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Understanding the Value of On-Line Social Networks in Corporate America

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Kathy Kacher
Kathy Kacher

This was a WorkLife Think Tank in Minneapolis on January 12, 2009

Technology
1 of 29
Understanding the Value of On-Line Social Networks in Corporate America Michele Durkin, Thrivent Financial Sarah Rand, College of St. Catherine
What We Plan To Talk About Today ,[object Object],[object Object],[object Object],[object Object]
Your Thoughts on On-Line Social Networks? Do you participate in any on-line social networks? Are on-line social networks of value to you?
The Rise of On-Line Social Networks: “Shift Happens” Created by Fisch, McLeod, & Bronman in 2006
What Is Social Software - Web 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Rise of On-Line Social Networks: Technology Is Just A Way of Life ,[object Object],[object Object],“ If the power goes out, we go home”
The Rise of On-Line Social Networks: Increasing Levels of Collaboration Connect people with common interests and goals Provide emotional support and access to pertinent information “ People are connecting in ways we could have never imagined possible” -Oprah
The Rise of On-Line Social Networks: Gen Y’s Started This Conversation ,[object Object],“ It’s like Christmas coming early if Facebook becomes unblocked at work” -CSC Student
Consumer & Business On-Line Social Networks Intersect at LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Is there still such a thing as the ‘old boy’s network? If so, what strategies would you recommend to succeed in spite of it?
Consumer & Business Intersect at www.lifemeetswork.com ,[object Object],[object Object],[object Object],Source: www.lifemeetswork.com
Social Networking Technology for Organizations ,[object Object],[object Object],[object Object],McAfee, A. (2006). Enterprise 2.0: The Dawn of Emergent Collaboration, MIT Sloan Management Review, 47(3), 21-28.
Social Networking Technology for Organizations ,[object Object],[object Object],[object Object],Key Goals: Relationship Building Learning & Knowledge Sharing
Organizations Are Trying To Figure Out On-Line Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organizations Are Trying To Figure Out On-Line Social Networks ,[object Object],[object Object],Source: David Mallon, Bersin & Associates
E&Y Uses Facebook As A Recruiting & Knowledge Management Tool ,[object Object],[object Object],[object Object]
Corporate On-Line Social Network Applications: Talent Management ,[object Object],[object Object],[object Object]
Corporate On-Line Social Network Applications: Learning & Knowledge Sharing ,[object Object],[object Object],[object Object],[object Object]
On-Line Social Network Applications: Communities of Practice ,[object Object],[object Object],[object Object],[object Object],[object Object]
Launching Social Software Thrivent Business Case ,[object Object],[object Object],[object Object]
Launching Social Software Goals of Creating a Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Launching Social Software Benefits Value Driver Benefits Attracting, Launching & Retaining Top Talent ,[object Object],[object Object],[object Object],[object Object],Creating a Better Brand & Experience ,[object Object],[object Object],[object Object],[object Object],Improving Enterprise Knowledge Sharing ,[object Object],[object Object],[object Object],[object Object]
Launching Social Software Implementation Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Software Oversight ,[object Object],Source: Weiss, Philip. 2007. Looking through the portal. Communication World (May-June).
More Applications: Market Intelligence & Customer Outreach “ You’ll find women you can laugh with, relate to, empathize with, and learn from” – Sponsored by Proctor & Gamble www.capessa.com
More Applications: Employee Support Networks ,[object Object],[object Object],[object Object],[object Object],[object Object]
More Applications: Extended Employee Relations ,[object Object],Frauenheim, E. (2007). Social Revolution. Workforce Management , 86(18). Business Source Premier Database, http://web.ebscohost.com.
So What Does It All Mean? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Software Providers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions: Best Practices for Launching Social Software ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Understanding the Value of On-Line Social Networks in Corporate America

  • 1. Understanding the Value of On-Line Social Networks in Corporate America Michele Durkin, Thrivent Financial Sarah Rand, College of St. Catherine
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  • 3. Your Thoughts on On-Line Social Networks? Do you participate in any on-line social networks? Are on-line social networks of value to you?
  • 4. The Rise of On-Line Social Networks: “Shift Happens” Created by Fisch, McLeod, & Bronman in 2006
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  • 7. The Rise of On-Line Social Networks: Increasing Levels of Collaboration Connect people with common interests and goals Provide emotional support and access to pertinent information “ People are connecting in ways we could have never imagined possible” -Oprah
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  • 24. More Applications: Market Intelligence & Customer Outreach “ You’ll find women you can laugh with, relate to, empathize with, and learn from” – Sponsored by Proctor & Gamble www.capessa.com
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