Seb Chan and Angelina Russo, Planning for Social Media
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A workshop from Museums and the Web 2009. This half-day workshop will explore the use of social media (blogs, wikis, digital stories etc.) to support museum communication. The workshop will address: * The range of web-based social media available to museums. * The issues that will arise in planning for such applications. * How to anticipate/address such issues. see http://www.archimuse.com/mw2009/abstracts/prg_335002068.html for full details.
![Planning Social Media for Museums ,[object Object]](https://image.slidesharecdn.com/musweb09chanrusso-090423141023-phpapp02/85/Seb-Chan-and-Angelina-Russo-Planning-for-Social-Media-1-320.jpg)
![Jerry Watkins ,[object Object],Senior Research Fellow Swinburne University of Technology Sebastian Chan Sebastian Chan has a background in social policy, journalism and media criticism as well as information technology, and has been building and producing websites and interactive media since the mid-1990s.His other interests include electronic music and digital art, and he has produced and managed large scale national and international events and festivals in these fields. Sebastian runs the popular blog Fresh+Newer - digital media in museums Head of Digital, Social & Emerging Technologies, Powerhouse Museum Angelina Russo PhD Dr Angelina Russo is Chief Investigator of the Engaging with Social Media research project. This draws together three major Australian and one US cultural institutions to examine the impact of social media on museum learning and communication. She is also co-conveynor of www.museum30.ning.com . In 2005 she was awarded the prestigious Smithsonian Fellowship and worked with the Cooper Hewitt National Design Museum (NY) to explore creative new media technologies. Associate Professor Swinburne University of Technology](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Seb Chan and Angelina Russo, Planning for Social Media
- 9. Learning and Communication Engagement Evaluation Experience Environment Social Media Strategy One to Many Many to Many Hybrid (Amazon ) Knowledge Sharing Voice Education Acknowledgement Organisational change Communities of interest Communities of practice Ambient Presence Strategic Conversion Self Management Citation Planning can be informed by strategic purpose of engagement
- 15. Implementation (Part One) STRATEGY TOOLS SUSTAINABILITY Rapid Publication TARGET Content Sharing Co-creation Personalisation ETC. Comms of Practice Seniors Peers/Colleagues Indigenous K>12 Comms of Interest CONTENT SHARING BLOGGING WIKIS PODCASTING -YouTube, Flickr -MySpace, Delicious FOLKSONOMIIES TAGGING FORUMS BESPOKE TOOLS PROJECT SUPPORT KNOWLEDGE EXCHANGE MARKETING EXHIBITION SUPPORT COMMUNITY CAPTURE, DISPLAY, INTERACTION
- 17. local radio station views comments enquiries uploads/downloads Quantitative visitors participants citation referrals Qualitative community benefits new knowledge existing knowledge socio-economic impacts communities of interest RSS feeds blog wiki social networking sites local newspapers Rapid Publication Content Sharing Co-creation Personalisation Flickr: historical and anecdotal information, images, invite review YouTube: capture stories, upload and invite comment blog: upload exhibition content and discuss issues Implementation (Part Two) folksonomies, semantic web: invite review STRATEGY IMPLEMENTATION PROMOTION TRACKING EVALUATION
- 25. Links Watkins, J. and A. Russo, “Participatory Design and Co-creativity in Cultural Institutions”. Museums Australia 2007. http://www.museumsaustralia.org.au/whatwedo.php?pageID=605&fileName=whatwedo&dispModule=twocolnav&contentID=626 Fisher, M. and B.A. Twiss-Garrity, "Remixing Exhibits: Constructing Participatory Narratives With On-Line Tools To Augment Museum Experiences". In J. Trant and D. Bearman (eds). Museums and the Web 2007: Proceedings . Toronto: Archives & Museum Informatics, 31 March 2007. www.archimuse.com/mw2007/papers/fisher/fisher.html Simon, N. “Backwards Interview: My Advice for Incorporation of Web 2.0 into Museums”. 30 April 2007. http://www.museumtwo.com/2007/04/backwards-interview-my-advice-for.html Social Media Conference 2009 http://nlablog.wordpress.com/conference-2009/ New Literacy, New Audiences http://www.cci.edu.au/nla NLA Blog http://nlablog.wordpress.com/ Australian Museum Audience Research http://amarclk.blogspot.com/ PhM Fresh + New http://www.powerhousemuseum.com/dmsblog/ References