Social Tech for Social Change. A 90 mins presentation at Net Change Week (www.netchangeweek.ca), My Charity Connects conference.
Description: A brand is a promise; a social brand strengthens your presence in social media. Have you strategically mapped out how your brand speaks to the target audience across web 1.0, social media and offline? Does your brand consistently convey a unique personality, a strong voice and rich messages? Where should your brand be in the web 2.0 world? This workshop will guide you through the process of establishing a social brand and promises to be interactive and fun!
How to achieve a Sustainable Social Media Ecosystem - IABC seminarNoesium Consulting
A seminar at the International Association of Business Communicators, Canada (IABC) on how to achieve a sustainable social media ecosystem. The need for the right mindset, assessment, strategy, planning and management. This deck includes an intro to Twitter plus case studies.
Using Hidden Networks to Identify and Develop High PotentialsMaya Townsend
~~Slides from May 17, 2012 presentation at the North East HR Association conference~~
How often have you realized, only after an employee has left the company, how critical he or she actually was to the business? Have you ever found your company in dire straits because key positions have been empty for too long? Or have you hired a promising new executive only to see that person fail after just a short time on the job?
If so, you’re not alone. Sixty-four percent of new executives hired from the outside fail at their jobs, according to HR Review. And companies regularly fail to recognize the value of individuals or roles until they’re gone.
Succession planning helps improve the situation. But the data most companies use to make decisions about development and succession is incomplete.
The missing piece is the organization’s networks. Networks show the hidden relationships within organizations and identify deeply trusted employees, subject matter experts, innovation leaders, effective implementers, and problem solvers. They show who is deeply trusted, who people go to for leadership, and who might shine on their performance reviews but can’t work well with others.
Knowledge of the information embedded in networks can help leaders identify high potentials more effectively, make better decisions about succession, and craft more accurate and effective development plans.
More: http://partneringresources.com/organizational-networks-and-talent/
Presentation of how Dell’s Social Media listening tools have helped e.g. American Red Cross in times of disaster, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Social Media at Sun Microsystems: Director's CutLou Ordorica
Enhanced for the 2009 Social Networking Conference in Miami, this presentation includes tips for businesses wanting to incorporate social into their marketing plans.
Liz Brown Bullock, Director of Social Media & Community, Dell, shares the journey for Dell launching their social media training program, SMaC University, plus ten lessons learned from Dell’s training program. Presentation presented at Dreamforce 2012.
How to achieve a Sustainable Social Media Ecosystem - IABC seminarNoesium Consulting
A seminar at the International Association of Business Communicators, Canada (IABC) on how to achieve a sustainable social media ecosystem. The need for the right mindset, assessment, strategy, planning and management. This deck includes an intro to Twitter plus case studies.
Using Hidden Networks to Identify and Develop High PotentialsMaya Townsend
~~Slides from May 17, 2012 presentation at the North East HR Association conference~~
How often have you realized, only after an employee has left the company, how critical he or she actually was to the business? Have you ever found your company in dire straits because key positions have been empty for too long? Or have you hired a promising new executive only to see that person fail after just a short time on the job?
If so, you’re not alone. Sixty-four percent of new executives hired from the outside fail at their jobs, according to HR Review. And companies regularly fail to recognize the value of individuals or roles until they’re gone.
Succession planning helps improve the situation. But the data most companies use to make decisions about development and succession is incomplete.
The missing piece is the organization’s networks. Networks show the hidden relationships within organizations and identify deeply trusted employees, subject matter experts, innovation leaders, effective implementers, and problem solvers. They show who is deeply trusted, who people go to for leadership, and who might shine on their performance reviews but can’t work well with others.
Knowledge of the information embedded in networks can help leaders identify high potentials more effectively, make better decisions about succession, and craft more accurate and effective development plans.
More: http://partneringresources.com/organizational-networks-and-talent/
Presentation of how Dell’s Social Media listening tools have helped e.g. American Red Cross in times of disaster, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Social Media at Sun Microsystems: Director's CutLou Ordorica
Enhanced for the 2009 Social Networking Conference in Miami, this presentation includes tips for businesses wanting to incorporate social into their marketing plans.
