India has experienced rapid economic growth over the last decade of around 7-8% per year. However, this has also led to a rising burden of non-communicable diseases (NCDs) such as heart disease, cancer and diabetes. NCDs now account for over 60% of deaths in India and place a major strain on the health system. Rising rates of risk factors like smoking, unhealthy diets and physical inactivity have contributed to the growing NCD problem. Additionally, India faces a "double burden" of both communicable and non-communicable diseases co-existing as the country undergoes an epidemiological transition.