This presentation provides some insights on current trends affecting email marketing and its future. less

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2. Economic
downturn
Social Media
in Emails
Measuring
campaign
outcomes
Image
blocking &
spam filters
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4. According to DMA (2011) “Delivering email marketing still
remains one of the main concern and hot topic for marketers.
Eight out of 10 email marketers say getting email messages
delivered is a challenge for their organizations. But, only 1 in 10
ranked improving it as a top priority.
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5. In spite of budget increases, marketers say that one of the main challenge is the
ability to integrate social media within email marketing
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6. 58% of people start their online day by reading emails
(ExactTarget, 2010)
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9. Spam filters that are getting better
and better. The amount of spam that
consumers receive is growing quickly.
Market research studies estimate that
spam accounts for 45% of all Emails,
and advertising related Email makes
up 36% of the spam –which puts
advertising related Emails at about
16.2% of all email.
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10. Competition
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11. Competition
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12. Competition
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13. Thank you!
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