Liz Brown Bullock, Director of Social Media & Community, Dell, shares the journey for Dell launching their social media training program, SMaC University, plus ten lessons learned from Dell’s training program. Presentation presented at Dreamforce 2012.
Traditional Risk Assessments use "heat maps", or risk matrices, to develop rankings, leading to decision making on projects, operations. Risks are ranked from larger to lower, sometimes splitting them into three or more classes of criticality.
Those approaches may be complaint with ISO31000, ONR49000, COSO, but they are not the best you can do!
As we will show in this paper, they actually lack in focus and transparency. Ingenious methods allow to reuse those data, however, and make far better decisions based on rational and sustainable rankings.
Riskope were recently asked to provide a comprehensive five day course addressing Risk and Crisis Management, Risk Based Decision Making, Project Evaluation for top managers and key personnel at Investment Banks, Oil & Gas, Energy and Transportation.
Although companies willing to commit the resources for a five days intensive courses remain limited, we felt like it would be a good idea to share the program with our readership, as an example.
Of course our courses are scalable, from a couple hours up to this exhaustive review and custom tailored courses can be set-up by selectively picking the themes that most interest you/your organization. You can download the example file here.
Contact us today to discuss your custom made in house Risk and Crisis Management, Risk Based Decision Making, Project Evaluation! Armed with the skills you'll learn from Riskope you will have a competitive edge on your competitors, your ideas will be more defensible and sustainable, and your chances of success will multiply.
AgilePalooza - BigScrum - Scaling Team To ProgramThinkLouder
This presentation provides a pattern for scaling scrum teams to programs as well as provides some guidance for kicking off larger programs, dealing with program stakeholders as well explores scaling alternatives.
SecurVoice Call Recording is the most advanced and powerful call recording solution. Interfaced to all the major automation software systems for event integration.
Here are the results of our recent study about how people search online. We dive into this complex world of searching for people, which has become quite a hot topic thanks to the popularity of social networking websites.
The goals were:
- To discover how people search online for personal information on someone.
- Understand people’s impressions, likes and dislikes when using a social networking site or search engine when searching for someone.
Our presentations are often created and carried out from a wrong starting point. Several false presuppositions block our way to better, happier and more effective communication with our audiences.
Traditional Risk Assessments use "heat maps", or risk matrices, to develop rankings, leading to decision making on projects, operations. Risks are ranked from larger to lower, sometimes splitting them into three or more classes of criticality.
Those approaches may be complaint with ISO31000, ONR49000, COSO, but they are not the best you can do!
As we will show in this paper, they actually lack in focus and transparency. Ingenious methods allow to reuse those data, however, and make far better decisions based on rational and sustainable rankings.
Riskope were recently asked to provide a comprehensive five day course addressing Risk and Crisis Management, Risk Based Decision Making, Project Evaluation for top managers and key personnel at Investment Banks, Oil & Gas, Energy and Transportation.
Although companies willing to commit the resources for a five days intensive courses remain limited, we felt like it would be a good idea to share the program with our readership, as an example.
Of course our courses are scalable, from a couple hours up to this exhaustive review and custom tailored courses can be set-up by selectively picking the themes that most interest you/your organization. You can download the example file here.
Contact us today to discuss your custom made in house Risk and Crisis Management, Risk Based Decision Making, Project Evaluation! Armed with the skills you'll learn from Riskope you will have a competitive edge on your competitors, your ideas will be more defensible and sustainable, and your chances of success will multiply.
AgilePalooza - BigScrum - Scaling Team To ProgramThinkLouder
This presentation provides a pattern for scaling scrum teams to programs as well as provides some guidance for kicking off larger programs, dealing with program stakeholders as well explores scaling alternatives.
SecurVoice Call Recording is the most advanced and powerful call recording solution. Interfaced to all the major automation software systems for event integration.
Here are the results of our recent study about how people search online. We dive into this complex world of searching for people, which has become quite a hot topic thanks to the popularity of social networking websites.
The goals were:
- To discover how people search online for personal information on someone.
- Understand people’s impressions, likes and dislikes when using a social networking site or search engine when searching for someone.
