The document discusses problems with user experience and outlines a typical process of launching a new mobile TV application. It notes that the information presented represents personal opinions and not those of any company. It also includes contact information for "Alessandro Galetto" and photo credits for various slides.

1. What’s the problem with User
Experience?

2. I think you (already) know the answer.

3. Who am I?
Well, actually, was!

5. This document represents personal
opinions on the subject, and it is not
recommended or endorsed by the
Company I worked for.
This is not a representation of past,
present, or future strategy of my past
Company.
All the information and data in this
document are in the public domain.

6. Ok, back on track. What’s the problem
then?

12. So, what happens, usually?

13. Hey, Alessandro. I would
like to launch a new
mobile TV application.

18. How did it go?

20. Recipe for the perfect cake!

27. Contacts
“Alessandro Galetto”

29. Photo Credits
Slide 7 - http://www.flickr.com/photos/christopher-gozy
Slide 8 - http://www.flickr.com/photos/ostp
Slide 9 - http://www.flickr.com/photos/mmewuji
Slide 11 - http://www.flickr.com/photos/joschmaltz
Slide 14 - http://www.flickr.com/photos/pyxopotamus
Slide 22 - http://www.flickr.com/photos/spunter
Slide 23 - http://www.flickr.com/photos/chrism70
Slide 24 - http://www.flickr.com/photos/eszter
Slide 25 - http://www.flickr.com/photos/my_new_wintercoat
Slide 26 - http://www.flickr.com/photos/starfireduluth