This document provides an overview of social media and how to use it effectively. It defines social media as online content created by users, and discusses major platforms like Facebook, YouTube, LinkedIn, Twitter, and MySpace. Key tips include using social media to show your expertise, connect with others, and share interesting content while maintaining a consistent online presence. The document recommends getting started by participating without pressure and gradually becoming a content creator within the community.
Ever get the impression that Facebook, Twitter and the like are just "for the kids"? How about us old folks, you know, people over thirty. Can we get any value out of this social networking "stuff"? Sure we can. This presentation runs through some of "the stuff" (Facebook, Twitter, LinkedIN), and shares some considerations for using them in a safe, effective manner, whether it is to build and promote a strong personal brand online, maintain a strong personal and professional network, or all of the above.
Social Media Revolution - Creating Your Personal Online ProfileWalter Adamson
Target audience - beginners in creating their online personal online presence, and some of their employers. "Getting started - creating your personal presence and brand" Presentation to "Future Directions – Young People in Property" Property Council of Australia Victoria Branch 24 September 2009
Dave Courvoisier, Terry Daniel, and Trish Basanyi present at VOICE2012 conference on leveraging social media for your Voice Over business. Topics covered: Twitter, FaceBook, LinkedIn, YouTube, Pinterest, Google Plus, and blogging.
This is a presentation I gave for the National Speaker's Association Ohio ProTrack Branch. Goes over the basics of various social platforms, as well as the "hub and spoke" approach necessary for professional public speakers.
Ever get the impression that Facebook, Twitter and the like are just "for the kids"? How about us old folks, you know, people over thirty. Can we get any value out of this social networking "stuff"? Sure we can. This presentation runs through some of "the stuff" (Facebook, Twitter, LinkedIN), and shares some considerations for using them in a safe, effective manner, whether it is to build and promote a strong personal brand online, maintain a strong personal and professional network, or all of the above.
Social Media Revolution - Creating Your Personal Online ProfileWalter Adamson
Target audience - beginners in creating their online personal online presence, and some of their employers. "Getting started - creating your personal presence and brand" Presentation to "Future Directions – Young People in Property" Property Council of Australia Victoria Branch 24 September 2009
Dave Courvoisier, Terry Daniel, and Trish Basanyi present at VOICE2012 conference on leveraging social media for your Voice Over business. Topics covered: Twitter, FaceBook, LinkedIn, YouTube, Pinterest, Google Plus, and blogging.
This is a presentation I gave for the National Speaker's Association Ohio ProTrack Branch. Goes over the basics of various social platforms, as well as the "hub and spoke" approach necessary for professional public speakers.
Context, social media culture, best practice-sharing & community engagement for Jewish startup projects (by Esther Kustanowitz, April 9, 2014, San Francisco)
Presentation given to high school seniors at Millbury High School, Millbury, MA. Tips on how to build a good social reputation and resume. How to find potential employers, which social networks to be on.
LinkedIn for business connections, profile building, joining groups.
Facebook for reputation building and research.
We discuss Pinterest, YouTube and Twitter and how to Google yourself.
Michelle Fontaine, teacher - speark - manager of Social Media - FBSmarty.
This presentation is from the class I taught at John F. Kennedy University, July 2009, HHE 5615 Creating an Authentic Online Presence. It is about getting clear about your message and sharing it through social media. Geared towards holistic studies students.
#ShareThis2017 Class 2: Professional and Organizational Approaches to Social ...Lance Eaton
This slide deck covers the second class of my social media course, Share This: Professional and Organizational Approaches to Social Media. If you would like to know more about the course or what services I can provide with regard to social media, please feel free to reach out to me.
Good tidings,
Lance
Lance Eaton
he/him/his
http://www.ByAnyOtherNerd.com
https://twitter.com/leaton01
https://www.linkedin.com/in/leaton01/
____________________
I wish I had all the answers; better yet, I wish I knew all the questions to ask.
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
How to find a job using social media. Social media job search presentation presented by James Loomstein, Digital Space Consulting. Dallas, Texas based social media consulting firm. http://www.digitalspaceconsulting.com
http://www.facebook.com/digitalspace
Social Media for the Savvy Small BusinessRussSeagle
Presentation delivered at Mitchell Community College in Statesville, NC on February 23, 2012. An overview of social networks and how they can be used in small business marketing.
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)Sigmund Fidyke
Presented at Chapman University in September 2013. First prepare for social media (not play, personal brand) and then 7 things to do: 4 in LinkedIn, 1 Facebook, 1 create content, 1 keep up with changes.
