What do you make of this statement by #marketingprofessor that #socialmedia is waste of time for #marketers?
Does that #Oreo Tweet bit that #Budwiser TV Ad for reach, impact, value, brand centricity?
The document discusses the process of making Oreo cookies from ingredients and baking to packaging, delivery to stores, and finally eating them. It also mentions Oreo waste and energy usage throughout the process.
Kim Solez Future Day Goes Global Edmonton WHO 2015Kim Solez ,
The document discusses several topics related to global health challenges and future technologies. It notes that over 66% of the global disease burden is made up of chronic non-communicable diseases. It also mentions lifestyle risk factors like smoking, obesity, and inactivity that contribute to these diseases. The document then states that diseases can lead to organ failure, but transplanted organs are only available for less than 10% of people who need them. However, it suggests that new technologies involving stem cells, bioartificial organs, and xenotransplantation could help treat 10-100 times more people compared to transplantation alone. The rate of technological advancement is described as exponential.
Buren van Velzen Guelen NV is a leading independent Dutch corporate and tax firm that has been in operation since 1898. With approximately 100 employees, the firm provides services in corporate law, tax law, mergers and acquisitions, capital markets, finance, employment law, dispute resolution, international trade, real estate, and expatriate services. The firm has a client base of multinational and medium-sized companies from the US, Japan, Russia, Latin America, and other regions. Buren van Velzen Guelen NV is recognized in several publications for its expertise in corporate law, tax law, and other practice areas.
The document discusses the process of making Oreo cookies from ingredients and baking to packaging, delivery to stores, and finally eating them. It also mentions Oreo waste and energy usage throughout the process.
The document discusses key considerations for doing business in sub-Saharan Africa, including that the region comprises 48 mainland countries and 8 island countries, total two-way trade between the US and sub-Saharan Africa has increased significantly in recent years, and successful business requires understanding the cultural, economic, and security environments in African countries.
This document contains the table of contents for translations of the four Vedas into English. It lists the hymns contained in the Rig Veda, translated by RT Griffith, along with brief descriptions of each hymn. The table of contents includes over 200 hymns in the Rig Veda dedicated to various deities like Agni, Indra, Soma and natural phenomena. It also lists the translators of the other three Vedas: Yajur Veda translated by AB Keith, Sama Veda by RT Griffith, and Atharva Veda by M Bloomfield.
Face recognition for augmented reality and media management.Viewdle.2011.Alexa Dovgopolaya
Applications and building blocks of the face recognition technology developed by Viewdle. Concepts and products of face recognition usage in cell phone augmented reality and photo-video content management and sharing are presented. Overview of the technology building blocks targeting different hardware and software environment is given. Among others face detection, feature detection, face tracking and face recognition operation in different environments and applications is considered. Prototypes of the products are presented.
Kopia nissan qashqai woaaah wszystko laseryladywarriors2
The document outlines a marketing campaign plan for the Nissan Qashqai aimed at young, urban people in Poland. The target group is estimated at 3 million people between ages 25-35. The campaign will use websites, blogs, videos and social media to raise awareness of the Qashqai's spaciousness, comfort and safety for city driving at a reasonable price. Goals are to raise brand awareness to 50% of Poles, achieve 70% positive attitude, and encourage 1% of the target group to purchase.
The document discusses the process of making Oreo cookies from ingredients and baking to packaging, delivery to stores, and finally eating them. It also mentions Oreo waste and energy usage throughout the process.
Kim Solez Future Day Goes Global Edmonton WHO 2015Kim Solez ,
The document discusses several topics related to global health challenges and future technologies. It notes that over 66% of the global disease burden is made up of chronic non-communicable diseases. It also mentions lifestyle risk factors like smoking, obesity, and inactivity that contribute to these diseases. The document then states that diseases can lead to organ failure, but transplanted organs are only available for less than 10% of people who need them. However, it suggests that new technologies involving stem cells, bioartificial organs, and xenotransplantation could help treat 10-100 times more people compared to transplantation alone. The rate of technological advancement is described as exponential.
Buren van Velzen Guelen NV is a leading independent Dutch corporate and tax firm that has been in operation since 1898. With approximately 100 employees, the firm provides services in corporate law, tax law, mergers and acquisitions, capital markets, finance, employment law, dispute resolution, international trade, real estate, and expatriate services. The firm has a client base of multinational and medium-sized companies from the US, Japan, Russia, Latin America, and other regions. Buren van Velzen Guelen NV is recognized in several publications for its expertise in corporate law, tax law, and other practice areas.
The document discusses the process of making Oreo cookies from ingredients and baking to packaging, delivery to stores, and finally eating them. It also mentions Oreo waste and energy usage throughout the process.
The document discusses key considerations for doing business in sub-Saharan Africa, including that the region comprises 48 mainland countries and 8 island countries, total two-way trade between the US and sub-Saharan Africa has increased significantly in recent years, and successful business requires understanding the cultural, economic, and security environments in African countries.