Our presentations are often created and carried out from a wrong starting point. Several false presuppositions block our way to better, happier and more effective communication with our audiences.
Engage! Your Employer Brand Strategy via Social MediaTodd Nilson
Where has all the top talent gone? In the past, the people we wanted to hire for our companies were plentiful and easy to find. Lately, their skills are all wrong, and keeping the talent we already have is harder and harder as well. It may seem counterintuitive to look to social media marketing and branding for the answers, but at its heart, HR and social media are both about relationships. During this session, the managing director of social and talent strategies at an IT professional services firm will help you build a strategic framework for social media planning. You'll find out how to define your employer brand, ways to perform and employer brand audit on social media, what a social careers page can do to energize your company's reputation, and how to measure the success of your employer branding efforts to command the attention of your company's C-suite executives.
Social Experience Design: one method, two tools, three business tips (2012)Erin 'Folletto' Casali
One method, two tools, three business tips. Or in other words: theory of complexity, Dot Loop, Feedback, Relational Motivation, Social Usability, in-the-flow design, double-pyramid of social businesses.
This is the speech I prepared for UX Conference 2011 (Lugano) and part of the workshop I did at Digital Accademia (Venice).
Communicating an employer’s brand entails a lot more than merely having a careers page on your website and a LinkedIn company profile. All companies have a story to tell, not only about their products and services, but also about why they’re a great (or terrible) place to work. These stories sometimes lurk in the “below the surface” world of word-of-mouth, namely the mouths of employees, of ex-employees, of investors, and of executives. But companies can no longer afford to allow these stories to remain part of the enterprise’s collective subconscious. An employer brand disconnected from the companies other marketing messages, or worse yet ignored, represents real risk that can be experienced as an ever-increasing difficulty when it comes to attracting, hiring and retaining talented employees.
In this presentation, Todd Nilson, a 15-year recruiting consultant and social media strategist, will outline some leading practices for an effective employer branding approach:
* Getting started or Cultural Anthropology for Business
* Laying out your employer brand strategy
* Considerations for integrating your employer brand with your overall marketing and branding efforts
* Matching up your social media campaigns with word of mouth marketing
* Revving up your Careers Pages for maximum effect
* Your active and passive digital employer brand
* Metrics, measurement and accountability for your employer branding
Social Technology for Social Change - a Different RealityNoesium Consulting
As part of Net Change Week (www.netchangeweek.ca), I spoke about Social Technology for Social Change at Refresh Events (www.refresh-events.ca), including an overview of Social Media best practices and how unusual situations calls for creative applications of Social Media.
Chorus america social media step by stepDevon Smith
Chorus America 2011pre- conference seminar. Social Media Step by Step (for beginners). Creating a social media strategic plan, Facebook, Twitter, YouTube, Tools to monitor & measure social media.
3 Social Media Stories - Personality, Ecosystem, Twitter InterviewNoesium Consulting
Noesium - an intensive 6 mins 40 seconds presentation at Refresh Events (www.refresh-events.ca) on 25 May 2009. Sharing a few Social Media stories and thoughts including
- What's your Personality?
- Think "Social Communication Ecosystem:
- Twitter Interview with CEOs
Präsentation und Gesprächsgrundlage für PRleben an der FH Joanneum in Graz. Public Relations heisst im Web: sich unters Volk mischen, interagieren und Wert schaffen. Wert, der für die Community von Bedeutung ist. Motto: zuerst Holz in der Ofen legen, dann gibt er Wärme.
[OpenCamp 2010] You Don't Know Click: Measuring What Matters in Social MediaEric Swayne
Data is both the good news and the bad news of social media - we get so many numbers from our actions in the space that it's hard to separate the cool from the meaningful. But measuring people is nothing new - CRM programs have been doing this for the last 40+ years. So let's take a look at the best parts from the old school, and see what we can teach the new school about measurement, KPIs and tracking success.
STC09 Social Media and User ExperienceEric Grandeo
This presentation provides an overview of social media, strategy, and how it integrates and supplements the User Experience Design Process. It reviews common tactics, techniques, and strategies to become involved in the conversation.
