The document discusses the use of personas in experience design. It describes how Alan Cooper introduced personas in 1983 as a tool to understand users. It outlines the process for developing personas, including research, segmentation of user groups, defining characteristics for each persona, and presenting the final personas. The document notes personas should continue to be used and evaluated throughout the product development process to ensure they still represent the target users.
La customer experience è direttamente collegata all’esperienza della forza lavoro che - per impattare positivamente sulla customer experience - dovrebbe essere: coinvolta, produttiva ed empatia con il brand.
Madrid Expo RC+CC: Introduction to Nuance NinaSeb Reeve
Session at Madrid contact centre expo to introduce Nina from Nuance - the first virtual assistant who understands both who you are and what you want to give an effortless service experience!
With the pace of innovation today, ideas have become cheaper than ever. Everybody has them. Your big idea in a crowded market is worth nothing... until you figure out how to competitively differentiate your product and connect with a market that cares.
MaRS Advisor Peter Evans discusses marketing, focusing on the unique marketing challenges faced by early stage technology companies. It also provides you with proven and practical principles for visioning new products, breaking into a market and building a sustainable business venture.
In this session you learn:
• Why marketing effectiveness often matters as much today as pure product innovation
• How to identify key market trends and better connect with the real needs of potential customers
• How to use “value innovation” methods to competitively design a product as faster, cheaper and better
• Pragmatic ways to position your product and quickly build market acceptance
• How effective marketing must connect to focused business development and sales channel efforts
Whether you are just starting out or fine tuning your marketing strategy, learn how marketing plays a key role in your venture.
Part of the CIBC Presents Entrepreneurship 101 lecture series. Read more: http://www.marsdd.com/ent101
Boost Your Product Launch With Influence Marketing {eBook}Appinions
Did you know that only 20% of new product launches are successful? Why execute your product launch using mass marketing and advertising when you can leverage trust and credibility through influencers. Our eBook explains how and why influence marketing can be crucial for the success of your next product launch.
La customer experience è direttamente collegata all’esperienza della forza lavoro che - per impattare positivamente sulla customer experience - dovrebbe essere: coinvolta, produttiva ed empatia con il brand.
Madrid Expo RC+CC: Introduction to Nuance NinaSeb Reeve
Session at Madrid contact centre expo to introduce Nina from Nuance - the first virtual assistant who understands both who you are and what you want to give an effortless service experience!
With the pace of innovation today, ideas have become cheaper than ever. Everybody has them. Your big idea in a crowded market is worth nothing... until you figure out how to competitively differentiate your product and connect with a market that cares.
MaRS Advisor Peter Evans discusses marketing, focusing on the unique marketing challenges faced by early stage technology companies. It also provides you with proven and practical principles for visioning new products, breaking into a market and building a sustainable business venture.
In this session you learn:
• Why marketing effectiveness often matters as much today as pure product innovation
• How to identify key market trends and better connect with the real needs of potential customers
• How to use “value innovation” methods to competitively design a product as faster, cheaper and better
• Pragmatic ways to position your product and quickly build market acceptance
• How effective marketing must connect to focused business development and sales channel efforts
Whether you are just starting out or fine tuning your marketing strategy, learn how marketing plays a key role in your venture.
Part of the CIBC Presents Entrepreneurship 101 lecture series. Read more: http://www.marsdd.com/ent101
Boost Your Product Launch With Influence Marketing {eBook}Appinions
Did you know that only 20% of new product launches are successful? Why execute your product launch using mass marketing and advertising when you can leverage trust and credibility through influencers. Our eBook explains how and why influence marketing can be crucial for the success of your next product launch.
A project I worked on with fellow KMD students. It was an augmented reality concept that provided haptic feedback to runners so that they could run agains their "phantom self" or "celebrity phantoms"
User Experience Architecture For Discovery ApplicationsJoe Lamantia
"How can you harness the power and flexibility of Latitude to create useful, usable, and compelling discovery applications for enterprise discovery workers? This session goes beyond the technology to explore how you can apply fundamental principles of information design and visualization, analytics best practices and user interface design patterns to compose effective and compelling discovery applications that optimize user discovery, success, engagement, & adoption."
Cosa vuol dire User Experience? Che attività svolge uno User Experience Designer? Dove lavora e di quali progetti si occupa? Insieme agli studenti della NABA abbiamo cercato di rispondere a queste domande.
Google Firestarters Conference: An Emerging Agency OSMartin Bailie
An Emerging Agency OS
@martinbailie
what's broke?
