Downloaded 367 times
Uploaded byErin Casali
Social Interaction Design (Lesson)
How to confront with social dynamics? How to manage them? How to design applications that uses them? Here's a bird's-view answer. ;) This is a lesson for the Social Media Lab course at IULM, Milano (2009-11-13). The authors of the part about Motivational Design (MoDe) are G. Giacoma & D. Casali.
Social Interaction Design (Lesson)
- 1. Social Interaction Design Davide‘Folletto’ Casali intenseminimalism.com
- 2.
- 3.
- 4.
- 5.
- 6.
- 7.
- 8.
- 9.
- 10.
- 11. team 2 working together iscritical
- 12.
- 13. fail fast 3 try earlyand, if it doesn’t work, fail fast http://www.paulgraham.com/articles.html @
- 14.
- 15. criticism 4 it’s good: acceptit and build upon it
- 16.
- 17. vertical vs horizontal 5 differentkinds of intelligence exist http://en.wikipedia.org/wiki/Emotional_intelligence @
- 18. “ - Confucio Our greatestglory is not in never falling, but in raising every time we fall.
- 19. determination 1 2 34 5 team fail fast criticism v | h
- 20.
- 21. Designed to isolateoneself, used to connect people. The walkman
- 22.
- 23. 1 2 4 3 Functional Needs Relational Motivations SocialUsability Circadian Activity Flow
- 24.
- 25. Functional Needs Need Action / Solution Satisfaction Youhave to go back to real needs and solve them 1
- 26.
- 27. FUNCTIONAL NEEDS Word but... textsolves the need of sharing knowledge!
- 28.
- 29. 2 Relational Motivations competitionexcellence curiosity affection
- 30. Social Usability 3 Interpersonal Relations Howeasy is it to find other people and connect to them? How easy is it to keep those connections alive? Identity How rich is one’s personal identity expression? How much are interests and passions expressed? Communication How fast can a message reach the other person? How easy is it to handle conversations (1-to-1, 1-to-some, 1-to-many)? Group Emergence How easy is to create groups? How active are groups once estabilished?
- 31. INT. RELATIONS activities friend’s faves FriendFeed Manyways to discover. channels
- 32.
- 33.
- 34.
- 35. GROUP EMERGENCE discussions Google Wave Groupsat its foundation. new discussions
- 36. Circadian Activity Flow 4 It’sthe sequence of small and big actions made during the span of a day, prioritized through competing individual value hierarchies. Priority Easiness Proximity Efficacy The four most relevant factors determining the Flow:
- 37. Circadian Activity Flow 4 24HOURS Task 1 Task 2 Task 3 Task 4 Task 6 Task 7
- 38. Circadian Activity Flow 4 24HOURS Task 1 Task 2 Task 3 Task 4 Task 6 Task 7 Insertion
- 39. “ - Albert Einstein Itis a miracle that curiosity survives formal education.
- 40. try, then godeeper
- 41. how many levelsyou need to play in order to say that you know how World of Warcraft works? 1. Level 30 2. Level 50 3. Level 80
- 42. hint: it’s morethan just levels
- 43.
- 44.
- 45.
- 46.
- 47. how many followersyou need in order to say that you know how Twitter works? 1. 20 followers 2. 100 followers 3. 1.000 followers 4. 20.000 followers
- 48. you may haveguessed it...
- 49. ...it’s not amatter of numbers!
- 50.
- 51. “ - Oscar Wilde Menin general judge more from appearances than from reality. All men have eyes, but few have the gift of penetration.
- 52.
- 53.
- 54.
- 55. The process isimportant.
- 56. We refer toour overall approach as "design thinking": a means of problem solving that uses design methodologies to tap into a deep reservoir of opportunity. These methods include observation, prototyping, building, and storytelling, and can be applied by a wide range of people to a breadth of organizational challenges.
- 57. Know Do Think ...some practices •Benchmarks • Analysis • Best Practices • Cutting Edge Solutions • User tests • Polls • Focus groups • ... • Brainstorms • Select solutions • Scenarios • Personas • Wireframes • Paper prototypes • Prototypes • Visual design • ... • Develop • Pair programming • Automated tests • Refactoring • Releases • Fixes • ...
- 58.
- 59.
- 60. Release fast Get feedbackfast Iterate fast
- 61. The best companiesdo it.
- 62. Google continuous user testingwith labs, a/b, betas, etc. http://news.cnet.com/8301-10784_3-9954972-7.html @
- 63. BJ Fogg many crummytrials beat deep thinking http://www.slideshare.net/bjfogg/10-million-in-10-weeks-what-stanford-learned-building-facebook-apps @
- 64. Apple seems doing it...inside: 10 to 3 to 1 http://www.businessweek.com/the_thread/techbeat/archives/2008/03/apples_design_p.html @ “Apple designers come up with 10 entirely different mock ups of any new feature. Not, Lopp said, "seven in order to make three look good", which seems to be a fairly standard practice elsewhere. They'll take ten, and give themselves room to design without restriction. Later they whittle that number to three, spend more months on those three and then finally end up with one strong decision.”
- 65. “ - Donald Norman Beautyand brains, pleasure and usability go hand-in-hand in good design.
- 66.
- 67. “ - Bruno Munari Complicareè facile, semplificare è difficile. Per complicare basta aggiungere, tutti sono capaci di complicare. Pochi sono capaci di semplificare.
- 68. Davide ‘Folletto‘ Casali intenseminimalism.com @folletto folletto@gmail.com SocialMediaLab Milano,13 novembre 2009 socialmedialab.net