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Soap magazine analysis

Types of Soap Magazine:
• ‘Trashy’ soap magazines.
• ‘Classy’ soap magazines.
‘Classy’ Magazine
                                                          Colour Scheme       Banner/Strip(Top)
                                                          •Recognisable to    •Upper –case text
    Website Reference                                     audience.           •‘Freeview’ shows that the publisher understands the
    •Placed directly above masthead
                                                          •Part of brand.     audience.
    •Gives reader alternate brand access.
                                                                              •Offers audience exclusive information.
    •Promotes magazine.
                                                                              •‘Best for Freeview & Iplayer’ Caters for audiences’
                                                                              changing habits.

        Masthead                                                               Date
        •Familiar to reader.                                                   •Tells the audience they are reading the
        •Encourages Brand Loyalty.                                             correct issue.
        •Visible from afar
        •Trusted & recognised brand.
        •Extends beyond border image.

                                                                              Image of Star
                                                                              •Eye contact with reader. (Direct address).
    Features                                                                  •Appeals to specific audience.
    •     Extra content for audience.                                         •Linked to Main Feature.
    •     Clearly visible.
    •     Similar to main feature.


                                                                             Caption
                                                                             •Gives audience alternative feature.
                                                                             •Associates with other features.




Main Feature
•Linked to star image.
•Instantly engages audience interest.
•‘Eye catching’.
•Large enough to see from afar.
•Correct case (Not all in Capitals).                                          Barcode & Price
                                                                              •Tells audience the price of the
                                                                              magazine.
                                            Star Opinion
                                            •Engages audience’s interest &
                                            curiosity.
‘Classy’ Magazine                                                                               Banner/Strip(Top)
                                                                                                •Upper –case text
                                                                                                •‘SKY & VIRGIN’ shows that the publisher understands
                                                                                                the audience.
                                            Date                                                •Offers audience exclusive information.
                                            •Tells the audience they are reading the            •‘Best for SKY & VIRGIN’ Caters for audience’s changing
      Masthead                              correct issue.                                      habits.
      •Familiar to reader.
      •Encourages Brand Loyalty.
      •Visible from afar                                                                                   Button
      •Trusted & recognised brand.                                                                         •Engages audience interest.
      •Extends beyond border image.                                                                        •Offers exclusive content.
                                                                                                           •Usually situated in page corner.
  Images of Soap stars
  •Engages audience interest.
  •Facial expression suggests
  intention.                                                                                                 Website Reference
  •Represents the show itself.                                                                               •Gives reader alternate brand access.
  •Recognisable to audience.                                                                                 •Promotes magazine.
  •All stars are from the same T.V
  show.
  •All giving Direct Address.
                                                                                                           ‘PLUS’
                                                                                                           •Makes audience feel as though they
                                                                                                           have been catered for, pleases them.
  Features
  •    Extra content for audience.
  •    Clearly visible.
                                                                                                           Star name
                                                                                                           •Attracts certain readers.
  •    Similar to main feature.

                                                                                                           Barcode & Price
                                                                                                           •Tells audience the price of the
  ‘NEW’                                                                                                    magazine.
  •Makes content appear more
  exclusive.
                                                                                                           Main Feature
                                                                                                           •Linked to star image.
 Organised Colour Scheme                                                                                   •Instantly engages audience interest.
                                                                                                           •‘Eye catching’.
                                                                                                           •Large enough to see from afar.
                                                                                                           •Correct case (Not all in Capitals).

                    Questions                                                          Programme promotion
                    •Forces audience into suspense and anticipation.
                                                                                       •With image and clever play on words.
                    •Doesn’t reveal too much of the feature.
‘Classy’ Magazine

  ‘Classy’ Soap magazines tend to have a much more
  professional layout than that of a ‘Trashy’ soap
  magazine. The front page is well-organized and easy to
  navigate for the reader. The main image is also taken
  by the magazine photographers. This type of Soap
  magazine appeals to a higher class audience who are
  interested in the storyline of a Soap opposed to the
  scandalous affairs which take place within Soaps.
  These magazines are usually issued weekly
‘Trashy Magazine’                                                            Sub Heading
   Button                                                                    •Summarises feature.
                                                                             •Simplifies things for
   •Engages audience interest.
   •Offers exclusive content.             Price                              reader.
   •Usually situated in page corner.      •Tells audience the price of the
                                          magazine.