-Our focus:
outcomes have become divorced from outputs
clients seek a profitable growth outcome, agencies seek rewards from a famous output
Clients like increased profit, agencies like making things
Consequently, clients don't always value the same things as agencies do
Replacing a client with a new one easily costs £100k or more. Our failure to align is eating into our profit and morale.
-Our business model:
Agencies have two masters but only get paid by one.
Agencies are addicted to short term client cash whereas consumers offer an additional revenue stream.
Spend will slowly flow away from agencies to cheaper crowd and outsourced services. All areas will be affected, from strategy modeling, to production, to optimisation to ideas.
As marketing, products, services and media merge, agencies, with new partners, will be able to service consumers as well as clients.
what's the need?
Client needs are simple: Clients need Ideas, Innovation and (real time) Intelligence to power sales.
Agency needs are to attract best talent and to increase revenue to pay for that talent and any (currently lacking) R&D
-Talent: Agencies are full of inventive and productive people but servicing clients full-time undermines motivation. If they are to be kept in agencies, agencies will need to find better ways to fulfil them.
-Revenue: Agencies have loads of ideas but make too few. We can divorce ourselves of client only revenue by exploiting our existing ideas and engaging new partners to fund and develop our ideas to successful launch and customer revenue.
what are the trends?
Two agency types are emerging - those that value outcomes, and those that value outputs:
1) Outcomes agencies will worship effectiveness and will be built around the client's business. They will become convergence consultants to deliver Ideas, Innovation and Intelligence (from any source) to grow client profit over time.
2) Output agencies will continue to generate big ideas, they will create fame for clients but will also develop new revenue streams for those ideas from direct to consumer products and services, thereby beating their addiction to short term client cash
All agencies need an AgencyOS – a data driven platform and structural/organising principle to deliver real time insight, development and optimisation.
The most successful agencies will deliver both ideas and effectiveness. But those will be rare as the increase of channels and approaches continues.
Implications
1. the agencies closest to the data will lead their agency partners. The most successful agencies will combine ideas and data talent in equal measure.
2. in client organisations, the older generations will cede control to younger managers investing ahead of the curve for the real time and digital future that’s unfolding. This will come too slowly for some. Those that don't answer customer’s immediate needs will quickly lose customers.
Better predicting the success of your taste innovations and product optimizations by combining objective product profiling and consumer liking. Innovative research techniques, expert panels, consumer panels, preference mapping, consumer liking, objective measurements, Alpro case.
Bryan Peña
VP, Contingent Workforce Strategies and Research Staffing Industry Analysts
During this session we will be reviewing what strategies and techniques you can use to maximize program success and ensure long term hiring manager satisfaction. In addition to savings strategies and performance ratios we will provide some up to the moment insight from our latest research initiatives.
Business presentation tx.20121128042847Armand Perez
When there is something I like, when something is good for me and I have success with it, I recommend it and share it, because it may be the opportunity for your life. This business is big and going to be HUGE.
Few months ago I had the opportunity to meet Ray Montie one of co-founders of Ambit Energy, together with Jere Thompson Jr. (his grandfather Joe Thompson started the iconic 7-Eleven chain in 1927) & Chris Chambless.
Ray asked me to join his team a month ago and now I am ready to make my own team. I am looking for partners for my team with business's mind, passion and vision.
You don't need to have experience, Ambit Energy have all the tools & training you need for success. Ambit Energy is in CALIFORNIA, CONNECTICUT, DISTRICT OF COLUMBIA, ILLINOIS, MARYLAND, MASSACHUSETTS, NEW JERSEY, NEW YORK, PENNSYLVANIA TEXAS and very soon in OTHERS STATES.
This is not about selling a product, its about service, about helping other people save money at the same time you can make money. Its about earning reward points for traveling. I know you can be the right partner in this new challenge.
You don't need to join Ambit to learn about it. You don't need to be a consultant to be save money on your electrical and gas monthly bill and earn reward traveling points. If you want to make money you can become a consultant.
For more information call me today (203) 893 - 8249
Thank you
Ambit is positioned to capitalize on the deregulation of electricity and natural gas. This will be the largest redistribution of wealth that we will see in our lifetime. You can build your business part-time and continue doing what you are doing!
