The document summarizes two media projects undertaken by the Museum of London to promote social inclusion: 1) "My Brixton" trained unemployed and local youth to interview people involved in the Brixton Riots. Interviews were featured on the museum's website and will be used in new galleries. 2) "Podcasts from the Past" had unemployed and formerly homeless men research, write and record audio descriptions of bronze spearheads. The podcasts were featured on the museum's website. Both projects used social media and engaged participants in research, media production and skills training. Challenges included keeping staff skills current with technology, but benefits included exciting participants and aiding evaluation of social outcomes.

1. Social Inclusion through Media Projects Speakers: Jude Habib – Director, sounddelivery Lucie Fitton – Inclusion Officer, Museum of London Paul Clifford – E-learning Officer, Museum of London Chair: Catherine Herman, Independent consultant

2. Media as a tool for engagement in the Museum of London’s inclusion programme Lucie Fitton, Inclusion Officer [email_address]

3. Introduction Overview of the inclusion programme Two cases studies – My Brixton and Podcasts from the past Challenges and benefits

4. Background to the Inclusion Programme Project-based programme that uses arts and media to engage people at risk of exclusion with their heritage Learning/social outcomes for participants Outputs – for wider community Develop the Museum’s understanding of the issues involved in working with people at risk of social exclusion.

5. The programme has been running for five years Social inclusion a strategic driver of the organisation, not just my responsibility Progression of programme: work becomes a two way process, impact on permanent galleries, long-term projects

6. Relevance of social media? It doesn’t always work It isn’t always appropriate to the project We shouldn’t use media just for the sake of it

7. Sustained engagement and impact People before IT Long-term engagement to sustain outcomes Media embedded as part of the process

8. My Brixton – a social reporting project John Callaghan interviewed by Shirley

9. Overview: Participants were trained to be social reporters and interviewed people involved in the Brixton Riots Audience & recruitment: long-term unemployed adults and local young people Process: Research, investigation, preparation, interviewing, editing Outputs: interviews are featured on the Museum’s website and quotes will be used in the new permanent galleries.

10. Use of media blog website

11. Traditional media

12. What the participants thought? Paul Wood Uriel Blackwood

13. Podcasts from the past Bronze spearheads

14. Overview: participants researched, wrote and recorded audio description podcasts Audience & recruitment: long-term unemployed and ex-homeless men Process: research, consultation, writing, recording, editing, blogging Outputs: podcasts featured on website

15. Use of media website blog

16. Challenges Independent access to media Keeping up to date with new technology Confidence and training for staff Not suitable for all Different speeds of learning

17. Benefits It’s exciting! It does engage people who may not be traditionally attracted to museums Supports learning and social outcomes for projects Aids evaluation, accountability and ability to share good practice

18. Blended Learning Paul Clifford, E-learning Officer [email_address]

19. The term ‘blended learning’ is used to describe the mixing of traditional media with digital approaches to learning. or ‘instruction that combines face to face instruction with digital media devices’ Museum of London E-Learning strategy

20. Why do it? Motivates people Enriches and enhances an experience Offers opportunities for inclusion and access Different languages Different learning styles Different modes of access Different locations

21. Personalise learning Offers opportunities for collaboration, sharing and social interaction Creates learning artefacts Experience new and familiar technologies Why do it?

22. What we can do with technologies Consume Capture Create Collaborate Communicate www.youtube.com/pclifford64

23. Range of technologies Computers Projectors Interactive whiteboards Internet Cameras

24. Visualizers and scanners Access equipment Handheld devices – media players, mobile phones, mobile projectors, PSP’s, Nintendo’s Other technologies and software – Quick response bar codes – QR Augmented reality (AR), Mobile applications, YouTube, Flickr, Animoto, Bluetooth, wi-fi, etc… Range of technologies

25. The Downside? Investment in technology – too expensive? Development of content – too complicated, too time consuming? Staffing issues – all of the above?

26. Need large infrastructure etc – too small? Creating digital spaces – not enough room? Copyright and IPR – Legal action? Using technologies – not convinced they add value? The Downside?

27. To keep updated or if you would like to receive a copy of these slides, please email: [email_address]