Why the Branding People Don’t Understand the Boardroommarccloosterman
Do you recognise this: A brand manager and his team have been working hard on the preparation of a rebranding. It’s initiated to support and convey the companies’ new strategy. However, in practice the change is visually only symbolised by a change of colours and some shapes, and the name stays the same.
Our talk at Social Media Summit, 28 April 2009.
Case study - Mobile Jam Fest
How To Use Social Media To Promote Creativity, Make Positive Social Changes, And Connect People
An updated Twitter 101 deck. Focus on "5 considerations before companies dive into Twitterville" and "Advantage for companies on the Social Media fence"
For novice audience.
Evelyn So from Noesium talked at Net Tuesday about the What, When, Why, How, Why of using Wiki as an online collaboration for organizations.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Examining the Effect of Customer Services Quality and Online Reviews in Unive...
Where is Your Social Brand? Cultivating a Strong Brand Across Web 1.0, Web 2.0 and Offline.
1. Where is your Social Brand?
Cultivating a Strong Brand Across
Web 1.0, Web 2.0 and Offline
Evelyn So
2. In the next 90 mins…
Introduction
The Mindset
Part 1: Assessment
~~ Q and A ~~
Part 2: Social Media Presence
~~ Q and A ~~
Part 3: Strategy & Plan
~~ Q and A ~~
Part 4: Social Brand
~~ Discussion ~~
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15. It’s about the (Brand) Experience
“Social” is a big part of the experience
I was never approached!
It’s not about 1-way telling
It seems quick, easy and free to do
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17. Pre-experience a
brand (through
convos)
A brand is
a collection of experiences and associations
connected with a service, a person or
any other entity.
Associate a brand
with trusted
resources (my
friends, lots of
Facebook
members)
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18. Social Communication Ecosystem
Website
Social
Print
network
EXPERIENCE Social
Email
sharing
Event Blog
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19. Decision Making Process
Ambassador
Involvement
Trust
Enthusiasm
EXPERIENCE Knowledge
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20. Rational Emotional
BRAND
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21. The Influence
Website
Social
Print
network
EXPERIENCE Social
Email
sharing
Event Blog
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25. Part 1 : Assessment
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26. 1.0 Why Assessment?
Need to where you are before going forward
Find out what you have and do not have
Lay a solid foundation for Part 2-4
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27. Part 1 - What you will achieve…
A clear picture of
your ecosystem
gaps or inconsistencies
What you know (and don’t know) about your audience
Immediate actions
Quick fixes
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28. 1.1 What’s your Communication Ecosystem?
Your touchpoints include…
Offline
Direct mail
Poster
Events etc…
Web 1.0
Website(s)
Email & E-Newsletters etc…
Social Media
Social Network (Facebook, LinkedIn, Twitter, etc..)
Blog (shared, own, etc..)
Social Sharing (Flickr, YouTube, Vimeo, Digg, etc..) etc…
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29. 1.2 Any gaps and inconsistencies?
Can your audience find you?
Can your audience “travel” through your system?
Are there any
Inconsistent messages?
Dated information?
News distributed on some but not all channels?
Inappropriate use of logo?
Broken links?
Operation efficiency
Do you have a feedback loop to capture all info?
Do you have a consolidated, accessible database?
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30. 1.3 What do you know about your audience now?
You may already have info from..
Through experience and insights
Your interactions with donors or volunteers
Any FAQs?
When do you get a “blank look”?
What are the toughest questions?
Surveys and Polls
Interviews
Email
Volunteer Meetings
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31. 1.4 How well do you know your audience?
Have you identified…
Charity-Related
I tell my friends this organization is …
My main problem with this organization is …
I say yes/no because/when …
I attend this charity event because …
I stop donating to this charity because …
I am frustrated/confused because ….
Not Charity-Related (key for social web)
I “hang out” at … (Facebook, Email, IM, etc.)
I trust …
I relate myself to ….
I see myself as …
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32. Part 1 : Assessment
Questions?
Part 2 : Social Web Presence
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33. Part 2 : Social Web Presence
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34. 2.0 Why Social Media Presence?