Ambit pays a residual (month after month) income for what you start! It can be as big as you like, once created you will continue to get paid monthly for what you started.
http://Ambitviewing.com
A project I worked on with fellow KMD students. It was an augmented reality concept that provided haptic feedback to runners so that they could run agains their "phantom self" or "celebrity phantoms"
User Experience Architecture For Discovery ApplicationsJoe Lamantia
"How can you harness the power and flexibility of Latitude to create useful, usable, and compelling discovery applications for enterprise discovery workers? This session goes beyond the technology to explore how you can apply fundamental principles of information design and visualization, analytics best practices and user interface design patterns to compose effective and compelling discovery applications that optimize user discovery, success, engagement, & adoption."
Cosa vuol dire User Experience? Che attività svolge uno User Experience Designer? Dove lavora e di quali progetti si occupa? Insieme agli studenti della NABA abbiamo cercato di rispondere a queste domande.
Google Firestarters Conference: An Emerging Agency OSMartin Bailie
An Emerging Agency OS
@martinbailie
what's broke?
-Our focus:
outcomes have become divorced from outputs
clients seek a profitable growth outcome, agencies seek rewards from a famous output
Clients like increased profit, agencies like making things
Consequently, clients don't always value the same things as agencies do
Replacing a client with a new one easily costs £100k or more. Our failure to align is eating into our profit and morale.
-Our business model:
Agencies have two masters but only get paid by one.
Agencies are addicted to short term client cash whereas consumers offer an additional revenue stream.
Spend will slowly flow away from agencies to cheaper crowd and outsourced services. All areas will be affected, from strategy modeling, to production, to optimisation to ideas.
As marketing, products, services and media merge, agencies, with new partners, will be able to service consumers as well as clients.
what's the need?
Client needs are simple: Clients need Ideas, Innovation and (real time) Intelligence to power sales.
Agency needs are to attract best talent and to increase revenue to pay for that talent and any (currently lacking) R&D
-Talent: Agencies are full of inventive and productive people but servicing clients full-time undermines motivation. If they are to be kept in agencies, agencies will need to find better ways to fulfil them.
-Revenue: Agencies have loads of ideas but make too few. We can divorce ourselves of client only revenue by exploiting our existing ideas and engaging new partners to fund and develop our ideas to successful launch and customer revenue.
what are the trends?
Two agency types are emerging - those that value outcomes, and those that value outputs:
1) Outcomes agencies will worship effectiveness and will be built around the client's business. They will become convergence consultants to deliver Ideas, Innovation and Intelligence (from any source) to grow client profit over time.
2) Output agencies will continue to generate big ideas, they will create fame for clients but will also develop new revenue streams for those ideas from direct to consumer products and services, thereby beating their addiction to short term client cash
All agencies need an AgencyOS – a data driven platform and structural/organising principle to deliver real time insight, development and optimisation.
The most successful agencies will deliver both ideas and effectiveness. But those will be rare as the increase of channels and approaches continues.
Implications
1. the agencies closest to the data will lead their agency partners. The most successful agencies will combine ideas and data talent in equal measure.
2. in client organisations, the older generations will cede control to younger managers investing ahead of the curve for the real time and digital future that’s unfolding. This will come too slowly for some. Those that don't answer customer’s immediate needs will quickly lose customers.
Better predicting the success of your taste innovations and product optimizations by combining objective product profiling and consumer liking. Innovative research techniques, expert panels, consumer panels, preference mapping, consumer liking, objective measurements, Alpro case.
Bryan Peña
VP, Contingent Workforce Strategies and Research Staffing Industry Analysts
During this session we will be reviewing what strategies and techniques you can use to maximize program success and ensure long term hiring manager satisfaction. In addition to savings strategies and performance ratios we will provide some up to the moment insight from our latest research initiatives.
Business presentation tx.20121128042847Armand Perez
When there is something I like, when something is good for me and I have success with it, I recommend it and share it, because it may be the opportunity for your life. This business is big and going to be HUGE.
Few months ago I had the opportunity to meet Ray Montie one of co-founders of Ambit Energy, together with Jere Thompson Jr. (his grandfather Joe Thompson started the iconic 7-Eleven chain in 1927) & Chris Chambless.
Ray asked me to join his team a month ago and now I am ready to make my own team. I am looking for partners for my team with business's mind, passion and vision.
You don't need to have experience, Ambit Energy have all the tools & training you need for success. Ambit Energy is in CALIFORNIA, CONNECTICUT, DISTRICT OF COLUMBIA, ILLINOIS, MARYLAND, MASSACHUSETTS, NEW JERSEY, NEW YORK, PENNSYLVANIA TEXAS and very soon in OTHERS STATES.
