Douglas Arellanes' talk from the "New Media Essentials for NGOs" training organized by Transitions Online in Prague, 25-29 January 2010.

1. Planning New Media Projects What every manager needs to know Douglas Arellanes, Media Development Loan Fund

3. The Big Picture Flickr: Ethan Hein

4. The Big Picture Flickr: Ethan Hein Technology is Cheaper More widespread More adopted More complicated?

10. How to communicate with your geeks Flickr: Grant Mitchell

18. What makes technology projects fail? Flickr: Rebecca Lader

24. Reinventing the wheel!

25. Accidents will happen. Plan for them. Flickr: Gravestone

33. Flickr: Stefano Corsa (pensiero) ‏

34. Flickr: Wetwater

35. Cory Doctorow

36. “ Your work needs to be easily copied , to anywhere whence it might find its way into the right hands.

37. That means that the nimble text-file, HTML file, and PDF (the preferred triumvirate of formats) should be distributed without formality Flickr: Haribote

38. no logins, no e-mail address collections and with a license that allows your fans to reproduce the work on their own in order to share it with more potential fans. Flickr: SLDownard

39. Remember, copying is a cost-center insisting that all copies must be downloaded from your site and only your site is insisting that you — and only you — will bear the cost of making those copies. Flickr: Jared_Cherup

40. Sure, having a single, central repository for your works makes it easier to count copies and figure out where they're going, but remember: dandelions don't keep track of their seeds. Flickr: Fotos by Dee

41. Once you get past the vanity of knowing exactly how many copies have been made, and find the zen of knowing that the copying will take care of itself, you'll attain dandelionesque contentment. Flickr:Óli Jón

42. Once your work gets into the right hands, there needs to be an easy way to consummate the relationship. Flickr:wetwater

43. Flickr:wetwater A friend who runs a small press recently wrote to me to ask if I thought he should release his next book as a Creative Commons free download in advance of the publication, in order to drum up some publicity before the book went on sale.

44. I explained that I thought this would be a really bad idea. Internet users have short attention spans. Flickr:Bob Au Buchon

45. The moment of consummation — the moment when a reader discovers your book online, starts to read it, and thinks, huh, I should buy a copy of this book — is very brief. Flickr: Private Custard

46. That's because “ I should buy a copy of this book” is inevitably followed by Flickr:wetwater

47. “ Woah, a youtube of a man putting a lemon in his nose!”

48. and the moment, as they say, is gone. Flickr:blog.jmc.bz

50. cc: Aid85@Flickr

51. cc: Bern@t@Flickr

52. Thank You! Douglas (dot) Arellanes (at) mdlf.org Skype/Twitter: dougiegyro Facebook: douglasa