This document discusses social media and its importance in today's connected world. It defines social media as the evolution of the internet to allow for more collaborative and interactive knowledge sharing. The document then contrasts the traditional training model, where an instructor lectures students, with how social media can facilitate knowledge transfer and improve business practices through collaboration between information stakeholders. It provides examples of social media tools like wikis, blogs and forums that can be used for training purposes.

1. Social Media - What is it?
...and why should I care?
...and why should I care?
Presented by Amy Goldenburg, PHR
HR & Technology Consultant, The Quorum Group

2. We are a social species.
We gravitate toward community.
So, it’s only natural that today’s computing is about being
connected to other people.
Social Media a fundamental change in the way we
communicate.
Is Social Media a Fad?

3. We create communities online where we can
connect to others who share our interests.
This is Social Networking!
We collaborate to share knowledge and information.
This is the Internet!
Social Media Explained

4. What is Social Media?
The Internet... as it evolves from relatively static WWW pages
to collaborative, interactive, social knowledge bases.

5. Text
The Learning Terrain

6. Traditional Training Model
Instructor stands at the front of the class pouring
knowledge into students brains like a pitcher filling a
glass of water.
➡ As a subject matter expert, it makes me feel important and powerful.
➡ You gain a form of immortality by training others. You share your
knowledge and it lives on.
➡ This is very gratifying to my ego!

7. Why doesn’t the traditional model work?
There’s too much information...
➡ The amount of technical information is doubling every two years.
What if no one learned from your session?
Would it still be gratifying?
Would you still feel important and powerful?
...and information ages quickly.

8. ➡ To prepare people to do a job
➡ Succession planning
Why are we training people?
To be successful we need to...
➡ Reassess and organize information.
➡ Speak the language of our successors.

9. Foundation of Understanding -
What information do you need to know?
Managing Information
Reference -
What information can you look up?
Accuracy -
How do you keep the information updated?

10. ➡ When do users need the information?
➡ Where do you put the information?
➡ How do users find the information they need when
they need it??
➡ How do you keep information current?
Questions to ask yourself

11. This leads us back to Social Media
Information stakeholders can collaborate directly on
business practices and share knowledge which can:
✓Facilitate buy-in
✓Improve business practices
✓Increase knowledge transfer
✓Improve employee retention
and ultimately affect the bottom line.

12. ✓ Chat or Instant Messaging - Instant, passive communication of quick questions and answers.
✓ Wiki - Intranet site to provide current, centralized area for processes and knowledge sharing
✓ Wiki - All participants contribute to the documented information about processes & procedures
✓ Blog - Internal or external newsletter
✓ Blog - SME can prepare informational and editorial articles on specific topics
✓ Forum or Message Board - Open Door policy and Q&A with company leadership
✓ Forum or Message Board - Group discussion with archiving and record retention
✓ Forum or Message Board - Customer support Q&A internally or externally
✓ Social Networking - Recruitment tool for connecting with candidates and verifying information
✓ Social Networking - Maintaining contacts and resources and keeping up with their status
✓ Social Networking - Marketing tool for product, service and company announcements
Social Media Tools

13. ✓ Web Content Management Systems - Software to manage dynamic,
collaborative content.
✓ Wikis - Information sharing through collaborative website creation
✓ Forums - Ongoing conversations, knowledge transfer, real-time
documentation.
✓ Instant Messaging = Instant Answers from SMEs
✓ YouTube - Company branded private video sharing
✓ Blogs - SMEs publish informational articles
✓ Social Networking - Link to the experts, peers, colleagues. Marketing
✓ Google Apps - Incorporates Wiki, Blog, Forums and Collaborative
document management
Tools you can use for training

14. High Tech or Touch?

15. Very Gratifying!
Social Media =
Information when YOU want/need it.

16. Homework
Read about Abilene Christian University - Click here
Visit CommonCraft.com
Search You Tube for “Future of Technology”
and “Social Media Revolution”
Visit RatherGraphic.Blogspot.com

17. • Lance Dublin complimentary seminar on Sept 15 - Formalizing Informal
Learning - thttp://www.dublinconsulting.net
• Patti Phillips - 3 pt complimentary series - Emerging Trends inTechnology
Enabled Learning - http:www.trainingmagnetwork.com/main/home
• Recorded webinar - Bryan Chapman - 5 New Influences on the Future of
elearning Technology - http://www.trainingmagnetwork.com/main/home
• Jay Cross - Conceptual Models -
http://www.scribd.com/doc/2290314/Conceptual-Models
Where to learn more...