This is not about selling a product, its about service, about helping other people save money at the same time you can make money. Its about earning reward points for traveling. I know you can be the right partner in this new challenge.
You don't need to join Ambit to learn about it. You don't need to be a consultant to be save money on your electrical and gas monthly bill and earn reward traveling points. If you want to make money you can become a consultant.
For more information call me today (203) 893 - 8249
Thank you
Ambit is positioned to capitalize on the deregulation of electricity and natural gas. This will be the largest redistribution of wealth that we will see in our lifetime. You can build your business part-time and continue doing what you are doing!
Ambit pays a residual (month after month) income for what you start! It can be as big as you like, once created you will continue to get paid monthly for what you started.
http://Ambitviewing.com
The jinni and the city - Stefan Klocek & Chris NoesselUXconference
We are on the verge of the next era in Human-Computer Interaction: Agentive technologies accessed through “Natural” interactions. In this talk by Cooper Directors Christopher Noessel and Stefan Klocek, we will discuss the nature of these technologies, the challenges that they will pose for interaction designers and urban planners, the best metaphors for thinking about these technologies, and share three scenarios illustrating what it might be like to interact with Jinn technology in the context of the city.
Interactive technologies for children - Garzotto ValorianiUXconference
Le nuove frontiere dell'interactive technology per i bambini. L'intervento di Franca Garzotto e Matteo Valoriani alla quarta edizionie di UXconference.
La presentazione del progetto my Home Web a UXconference 2012. MyHome Web è il progetto di BTicino per controllare la propria casa da remoto attraverso una interfaccia web appositamente disegnata che propone tutte le funzioni dell’automazione domestica in modo semplice.
Roberto Falcone - Geolocalizzazione e realtà aumentata nei luoghi della memoriaUXconference
Lo speech di Roberto Falcone sull'applicazione di un modello interattivo digitale ad uno scenario (extra)urbano tradizionalmente estraneo alla tecnologia: quello del cimitero, contenitore di arte, storia e cultura sociale di ineguagliabile valenza: città nella città, che presenta particolari caratteristiche e problematiche di fruizione.
18. INTERVISTE
USER OSSERVAZIONE
PARTECIPANTE
TEST
SEGM ENTA ZIONE
SEGMENTAZIONE QUALITATIVA
FONTE: 2007 MUDLER THE USER IS ALWAYS RIGHT
19. INTERVISTE USER OSSERVAZIONE
PARTECIPANTE
TEST
SEGM ENTA ZIONE
DATI
TRAFFICO SURVEY
SEGMENTAZIONE QUALI-QUANTITATIVA USER IS ALWAYS RIGHT
: 2007 M THE
FONTE UDLER
20. INTERVISTE USER OSSERVAZIONE
PARTECIPANTE
TEST
DATI
TRAFFICO SURVEY
SEGM ENTA ZIONE
SEGMENTAZIONE QUANTITATIVAM
: 2007
FONTE UDLER THE USER IS ALWAYS RIGHT
42. COME
CALCOLARE IL ROI
DELLE PERSONAS
IN UN PROGETTO?
OBIETTIVO DI BISOGNO DELLA SOLUZIONE DI METRICA
BUSINESS PERSONAS DESIGN
AUMENTARE LE COMPRO SOLO INSERIMENTO DEI PERCENTUALE DI
VENDITE DEL 15% DOPO AVER PREZZI DEI AUMENTO DELLE
CONFRONTATO I COMPETITOR A VENDITE DOPO
PREZZI CON ALTRI FIANCO DI OGNI L’INTRODUZIONE
NEGOZI PRODOTTO DELLA SOLUZIONE
DI DESIGN
43. FRANK LONG
2009
THE EFFECTIVENESS
OF USING PERSONAS
IN PRODUCT DESIGN
45. 2010 2007 2009
PRUITT MULDER LONG
ADLIN THE USER
IS ALWAYS
ESSENTIAL PERSONA RIGHT REAL OR IMAGINARY; THE
EFFECTIVENESS OF USING
LIFECYCLE PERSONAS IN PRODUCT DESIGN
MORGAN KAUFMAN CALIFORNIA: NEW RIDERS
2006 2003 1999
PRUITT COOPER
COOPER
ADLIN REINAMM THE INMATES
ARE
RUNNING THE
THE ESSENTIALS OF INTERACTION ASYLUM
THE PERSONA LIFECYCLE DESIGN
SAMS PUBLISHING
MORGAN KAUFMAN WILEY