This document contains the table of contents for translations of the four Vedas into English. It lists the hymns contained in the Rig Veda, translated by RT Griffith, along with brief descriptions of each hymn. The table of contents includes over 200 hymns in the Rig Veda dedicated to various deities like Agni, Indra, Soma and natural phenomena. It also lists the translators of the other three Vedas: Yajur Veda translated by AB Keith, Sama Veda by RT Griffith, and Atharva Veda by M Bloomfield.
Face recognition for augmented reality and media management.Viewdle.2011.Alexa Dovgopolaya
Applications and building blocks of the face recognition technology developed by Viewdle. Concepts and products of face recognition usage in cell phone augmented reality and photo-video content management and sharing are presented. Overview of the technology building blocks targeting different hardware and software environment is given. Among others face detection, feature detection, face tracking and face recognition operation in different environments and applications is considered. Prototypes of the products are presented.
Kopia nissan qashqai woaaah wszystko laseryladywarriors2
The document outlines a marketing campaign plan for the Nissan Qashqai aimed at young, urban people in Poland. The target group is estimated at 3 million people between ages 25-35. The campaign will use websites, blogs, videos and social media to raise awareness of the Qashqai's spaciousness, comfort and safety for city driving at a reasonable price. Goals are to raise brand awareness to 50% of Poles, achieve 70% positive attitude, and encourage 1% of the target group to purchase.
Social Media is about People not TechnologyFatmir Hyseni
Social media connects people, not technology. It is designed to bring people together through communication rather than focus on technological capabilities. While technology enables social media, people are the most important element as social media allows genuine human interaction and connection. Understanding human psychology and prioritizing people over new technologies are keys to success with social media.
Why is Marketing Everything?
Marketing is more than HR, Finance, Sales, and perhaps more than anything else; is marketing Godlike?
Marketing is everywhere; but so is God! Is Marketing God then? Or More?
As you can see from the above, Marketing is more than HR, sales, finance, and pretty much more than anything; even more popular than God (according to Google).
The presentation has attempted to answer questions like:
Why marketing is important?
Why marketing is important to business?
Why marketing research is important?
Why marketing is interesting
Marketing is key?
Marketing is everything?
So it could be argued that Marketing is virtually Everything.
Prepared by: Fatmir Hyseni, Chartered Marketer
How To Use Inbound Marketing for Product LaunchFatmir Hyseni
Inbound marketing is a popular concept that enables businesses to spread the ideas and hep launch their next product or service. So, if you are looking for some actionable tips for your next product launch, you have come to the right place.
This glossary is comprised of words and phrases most frequently used in the heating, ventilation and air conditioning HVAC industry. These brief explanations will help your understand of many terms used throughout your work, study and professional career.
The future of marketing discusses the perceived decline of marketing and whether this is exaggerated. Some studies show marketing's influence and budgets being reduced, with marketers seen as unaccountable by other directors. However, other research finds marketing is still important to business performance and orientation. To investigate further, a survey was conducted of Chief Marketing Officers and Chief Financial Officers to understand perceptions of marketing's role and value within organizations.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Social Media is about People not TechnologyFatmir Hyseni
Social media connects people, not technology. It is designed to bring people together through communication rather than focus on technological capabilities. While technology enables social media, people are the most important element as social media allows genuine human interaction and connection. Understanding human psychology and prioritizing people over new technologies are keys to success with social media.
Why is Marketing Everything?
Marketing is more than HR, Finance, Sales, and perhaps more than anything else; is marketing Godlike?
Marketing is everywhere; but so is God! Is Marketing God then? Or More?
As you can see from the above, Marketing is more than HR, sales, finance, and pretty much more than anything; even more popular than God (according to Google).
The presentation has attempted to answer questions like:
Why marketing is important?
Why marketing is important to business?
Why marketing research is important?
Why marketing is interesting
Marketing is key?
Marketing is everything?
So it could be argued that Marketing is virtually Everything.
Prepared by: Fatmir Hyseni, Chartered Marketer
How To Use Inbound Marketing for Product LaunchFatmir Hyseni
Inbound marketing is a popular concept that enables businesses to spread the ideas and hep launch their next product or service. So, if you are looking for some actionable tips for your next product launch, you have come to the right place.
This glossary is comprised of words and phrases most frequently used in the heating, ventilation and air conditioning HVAC industry. These brief explanations will help your understand of many terms used throughout your work, study and professional career.
The future of marketing discusses the perceived decline of marketing and whether this is exaggerated. Some studies show marketing's influence and budgets being reduced, with marketers seen as unaccountable by other directors. However, other research finds marketing is still important to business performance and orientation. To investigate further, a survey was conducted of Chief Marketing Officers and Chief Financial Officers to understand perceptions of marketing's role and value within organizations.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore