VILLE VIVANTE
How can we bring mobile data to life?




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01

THE
VISION


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INTERACTIVE
 THINGS
 User Experience & Data Visualization Studio




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Data Base
Anonymized mobile data provided by Swisscom




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Data Base
Anonymized mobile data provided by Swisscom




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Data Base
Represented in an artistic way




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Data Base
Represented in an artistic way




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02

THE
PROCESS


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The Process
Simplified in 3 Steps




                                  Understand the Data


                                  Find Personal Stories


                                   Make it Attractive



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Data Analysis
To understand the data, we use whatever tool is necessary




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Data Analysis
To understand the data, we use whatever tool is necessary




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Data Analysis
To understand the data, we use whatever tool is necessary




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Data Analysis
To understand the data, we use whatever tool is necessary




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Data Analysis
To understand the data, we use whatever tool is necessary




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Provided Data
Anonymous Mobile-Usage Data of One Week




                                       Cell
                                     Position




                                  Hand Overs per
                                       Day
                                    ~200’000

                                    Calls per
                                      Day
                                    ~2’000’0
                                       00




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Storytelling
Transform the Data in Stories
Visual DNA
How does the Visualization look like
Visualization Patterns
Convey growth, interaction, dynamics, ebb and flow.




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Scale of Abstraction
-




          Abstract                Specific



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Scale of Abstraction
-




          Abstract                Specific



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Timeline
      -

                                                                  13:50            21:30                22:10

MON


                 MON           TUE        WED                  THU         FRI               SAT                        SUN



TUE


                                                                                   22:10



                 MONDAY       TUESDAY   WEDNESDAY             THURSDAY    FRIDAY           SATURDAY                     SUNDAY
WED

       21:33




THU                                                 22:10


                 MONDAY       TUESDAY   WEDNESDAY             THURSDAY    FRIDAY           SATURDAY                     SUNDAY




FRI




                                                                                                        N         MO
                                                                                                      SU            N
SAT




                                                                                                                           TUE
                     MONDAY                                 MONDAY




                                                                                           SAT
                     22:10                                  22:10                                       22:10




                                                                                                                         WE
SUN




                                                                                               I
                                                                                             FR




                                                                                                                           D
                                                                                                            THU
03

THE
OUTCOME


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Design Strategy
Our two Principles




                    Get attention through emotions


              Provide insights through stoytelling




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Communication Principles
Get attention through emotions and provide insights


                           Projection   Posters




                             Abstract   Specific



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More Information
-




                    villevivante.ch   datavisualization.ch



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Many thanks!
Don’t hesitate to get in touch




Email
 
 hello@interactivethings.com
Web
 
 http://interactivethings.com
Twitter
 @ixt




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Christoph Schmid - Visualizing urban flows with mobile data