Social media connects people, not technology. It is designed to bring people together through communication rather than focus on technological capabilities. While technology enables social media, people are the most important element as social media allows genuine human interaction and connection. Understanding human psychology and prioritizing people over new technologies are keys to success with social media.

1. Social Media is about not Technology
Social Media is about
people not technology
By @fatmirhyseni
01
< <

2. Social Media is about not Technology
8
L
l5
7 s
.
6f
Social media includes web-based and mobile based
technologies which are used to turn communication
into interactive dialogue among organizations,
communities, and individuals.
- Wikipedia
02
< <
According to
Wikipedia,
Social Media

3. Social Media is about not Technology
One needs to look at SCIENCE…

4. Social Media is about not Technology
Social science is the study of society and human behaviors
the study of society and the way people live
SOCIAL
The word “Social” derives from
the Latin word socii (“allies). It
means relating to activities in
which you meet and spend time
with other people .
MEDIA
The word media comes from the
Latin plural of medium.
Media includes the Internet,
newspapers, magazines,
television, etc. A medium is a
method or way of expressing
something .
TECHNOLOGY
The word technology comes
from two Greek words,
transliterated techne and logos.
Techne means art, skill, craft, or
the way, manner, or means by
which a thing is gained. Logos
means word.
g Y O
< <
Technology is nothing. What's important is that you have a faith in people, that they're basically good and
smart, and if you give them tools, they'll do wonderful things with them.
WHAT STEVE HAD TO SAY ABOUT PEOPLE & TECHNOLOGY
Steve Jobs
03

5. Social Media is about not Technology
05
< <
Human beings are intrinsically, necessarily and by definition SOCIAL beings.

6. Social Media is about not Technology
05
< <
Sociologist Max Weber defined human action as ”SOCIAL”.

7. Social Media is about not Technology
05
< <
PEOPLE have a need to connect with one another.

8. Social Media is about not Technology
Social Media
Connects
People
04
< <

9. Social Media is about not Technology
05
< <
As the name suggest, social: person to person, P2P medium.

10. Social Media is about not Technology
05
< <
It’s designed to bring PEOPLE together not necessarily technology.

11. Social Media is about not Technology
24
< <
SOCIAL Media is a Psychological process.

12. Social Media is about not Technology
Mark understands people well. That’s why he studied computer science with
minor in Psychology.

13. Social Media is about not Technology
SOCIAL Media leverages human Psychology.

14. Social Media is about not Technology
People
Without humans, Facebook is just CODE.

15. Social Media is about not Technology
You see, SOCIAL Media was made by People for People.

16. Social Media is about not Technology
SOCIAL media is NOT the biggest revolution since the industrial age.

17. Social Media is about not Technology
Because…

18. Social Media is about not Technology
Internet has always been SOCIAL.

19. Social Media is about not Technology
Social media allows for genuine one to one communication

20. Social Media is about not Technology
Remember these? Msn, AOL, Yahoo, Chat, Messenger were SOCIAL, too.

21. Social Media is about not Technology
By nature, we are a SOCIAL animal.

22. Social Media is about not Technology
It’s the COMMUNICATION Evolution.

23. Social Media is about not Technology
The groundswell is a social concept in which PEOPLE use technologies to
get the things they need from one another instead from companies

24. Social Media is about not Technology
Technology do not sell. PEOPLE do.

25. Social Media is about not Technology
SOCIAL Media allows genuine one to one communication.

26. Social Media is about not Technology
Because it is SOCIAL, people share things.

27. Social Media is about not Technology
PEOPLE prefer to be connected to connectors.
- Malcolm Gladwell

28. Social Media is about not Technology
A tribe is a group of PEOPLE connected to one another, connected to a
leader and connected to an idea. – Seth Godin

29. Social Media is about not Technology
The groundswell is a social concept in which PEOPLE use technologies to
get the things they need from one another instead from companies.

30. Social Media is about not Technology
Technology
Can be a
Powerful Tool
But it is just an
enabler
27
< <
t

31. Social Media is about not Technology
People = 8 billion search results
Technology = 2 billion search results

32. Social Media is about not Technology
Social media is not about the exploitation of technology but service to
COMMUNITY
- Simon Mainwaring

33. Social Media is about not Technology
SOCIAL is created on the theory of six degrees of separation, which claims
that anyone on the planet can be connected to any other person.
– Mitch Joel

34. Social Media is about not Technology
Social Media is about Sociology and Psychology more than technology.
- Brian Solis

35. Taken together, this presentation could argue that social media is about
people – me and you talking, not about technology. Therefore,
businesses should focus on understanding human behaviour and les on
technology because new technologies will come and go, but how people
behave will remain as important as ever. Businesses that understand this
will prosper. However, further work needs to be done to establish this.
Conclusion
24
< <
What do you think? Is Social Media about People or Technology ?
Click to Tweet Now