Assess where you are on the Social Web
…before building or improving your brand
What’s your “reach”
Get to really know your audience
Where are they?
What do they talk about?
Who do they talk with?
Who are they connected to?
How do they feel about your brand?
Lay a solid foundation for Part 3-4
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35. Our network is not that big yet
• You know more people than you thought…through
networks of networks of networks
• Ecosystem - how many people on your mailing list are
also on your Social Network?
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36. Your Connections
(and their connections)
Facebook
You
Facebook
Cousin
Johnny
Volunteer
Colleagues LinkedIn
School
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37. Part 2 - What you will achieve…
A clear picture of
Where you are on the Social Web, as a group and as individuals
Where your audience is
Where/who are the connections
What do people say about your brand
Immediate actions
Effectively build your networks for a stronger presence
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38. What if my audience is not on Social Media?
• Have you asked or are you guessing?
• E.g. Seniors are not tech savvy, they are not on social
networks. Or are they?
• Gen X, Y, Z …
• Who will be decision makers and donors soon?
• Who will be decision makers and donors in 10 years?
Note – it takes time to build a Social Media Presence (brand)
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39. 2.1 Where is your “reach”?
Part 1 : Your ecosystem
Are your staff, volunteers and donors, as individuals, on Social
Networks? Are they connected with each other?
Do you have a volunteer community? Have you extended your
offline meetings to online conversations?
Do people on Web 1.0/offline networks know about your Social
Media “homes”?
Is anyone sharing – blogs, photos, videos, etc. with friends..but
not with your group?
People who are interested in XYZ may also be interested in your
cause – do you know where they are? Are you connected to the
influencers?
and many more..
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40. We cannot approach total strangers!
It’s not about blasting out messages
Social Networks encourage meeting new friends
It is NOT about telling; it is about
building relationships
participating in conversations
contributing to the community
being genuine and helpful
TRUST, ENTHUSIASM, INVOLVEMENT, AMBASSADOR
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41. 2.2 Do people talk about you?
Search
Follow (Blog, Twitter)
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42. 2.3 What do people talk/feel about you?
Social Media Tracking & Monitoring Tools ($$)
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43. Part 2 : Social Web Presence
Questions?
Part 3 : Strategy and Plan
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45. 3.0 Why Strategy? Why Plan?
Assessment
Strategy
Plan
Execute
Maintain
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46. The danger of diving in
Assessment
Start and Stop Strategy
Fragmented messages
Costly operation Plan
Not responsive (backfire)
Lose connections
Lost trust Execute
Poor Brand Experience
Maintain
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47. Part 3: What you will achieve…
A clear picture of
objectives, long-term and short-term
Why, What, When, How, Who, How much
A sustainable roadmap
Avoid “diving into social media” disaster
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48. 3.1 Social Brand Strategy
Social Media ≠ Marketing
Social Media ≠ Campaign
Social Media ≠ Another way to do PR
Social Media Strategy ≠ one size fits all
Not all Social Networks are suitable for you
(don’t be pressured to be everywhere and nowhere)
Social Media = Long-term Relationship
Social Brand = Meaningful Experience
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49. Can I still do a campaign?
Yes, to bring awareness to a specific project…
….within the overall long-term strategy of building
relationships within your social communication
ecosystem
TRUST, ENTHUSIASM, INVOLVEMENT, AMBASSADOR
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51. 3.2 A few key things in your Strategy
Part 1 and Part 2: Do you have enough information?
Long term objectives
E.g. Create ambassadors
Short term objectives/projects
E.g. Bring awareness to the next event
Experience-centric
Ecosystem
Content
Budget, Resources, Time requirement
Training
“Social engagement” policy
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52. 3.3 Plan it! Social Presence is NOT free
Create content
E.g. blog
E.g. videos
Keep up conversations
On each platform
Hyper responsive
Operating the Ecosystem
Planning
Tracking and Monitoring
Use Project Management practice to control timeline,
resources and budget
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53. Part 3 : Strategy and Plan
Questions?