Context, social media culture, best practice-sharing & community engagement for Jewish startup projects (by Esther Kustanowitz, April 9, 2014, San Francisco)
Presentation given to high school seniors at Millbury High School, Millbury, MA. Tips on how to build a good social reputation and resume. How to find potential employers, which social networks to be on.
LinkedIn for business connections, profile building, joining groups.
Facebook for reputation building and research.
We discuss Pinterest, YouTube and Twitter and how to Google yourself.
Michelle Fontaine, teacher - speark - manager of Social Media - FBSmarty.
This presentation is from the class I taught at John F. Kennedy University, July 2009, HHE 5615 Creating an Authentic Online Presence. It is about getting clear about your message and sharing it through social media. Geared towards holistic studies students.
#ShareThis2017 Class 2: Professional and Organizational Approaches to Social ...Lance Eaton
This slide deck covers the second class of my social media course, Share This: Professional and Organizational Approaches to Social Media. If you would like to know more about the course or what services I can provide with regard to social media, please feel free to reach out to me.
Good tidings,
Lance
Lance Eaton
he/him/his
http://www.ByAnyOtherNerd.com
https://twitter.com/leaton01
https://www.linkedin.com/in/leaton01/
____________________
I wish I had all the answers; better yet, I wish I knew all the questions to ask.
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
How to find a job using social media. Social media job search presentation presented by James Loomstein, Digital Space Consulting. Dallas, Texas based social media consulting firm. http://www.digitalspaceconsulting.com
http://www.facebook.com/digitalspace
Social Media for the Savvy Small BusinessRussSeagle
Presentation delivered at Mitchell Community College in Statesville, NC on February 23, 2012. An overview of social networks and how they can be used in small business marketing.
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)Sigmund Fidyke
Presented at Chapman University in September 2013. First prepare for social media (not play, personal brand) and then 7 things to do: 4 in LinkedIn, 1 Facebook, 1 create content, 1 keep up with changes.
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
A social media revolution is upon us, with no sign of abating. Rather than ignore it, consider embracing it and all that social has to offer you for research, connection and differentiation. This presentation offers perspective on how the social media revolution has changed the business landscape and how to make sense of the tools of social media for your job search and for marketing.
Jumping in with Both Toes: Integrating Social Media into your CommunityBeth Brodovsky
This program is a manager\'s-level view on some basics of social media and how to make decisions on the value of adding social tactics to your communications efforts.
Creating and Enhancing Your Digital Brand FIU Alumni
What's your brand? How do you create one? How well are you managing it on and offline? Gain practical knowledge and action steps through this interactive workshop.
"Brand of You in the Digital Age" - MNAMA+MIMATim Brunelle
This is the presentation Greg Swan and I used to facilitate "The Brand of You in the Digital Age" event on July 9, 2009 for the Minnesota branch of the American Marketing Association. The event was co-sponsored by MIMA.
Leveraging social media for your marketing strategy
Social Media For Aitp Mar 2010
1. Understanding and Using Social Media Remember when Facebook, LinkedIn, and Twitter were new? Sigmund Fidyke III March 2010
2. What I Will Cover What is Social Media? New way(s) to communicate Types of Social Media How do I use Social Media? View, participate, contribute Stay in character & be ONE person Expect no privacy How do I get started? 6 stages of using social media
3. What is Social Media? Online content created by people A shift in how people discover, read, and share news, information and content Moving from monologue (one to many) to dialogue (many to many) Changing people from content readers into contributors and publishers Does not require expensive equipment or a government-granted license
4. Types of Social Media Blogging A blog (or 100) on every subject Now considered the foundation of your online presence Twitter (micro-blogging) Social Networking Facebook, Buzz, MySpace, Wave, Friendster, Bebo, Orkut, Hi5 LinkedIn, Plaxo, Xing, cofoundr, naymes GeoLocation Networking Foursquare, Gowalla, Yelp, (Buzz) Bookmarking Del.icio.us, blogmarks, dogear Photo / Video sites YouTube, Flickr, Photobucket Groups Google, Yahoo!, etc.
