some good laughs at the reveal.\n
- Before you click it a second time, leave it blank and let the folks in the room tell what their objections are, or the objections of people in their church. Guaranteed that they’ll say some of the things on the list before you reveal it. There’s usually some good laughs at the reveal.\n
- Before you click it a second time, leave it blank and let the folks in the room tell what their objections are, or the objections of people in their church. Guaranteed that they’ll say some of the things on the list before you reveal it. There’s usually some good laughs at the reveal.\n
- Before you click it a second time, leave it blank and let the folks in the room tell what their objections are, or the objections of people in their church. Guaranteed that they’ll say some of the things on the list before you reveal it. There’s usually some good laughs at the reveal.\n
- We’ve found it really important for the people there to get a chance to say what they want to learn. You won’t change the agenda as a result, but it will help you gauge the room. Plus, you can get back to particular questions as they come up throughout the day. You can also say, “Well, we probably won’t cover that,” when someone asks a question about MySpace.\n
- We’ve found it really important for the people there to get a chance to say what they want to learn. You won’t change the agenda as a result, but it will help you gauge the room. Plus, you can get back to particular questions as they come up throughout the day. You can also say, “Well, we probably won’t cover that,” when someone asks a question about MySpace.\n
- We’ve found it really important for the people there to get a chance to say what they want to learn. You won’t change the agenda as a result, but it will help you gauge the room. Plus, you can get back to particular questions as they come up throughout the day. You can also say, “Well, we probably won’t cover that,” when someone asks a question about MySpace.\n
- We’ve found it really important for the people there to get a chance to say what they want to learn. You won’t change the agenda as a result, but it will help you gauge the room. Plus, you can get back to particular questions as they come up throughout the day. You can also say, “Well, we probably won’t cover that,” when someone asks a question about MySpace.\n
- We’ve found it really important for the people there to get a chance to say what they want to learn. You won’t change the agenda as a result, but it will help you gauge the room. Plus, you can get back to particular questions as they come up throughout the day. You can also say, “Well, we probably won’t cover that,” when someone asks a question about MySpace.\n
- We’ve found it really important for the people there to get a chance to say what they want to learn. You won’t change the agenda as a result, but it will help you gauge the room. Plus, you can get back to particular questions as they come up throughout the day. You can also say, “Well, we probably won’t cover that,” when someone asks a question about MySpace.\n
- We’ve found it really important for the people there to get a chance to say what they want to learn. You won’t change the agenda as a result, but it will help you gauge the room. Plus, you can get back to particular questions as they come up throughout the day. You can also say, “Well, we probably won’t cover that,” when someone asks a question about MySpace.\n
- Click the link to be taken to the video on YouTube.\n
- The next few slides tell about the social media philosophies of Doug and Tony. You can replace them with your own. You can also leave ours in there as other example.\n
- The next few slides tell about the social media philosophies of Doug and Tony. You can replace them with your own. You can also leave ours in there as other example.\n
- The next few slides tell about the social media philosophies of Doug and Tony. You can replace them with your own. You can also leave ours in there as other example.\n
- The next few slides tell about the social media philosophies of Doug and Tony. You can replace them with your own. You can also leave ours in there as other example.\n
- The point in these slides is to show that everyone should have their own SM philosophy. It’s not one-size-fits-all. The four elements we go through below leads to someone’s SM philosophy.\n
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- The point here is that, while Doug and Tony have pretty robust social media footprints, our company does not. This is purposeful. You can substitute your church, somewhere you’ve worked, or some person or organization that you admire online. It should be a ministry-related org.\n
- The point here is that, while Doug and Tony have pretty robust social media footprints, our company does not. This is purposeful. You can substitute your church, somewhere you’ve worked, or some person or organization that you admire online. It should be a ministry-related org.\n
- The point here is that, while Doug and Tony have pretty robust social media footprints, our company does not. This is purposeful. You can substitute your church, somewhere you’ve worked, or some person or organization that you admire online. It should be a ministry-related org.\n
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- This is the first of four SM philosophy steps.\n