Part 4 : Social Brand
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55. Part 4 - What you will achieve…
Effectively build on Part 1-3
An understanding of Social Brand Experience in terms of
Visual
Brand Personality
Brand Stories/Content
Immediate action
Brush up your “visual” presence
Develop/improve your voice on Social Web
Share – give people something to talk about
Gather user generated content
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56. 4.1 Visual Identity on the Social Web
Logo
Consistent
Them variations
Different mediums (web, print, products, email)
Social Media
Avator (logo)
Organization Vs Individuals
Badge
Widget
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59. Badge
Facebook application
and group
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60. Merchandize
(emotional
purchase)
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61. Question: How can I include Breast Cancer in my company
donation plan?
Frustration #1 – Too many websites
Frustration #2 – Email response VERY slow (past my
planning period)
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62. Reminder…
A brand is
a collection of experiences and associations connected
with a service, a person or any other entity.
Website
Social
Print
network
Social
Email
EXPERIENCE sharing
Event Blog
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63. 4.2 Personality
Think:
Resume Vs The Real Person, Life
Think
Copywriting Vs Conversations
On Social Web, it is your “voice”, your interactive style,
your authenticity that defines your brand
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64. Biography
Series and Albums
Juno, Platinum, Gold awards
Top on charts …..etc.
HENNIE BEKKER
But who really is this guy?
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65. Content & Engagement Model
Website
Facebook Blog
MySpace EComm
YouTube
Order by
Phone
Vimeo
Music
Sites
Live
Concert
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66. This got the message out …
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69. What about a big organization?
How can there be a personality?
Part of brand development
An organization is made up of individuals
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70. 4.3 Group Vs Individual
POLL
Brands on Twitter:
Who do you want to tweet with?
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71. 2 Twitterers
Refresh Events
Business Week
57 Twitterers
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72. Logo Person Combined
Remember: it’s the relationship that counts
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73. 4.4 Brand story (Content)
Give something for people to talk about
Give something for ambassador to pass along
Encourage User Generated Content (UGC)
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74. Let people “pre-experience” the brand
Pictures
Videos
Blog
EXPERIENCE Discussions
Recommendations
News
Presentations
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75. Give something for people to talk about/share
What do you have?
Pictures
Videos
Presentations
Blog(s)
Websites, blogs , articles and news you like
Interesting tweets etc..
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76. Only 4 photos
Vs
Many photos
Facebook Website
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77. Uploading pictures and videos take a lot of time
Not necessary, if you leverage the Web 2.0 technology
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78. Facebook Applications Social Sharing Sites
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79. Website LinkedIn Twitter
BLOG
Website LinkedIn Slideshare
SLIDES
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81. Social Bookmarking
E.g. Digg, De.li.cious
You are what you like/share
E.g. news about the environment
Act as a knowledge centre
A social sharing/network destination
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83. User Generated Content (UGC)
Example: Amazon.com
Book titles + UGC (reviews)
Example: YouTube
UGC (videos)
Example: Mobile Jam Fest
Contest + Workshops + Events + UGC (youth creative work)
You need to…
Provide a place for them to share content
Nurture a sharing culture
Encourage volunteers, staff and donors share their experiences
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84. 20 Leaders - Art piece
1 min Intro - Aunction
“Is there any way we can use Twitter to get
people’s attention? We are on Twitter but not
totally active.”
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85. Live Twitter Interviews
Geoffrey Roche Founder & CCO Lowe Roche
Kevin McLaughlin President AutoShare
Tony Chapman CEO Capital C
Lee Lefever Founder CommonCraft
Frank Palmer CEO DDB Canada
Dave Stevens GM MySpace
Mia Wedgbury President High Road Communications
David Feldt SVP, GM Organic
Jacquelyn Corbett Cyr CEO Espresso
Goodwin Gibson President MacLaren MRM
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87. Recap
The Brand Experience Mindset
Part 1: Assessment
Part 2: Social Media Presence
Part 3: Strategy & Plan
Part 4: Brand
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88. Connect with me !
www.noesium.com
evelyn.so@noesium.com noesium
www.noesium.com/blog
@evelynso
www.linkedin.com/in/evelynso
Evelyn So / Noesium Consulting
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