3. A LITTLE
ABOUT ME
PASSIONATE IN ALL THINGS DIGITAL
AND HAVE DEEP APPRECIATION IN
GOOD USER EXPERIENCES.
• UX & Design Partner at BuUuk
• Adjunct Lecturer at DMIT, SP
• Small Group Leader
• Co-Founder of STYLELOGUE.IT
Rae, Howie and Joy
4. A LITTLE
ABOUT BUUUK
WE MAKE MOBILE APPS FOR ANY
SCREEN YOU CAN SWIPE.
• WeatherLah
• BuUuk - Restaurant & Bar Guide
• The Straits Times
BuUuk • and many more...
5. WHAT IS USER
EXPERIENCE?
Comprehends all aspects of digital products and services that users
experience directly - and perceive, learn, and use - including products’
form, behavior, and content, but also encompassing users’ broader
brand experience and the response that experience evokes in them. Key
factors contributing to the quality of users’ experience of products are
learnability, usability, usefulness, and aesthetic appeal.
Pabini Gabriel-Petit
7. WHAT IS A MEANINGFUL
EXPERIENCE TO YOU?
Share with the person next to you.
8. WHAT IS A MEANINGFUL
EXPERIENCE TO YOU?
oh no! feelings!
9. WHAT IS A MEANINGFUL
EXPERIENCE TO YOU?
i love what i can
do! it’s super
awesome!
oh no! feelings!
10. WHAT IS A MEANINGFUL
EXPERIENCE TO YOU?
i can do
everything i need.
cool!
oh no! feelings!
11. WHAT IS A MEANINGFUL
EXPERIENCE TO YOU?
it’s ok i guess.
sometimes i have
problems.
oh no! feelings!
12. WHAT IS A MEANINGFUL
EXPERIENCE TO YOU?
it makes me feel
stupid. i hate it
and you.
oh no! feelings!
13. IT IS NOT ENOUGH THAT WE BUILD
PRODUCTS THAT FUNCTION, THAT ARE
UNDERSTANDABLE AND USABLE - WE ALSO
NEED TO BUILD PRODUCTS THAT BRING JOY
AND EXCITEMENT, PLEASURE AND FUN, AND
YES, BEAUTY, TO PEOPLE’S LIVES.
Don Norman
24. GOOD
EXAMPLES
REDNOSEDAY.COM
Red Nose Day is a day like
no other when the whole
country gets together to do
something funny for money
and change countless lives
in the process.
25. UX SITES
‣ PUTTING PEOPLE FIRST HTTP://WWW.EXPERIENTIA.COM/BLOG/
‣ 52 WEEKS OF UX HTTP://52WEEKSOFUX.COM/
‣ EVERYDAY UX HTTP://WWW.EVERYDAYUX.COM/
‣ UX MYTHS HTTP://UXMYTHS.COM/
‣ JOHNNY HOLLAND HTTP://JOHNNYHOLLAND.ORG/
‣ LOGIC+EMOTION HTTP://DARMANO.TYPEPAD.COM/LOGIC_EMOTION/
‣ ADAPTIVE PATH HTTP://WWW.ADAPTIVEPATH.COM/IDEAS/
26. BONUS
HOW TOP BRANDS BUILD EFFECTIVE ONLINE COMMUNITIES - BY SIMON MAINWARING
CONCEPTUAL ASSUMPTIONS: An effective online 5. INFORMATIVE: The brand must serve as a resource for
community starts with the right thinking and that involves members looking to learn more about the goals of the
certain fundamental assumptions. community and those already involved.
1. BOTTOM UP: A brand must start from the premise that this 6. SELF-PROMOTION: The brand must provide tools that
is a bottom up organization that will live or die on the strength enable members to spread information about your community
of the dialogue it generates. What the community has to say is and its goals beyond the site across different social media.
important, what you have to say is secondary.
7. GOALS: The goal, and therefore the site, must be structured
2. SUSTAINABILITY: The site must be conceived in a way that in a way that allows for an expanded portfolio of goals that will
keeps the community active and growing after each initiative or keep the community engaged, growing, and migrating from
project. Too often even the best communities suffer fatal one goal to the next.
attrition once their primary goal is reached.
8. MEASUREMENT AND CELEBRATION: The brand must
3. CONVERSATION: Brands often seem incapable of not track, measure and reward success within the community.
talking about themselves. Rather, they must generate
discussion around topics that are meaningful to the community
they want to establish (whether it’s a gathering of CFO’s, stay-
at-home moms or activists of any kind). Only then can their
products be positioned as a relevant (and inoffensive)
contributions to the conversation.
4. OWNERSHIP: The site must be structured in a way that
allows members to feel ownership over the process as the
community experiences success, growth and innovation.
27. BONUS
CONTINUED
DESIGN FUNDAMENTALS: If you hope to create a site that
doesn’t just raise awareness but motivates behavior,
certain design fundamentals are essential:
1. OWNERSHIP and RESPONSIBILITY: The site must be
designed in a manner that gives members a sense that they
are acting for themselves and their community.
2. RECOGNITION and REWARDS STRUCTURE: There must
be ways in which members are rewarded within their
community to encourage further participation.
3. UNIFYING GOAL: In order to constantly reinforce a goal and
maintain community focus, the brand must regularly share the
emotional stories of those participating. That way the online
community is consistently humanized and the emotions that
motivate their efforts are reinforced.
28. TECHNOLOGICAL ADVANCES HAVE ALWAYS BEEN DRIVEN MORE BY
A MIND-SET OF 'I CAN' THAN 'I SHOULD'... TECHNOLOGISTS LOVE
TO CRAM MAXIMUM FUNCTIONALITY INTO THEIR PRODUCTS.
THAT'S 'I CAN' THINKING, WHICH IS DRIVEN BY PEER COMPETITION
AND MARKET FORCES... BUT THIS APPROACH IGNORES THE FAR
MORE IMPORTANT QUESTION OF HOW THE CONSUMER WILL
ACTUALLY USE THE DEVICE... FOCUS ON WHAT WE SHOULD BE
DOING, NOT JUST WHAT WE CAN.
Jon Maeda