- And it is usually the most startling and helpful for people. They haven’t thought through how important it is to parse out the differences between these three.\n
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- The next thing is to teach that each SM platform has strengths and weaknesses, and you don’t have to master every one. You should play around with them, experiment, and see what suits you. Tony likes Twitter, Doug likes Facebook, Tony likes blogging, Doug likes video. Etc. There’s also a correlation between the platform and what is demanded of the content provider and the reader -- Twitter demands the least and provides the least, blogging demands the most and provides the most.\n
- The next thing is to teach that each SM platform has strengths and weaknesses, and you don’t have to master every one. You should play around with them, experiment, and see what suits you. Tony likes Twitter, Doug likes Facebook, Tony likes blogging, Doug likes video. Etc. There’s also a correlation between the platform and what is demanded of the content provider and the reader -- Twitter demands the least and provides the least, blogging demands the most and provides the most.\n
- The next thing is to teach that each SM platform has strengths and weaknesses, and you don’t have to master every one. You should play around with them, experiment, and see what suits you. Tony likes Twitter, Doug likes Facebook, Tony likes blogging, Doug likes video. Etc. There’s also a correlation between the platform and what is demanded of the content provider and the reader -- Twitter demands the least and provides the least, blogging demands the most and provides the most.\n
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- Has anyone even heard of Bebo? Well, it’s HUGE in Brazil! (Pause for laughter.) The point is, you’ll never master them all. Try all the big ones, settle on a couple.\n
- Push: add content to the world\nListen: what are people talking about?\nConnect: find people and groups that interest you\nLearn: study the things you want to learn about, sermon resources, etc\n
- Push: add content to the world\nListen: what are people talking about?\nConnect: find people and groups that interest you\nLearn: study the things you want to learn about, sermon resources, etc\n
- Push: add content to the world\nListen: what are people talking about?\nConnect: find people and groups that interest you\nLearn: study the things you want to learn about, sermon resources, etc\n
- Push: add content to the world\nListen: what are people talking about?\nConnect: find people and groups that interest you\nLearn: study the things you want to learn about, sermon resources, etc\n
- Push: add content to the world\nListen: what are people talking about?\nConnect: find people and groups that interest you\nLearn: study the things you want to learn about, sermon resources, etc\n
- Push: add content to the world\nListen: what are people talking about?\nConnect: find people and groups that interest you\nLearn: study the things you want to learn about, sermon resources, etc\n
- Push: add content to the world\nListen: what are people talking about?\nConnect: find people and groups that interest you\nLearn: study the things you want to learn about, sermon resources, etc\n
- It’s no different from checking your voicemail or reading your email. It can be made a natural part of your work week. Posting your sermon every Monday is a fine use of a blog, for instance.\n
- It’s no different from checking your voicemail or reading your email. It can be made a natural part of your work week. Posting your sermon every Monday is a fine use of a blog, for instance.\n
- It’s no different from checking your voicemail or reading your email. It can be made a natural part of your work week. Posting your sermon every Monday is a fine use of a blog, for instance.\n
- It’s no different from checking your voicemail or reading your email. It can be made a natural part of your work week. Posting your sermon every Monday is a fine use of a blog, for instance.\n
- It’s no different from checking your voicemail or reading your email. It can be made a natural part of your work week. Posting your sermon every Monday is a fine use of a blog, for instance.\n
- It’s no different from checking your voicemail or reading your email. It can be made a natural part of your work week. Posting your sermon every Monday is a fine use of a blog, for instance.\n
- Put up this slide and ask for questions. Then, leave it up for the 10-minute bathroom break. Play some music during the break.\n
- Put this slide up as you come back from the break. Ask if there were any questions that came up during the conversations over coffee.\n
- Click on the links for a couple funny videos. Warn folks that the second one is from SNL, so it’s a bit raunchy.\n
- We use this slide to show the difference between the negative things people think about FB and what’s in the movie, and what Zuckerberg is really trying to do. This is from the article in which he was Person of the Year. No need to read the whole thing -- just his quote. \n
- The single biggest thing we want to teach about FB is the difference between these four (primarily the first three). In the presentation, always be clear whether you’re referring to a profile or a page, and make sure the participants are clear when they speak about this, too.\n
