Social media refers to online platforms that allow people to communicate and share content. It encompasses a wide variety of technologies and applications like social networks, blogs, video sharing, and more. Social media has become deeply integrated into people's lives, with billions of users spending significant time interacting online every day. Because of its massive scale and influence, social media is an important force for businesses to engage with by listening to customers, participating in conversations, and building relationships and loyalty.

1. ?
what
the hell
is
social
media

2. nicktadd: @nicktadd
aka: punk’d

4. Officially, social media is “an umbrella term
that defines the various activities that integrate
technology, social interaction, and the construction
of words, pictures, videos, and audio.”

6. ITʼS ALSO
A FANCY WAY
TO DESCRIBE
THE ZILLIONS
OF CONVERSATIONS
PEOPLE
ARE HAVING
ONLINE
24/7.

7. so
why should
I/You
care
?

8. REASON #1

9. REASON #1
BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL
TECHNOLOGY.
Forrester, The Growth Of Social Technology Adoption, 2008

10. REASON #2

11. REASON #2
BECAUSE 2/3 OF THE GLOBAL INTERNET
POPULATION VISIT SOCIAL NETWORKS.
Nielsen, Global Faces & Networked Places, 2009

12. REASON #3

13. REASON #3
BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH
MOST POPULAR ONLINE ACTIVITY—AHEAD OF
PERSONAL EMAIL.
Nielsen, Global Faces & Networked Places, 2009

14. REASON #4

15. REASON #4
BECAUSE TIME SPENT ON SOCIAL NETWORKS
IS GROWING AT 3X THE OVERALL INTERNET
RATE, ACCOUNTING FOR ~10% OF ALL
INTERNET TIME.
Nielsen, Global Faces & Networked Places, 2009

16. REASON #5

17. REASON #5
BECAUSE SOCIAL MEDIA IS DEMOCRATIZING
COMMUNICATIONS. BIG TIME.
Technology is shifting the power away
from the editors, the publishers,
the establishment, the media elite.
Now itʼs the people who are in control.”
Rupert Murdoch, Global Media Entrepreneur

18. REASON #6

19. REASON #6
BECAUSE SOCIAL MEDIA IS LIKE
WORD OF MOUTH
ON STEROIDS.

20. Because social media IS a force to be reckoned with.

21. Because social media IS a force to be reckoned with.

22. socialmedia

23. socialmedia
•13 hours: the amount of video up-loaded to YouTube every
minute.
•412.3 years: the length of time it would take you to watch every
Youtube video.
•100,000,000: the number of YouTube videos viewed per day.
•13,000,000: the number of articles available on Wikipedia.
•3,600,000,000: the number of photos archived on Flickr as of
June 2009.
•1382%: the monthly growth rate of twitter from Jan - Feb 2009
•3,000,000: the average number of tweets per day on twitter
•5,000,000,000: the number of minutes spent on Facebook each
day.
•1,000,000,000: the amount of content (blogs pics etc) shared on
Facebook each week

25. The word blog is irrelevant.
What's important is that it is now common,
and will soon be expected,
that every intelligent person
(and quite a few unintelligent ones)
will have a media platform
where they share what they care about
with the world.”
Seth Godin, Author

27. IF FACEBOOK WERE A COUNTRY,
IT WOULD BE THE 8TH MOST POPULATED
IN THE WORLD, JUST AHEAD OF JAPAN.
Mark Zuckerberg, January 7, 2009

28. crikey:
but wait,
there’s
more ...
!

30. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY
SHOULD HAVE A PRESENCE IN SOCIAL MEDIA.
Cone, Business in Social Media Study, September 2008

32. BELIEVE IT OR NOT, THAT DOESNʼT MEAN THAT 93% OF SOCIAL MEDIA
USERS THINK COMPANIES SHOULD TREAT SOCIAL MEDIA AS YET
ANOTHER CHANNEL FOR BROADCASTING BULLSH*T.
YOU SEE, ITʼS SUPPOSED TO BE A DIALOGUE,
NOT A MONOLOGUE.
The Marketing Department is shut: THE FIND-ABILITY DEPARTMENT
IS NOW OPEN.

33. SOCIAL MEDIA
PLAYTIME
IS OVER.
!

35. 85% of social media users believe that a company
should go further than just having a presence
on social sites and should also interact
with its customers.
Cone, Business in Social Media Study, September 2008

37. For companies, resistance to social
media is futile.
Millions of people are creating content for the social Web.
Your competitors are already there.
Your customers have been there for a long time.
If your business isn't putting itself out there, it ought to be.”
BusinessWeek, February 19, 2009

38. UNFORTUNATELY, MOST COMPANIES
ARE STILL TREATING SOCIAL MEDIA
LIKE JUST ANOTHER MARKETING CHANNEL.*
*Learn to use it correctly.

40. 1: PUBLIC RELATIONS
2: CUSTOMER SERVICE
3: LOYALTY-BUILDING
4: COLLABORATION
5: NETWORKING
6: THOUGHT-LEADERSHIP
AND YES,
CUSTOMER ACQUISITION, TOO.

41. however

43. DONʼT ASSUME SOCIAL
MEDIA IS THE ANSWER TO
EVERYTHING.

45. IF YOUR PRODUCT SUCKS, SOCIAL MEDIA
WONʼT FIX IT.
(HOWEVER, IF YOUR CUSTOMER SERVICE
SUCKS, SOCIAL MEDIA CAN HELP.)
IF YOUR REPEAT BUSINESS SUCKS,
SOCIAL MEDIA CAN HELP.
IF YOUR COMPANYʼS WORD OF MOUTH SUCKS,
SOCIAL MEDIA CAN HELP.

46. never forget
the
basic rules

47. 1. Listen
2. Engage
3. Measure*
*If youʼre not sure how ... learn.

48. Now get
out there
and be social*
*If youʼre not sure how ... learn.