The document outlines a comprehensive marketing strategy for launching legal software, targeting marketing executives in the legal sector. It includes creating compelling content, optimizing for search engines, promoting through social media, and analyzing performance metrics to drive traffic and conversions. Key tactics include utilizing calls-to-action, developing unique landing pages, and engaging with industry influencers.

1. Product
Launch
#Legal Software

2. PAGE
Outline
2
1
3
2
Get
Found
Convert
Analyse

3. Get
Found

4. PAGE
q Create a compelling marketing offer to the marketing persona
q Blog: educational, helpful and interesting content
q Marketing persona: CMO’s, Marketing Directors within Legal sector
q A unique landing page with sign up form
q Videos, infographics, photos and presentations
q Slideshare: eBooks, webinars, and news releases
q Set up Google Alerts about the company name, news, competitors,
market research & industry trends
q Create a dedicated Facebook Event Page
q Create content useful to your customers (not you!)
CREATE
4

5. PAGE
q Choose keywords and optimise them for search engines
q Ranking Algorithm = Relevance + Authority
q On-Page Optimisation: keyword research, page title, meta tag,
headers, description, image alt text, and anchor text
q Off-Page Optimisation: Build more and better links though
blogging, social media and PR outreach
q Success to Google is based on which websites are linking to you
q Improve user experience and delight them
q Install rich snippets and schema markup
q Be attractive to Google and people
OPTIMISE
5

6. PAGE
q Promote via Email, Blog and Social media channels
q LinkedIn groups: Legal IT Network, Legal Marketing, CMOs, Marketing
Directors
q Create a Twitter lists of Marketing Directors
q Use Twitter lead generation card & PPC campaign
q Encourage people to spread the word via ClicktoTweet
q Use a unique hashtag: #legalsoftware in Twitter & Google+
q Host a live product launch on Google+ Hangouts
q Create a Reddit Sponsored Headline campaign
q Bloggers, journalists and influential outreach
q Media partnerships: Legal IT Insider & Chartered Institute of Legal
Executives
q Collaborate with Social Media Team to spread the word
PROMOTE
6

7. CONVERT

8. PAGE
OFFER - CALLS TOACTION
q The goal of a call-to-action is to drive traffic to a landing page
q Create a lot of calls-to-action & distribute them across web presence
and optimize them.
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9. PAGE
LANDING PAGE
9

10. PAGE
LEAD QUALIFING
10

11. PAGE
EMAIL MARKETING
11

12. ANALYSE

13. PAGE
CONTENT PERFORMANCE
13

14. PAGE
LANDING PAGE PERFORMANCE
14

15. PAGE
CONVERSION RATES
15

16. PAGE
WEB TRAFFIC
16

17. PAGE
Email
Fatmir.hyseni@gmail.com
TWITTER
twitter.com/fatmirhyseni
LINKEDIN
linkedin.com/fatmirhyseni
SOCIAL Profile
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5
〈
™

18. See you soon!
YOU
THANK
‡