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- After this slide, go to FB in a browser on the big screen. Show some examples -- your own and others. Look up a few of the churches in attendance. Help someone set up a page live. Help someone get to 25 followers so that they can claim a username, then help them choose one.\n
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- These click through to some examples. This is to show what you can do with iframes on a page using FBML. Take questions about Facebook -- this should take you to lunch.\n
- As they’re coming back from lunch, have this on the screen\n
- Have everyone look up their church on Google Maps, then have them raise hands if the pin drops in the wrong place. Show them how to claim their “business” listing. Show examples of churches that have done so.\n
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- Explain how important peer review sites are. Show Mission Bay Community Church in San Francisco as an example.\n
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- click once to start a video on Twitter. It’s also here: http://youtu.be/jGbLWQYJ6iM\n
- These bullets are to highlight the different ways you can use Twitter.\n
- You don’t need to explain every one of these, but you’ve got to explain -- and show -- @ and DM and #.\n
- You don’t need to explain every one of these, but you’ve got to explain -- and show -- @ and DM and #.\n
- You don’t need to explain every one of these, but you’ve got to explain -- and show -- @ and DM and #.\n
- You don’t need to explain every one of these, but you’ve got to explain -- and show -- @ and DM and #.\n
- You don’t need to explain every one of these, but you’ve got to explain -- and show -- @ and DM and #.\n
- You don’t need to explain every one of these, but you’ve got to explain -- and show -- @ and DM and #.\n
- You don’t need to explain every one of these, but you’ve got to explain -- and show -- @ and DM and #.\n
- You don’t need to explain every one of these, but you’ve got to explain -- and show -- @ and DM and #.\n
- You don’t need to explain every one of these, but you’ve got to explain -- and show -- @ and DM and #.\n
- You don’t need to explain every one of these, but you’ve got to explain -- and show -- @ and DM and #.\n
- You don’t need to explain every one of these, but you’ve got to explain -- and show -- @ and DM and #.\n
- You don’t need to explain every one of these, but you’ve got to explain -- and show -- @ and DM and #.\n
- You don’t need to explain every one of these, but you’ve got to explain -- and show -- @ and DM and #.\n
- You don’t need to explain every one of these, but you’ve got to explain -- and show -- @ and DM and #.\n
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- Try to hit each of these. Show your WordPress dashboard. Unlike FB and Twitter, you’re not going to teach them how to blog, but you can demythologize it. Most importantly, they should understand that these days blog = website. Use Google Reader to check on a couple of their church websites to see if they have an active RSS feed. Explain how important it is to have one.\n
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- Now you’re running out of time, and you’ve got to breeze through this. Most important point: that they understand how easy (and free) it is for them to have their sermons as a live stream and/or archived podcast.\n
- Same as audio: show how it’s free, and easy. Pull up Tony or Doug’s Ustream or YouTube channels for examples.\n
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- This video shows the power of YouTube. It’s also here: http://youtu.be/5YGc4zOqozo\nYou may have spoken of it already, but this is a good time to talk about brand management. E.g., you can set up a Google alert and a Twitter search for mentions of your org online.\n
- This video shows the power of YouTube. It’s also here: http://youtu.be/5YGc4zOqozo\nYou may have spoken of it already, but this is a good time to talk about brand management. E.g., you can set up a Google alert and a Twitter search for mentions of your org online.\n
- This video shows the power of YouTube. It’s also here: http://youtu.be/5YGc4zOqozo\nYou may have spoken of it already, but this is a good time to talk about brand management. E.g., you can set up a Google alert and a Twitter search for mentions of your org online.\n
- This slide is a reminder that there are lots more social media platforms -- too many to master them all. Since lunch, you’re been going fast and furious though platforms, so ask everyone to take a deep breath. Lower their blood pressure and tell them it’s all going to be okay. Baby steps.\n
- These are our tips. Add your own!\n
- These are our tips. Add your own!\n
- These are our tips. Add your own!\n
- These are our tips. Add your own!\n
- These are our tips. Add your own!\n
- These are our tips. Add your own!\n
- These are our tips. Add your own!\n
- These are our tips. Add your own!\n
- And ask for tips from the crowd.\n
- And ask for tips from the crowd.\n
- And ask for tips from the crowd.\n
- And ask for tips from the crowd.\n
- And ask for tips from the crowd.\n
- And ask for tips from the crowd.\n
- And ask for tips from the crowd.\n
- And ask for tips from the crowd.\n
- Leave this up as people are asking final questions and as they’re packing up.\n