6. Facebook Where you spend time with people you know Part blog / part community – much of what’s on your ‘wall’ is contributed by friends Schedule events, send invitations, control access Join groups (visit) and fan pages (push) Play games, take/share surveys Share what you’re doing and post examples of what you’ve done Businesses – fan sites where people to learn about the company, follow announcements & get links to a store site
9. YouTube Where you watch & upload videos 14 hours uploaded every 60 seconds YouTube has become an important place for both people and businesses Share videos of personal interest (vacation, pets…) Share newsworthy videos (events, news, politics) Share videos of personal talents (music, interviews) Share business videos (product demos, pretest ads) Find videos about companies, products, people
11. LinkedIn Where you make business contacts For professionals only – don’t expect anyone who isn’t in (or wants to be in) the workforce Start with your work history and add info so others can find you. Apps allow sharing books, PowerPoint, etc. Find people who know people you want to meet Find companies to learn about them & people there Special interest groups add community feel Create/promote events & invite others to join Different attitudes on who can connect to you
13. Twitter Where you follow people you want to know For the ADD in you – microblogging A growing area where new things are happening Create your personal (or business) brand Advertising is out, unless it’s interesting, fun, & expected Opt-in connections – choose who you want to follow Can be trivial or useful If you don’t like what you see, follow someone else Google now searches Twitter, Bing very connected iPhone & Android apps
15. MySpace Where you find people & bands and share interests Similar to Facebook: blog & online community Unique focus on music industry Buy tickets to performances, track show dates Focus on being found & seen – and finding & seeing Customize look of your profile pages Beyond music, has a younger crowd than Facebook Businesses can display products and link to store sites for orders
17. Foursquare A friend-finder, social city-guide, a game Help you keep up with the places your friends go Encourage you to discover new places and challenge you to explore your neighborhood in new ways Check-in so your friends know where to find you Points and badges based on your adventurousness They’re still experimenting with what points could translate into. (It’s that new) Works on iPhone, Android, Blackberry, Palm Pre
19. Blogging (Web Log) Where you define who you are (online) Old idea: Part diary, part commentary, part journalism New idea: Who you are / who you want to be Your resume is an obituary, your blog is who you are now Don’t do it to make money (though it’s possible) Do it to find a career – establish your expertise I blog, therefore I work (Ryon Harms) Do it to share a passion – cars, sports, … Do it to make a difference Do it for fun
21. How Do I Use Social Media? Blogging/Microblogging Show what you know and what you can do Social Networking Connect & stay connected with others Personal interest (music, shopping, sports, travel) Bookmarking sites Share web finds Become trusted source of information Photo / Video sites Share pictures and videos (and search) Groups Business, personal, special purpose
22. How Do I Use Social Media? (2) Regardless of where you go, remember: Be Interesting! Expect no privacy (fatty paycheck) Stay in character - ALWAYS Watch first and follow the form Do not advertise or ask for help immediately Give first, receive later Alliance partners for viral growth
23. Using Facebook Public or Private? (sorry, not a choice) More personal – not direct job search, but a way to build deeper relationships Promote yourself and promote others Post recommendations and thank-yous Create fan page to broadcast thoughts & events Stay on topic Be careful! Especially with photos
24. Using YouTube What happens in Vegas, stays on YouTube Be careful with your image or name! Great for research Companies: CEO interviews & product demos People: learn from their videos Post your own success stories Proof of success Your product demos
25. Using LinkedIn Spend more time on profile than resume Include buzz words for searching recruiters Open your connections to others Try for 360 degree recommendations Keep active! Change status, join groups, answer questions Connect and re-connect (emails) Look for jobs and connections Use social media features
26. Using Twitter Know why you are on Twitter (your brand) Speak to that topic (and keep on topic!) Set expectations, then meet them Create interesting content Expertise, trends, informed opinions, etc. Keep active Help with viral growth (re-tweet) Follow others, many will follow you back
27. How Do I Get Started? No classes, no books, just do it 6 stages of using social media Inactive – sign up, do nothing Spectator – watch only (lurking) Joiner – join some groups, still read only Collector – have favorites that you follow Critic – comment on what you read Creator – create original content
28. What’s Next? 20 years ago – no Web 10 years ago – no Facebook Today – Web 2.0 and Social Media 2010 and beyond – find new things to do with this new media
29. References This PowerPoint: my website (www.octechexec.com) or my LinkedIn page (www.linkedin.com/in/sigmundfidyke) Recommended Blogs on Social Media (they all have Twitter feeds) Guy Kawasaki: http://alltop.com Chris Brogan: www.chrisbrogan.com Peter Cashmore: http://mashable.com/ Ryon Harms: www.thesocialexec.com Tim Tyrell-Smith: www.spinstrategy.com/ Check out www.blogworldexpo.com if you want to write your own Lists of Social Media Sites: http://traffikd.com/social-media-websites/ http://www.joe-whyte.com/2007/04/02/looking-for-a-list-of-social-media-sites-i-have-them-all-here/