  Confused Colour Scheme                                                                               Soap names
                                                                                                       •Makes content easily accessible
  •Eye catching.
                                                                                                       for audience.
  •Represents the magazine as ‘trashy’,
  •Brand reinforcement.
  •Vibrant.
                                                                                                       Self promotion
                                                                                                       •Makes magazine appear superior.
                                                                                                       •Visible amongst clutter.
  Masthead
  •Bright Colour (Eye catching).
  •Large enough to be seen from afar.
  •Quite basic.
  •Easily recognisable to audience.
  •Blank background (makes masthead                                                                   Multiple main features
  stand out).                                                                                         •Displays a large amount of content
                                                                                                      •Suggests ‘Value for money’.
                                                                                                      •Appeals to a wider audience.
                                                                                                      •Related to separate Soaps.

    Images of Soap stars
    •Engages audience interest.
    •Facial expression suggests
    intention.
    •Represents the Soaps themselves.
    •Recognisable to audience.




Use of punctuation
•.Directly asks audience questions,
making them wish to discover the
answer.                                                                                                Barcode
•Exclamation marks emphasise
scandal.
‘Trashy Magazine’                            Price
                                             •Easily affordable for working class readers.
                                             •Suggests great value for money.
                                             •Easily visible in two separate areas.




 Masthead
 •Unusual style makes Masthead
 recognisable.
 •Overlapped by Soap star.


     Website Reference
     •Placed directly below masthead
     •Gives reader alternate brand access.
                                                Scandalous Feature(S)
                                                •Engages audience interest.
     •Promotes magazine.
                                                •Easily visible in the middle of the page.
                                                •More than one on front cover.
                                                •Specific to audience interest
                                                •Realistic problems that the reader can
                                                likely relate to.



                                                 Main Feature
                                                 •Linked to star image.
                                                 •Instantly engages audience interest.
                                                 •‘Vibrant colours (Eye catching).
                                                 •Large enough to see from afar.
                                                 •All upper-case.
‘Trashy Magazine’

  ‘Trashy’ Soap magazines tend to appear much more
  cluttered than ‘Classy’ soap magazines. This effectively
  displays a ‘Value for money’ effect on the magazine’s
  audience. There is no solid colour scheme for these
  types of magazine, colours used are usually vibrant
  and eye-catching. The images on the front page are
  usually stills taken from actual footage of a Soap. The
  audience of this type of magazine are working class
  and are highly interested in the scandalous stories of
  Soaps.

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Soap Magazine Annotations

  • 1. Soap magazine analysis Types of Soap Magazine: • ‘Trashy’ soap magazines. • ‘Classy’ soap magazines.
  • 2. ‘Classy’ Magazine Colour Scheme Banner/Strip(Top) •Recognisable to •Upper –case text Website Reference audience. •‘Freeview’ shows that the publisher understands the •Placed directly above masthead •Part of brand. audience. •Gives reader alternate brand access. •Offers audience exclusive information. •Promotes magazine. •‘Best for Freeview & Iplayer’ Caters for audiences’ changing habits. Masthead Date •Familiar to reader. •Tells the audience they are reading the •Encourages Brand Loyalty. correct issue. •Visible from afar •Trusted & recognised brand. •Extends beyond border image. Image of Star •Eye contact with reader. (Direct address). Features •Appeals to specific audience. • Extra content for audience. •Linked to Main Feature. • Clearly visible. • Similar to main feature. Caption •Gives audience alternative feature. •Associates with other features. Main Feature •Linked to star image. •Instantly engages audience interest. •‘Eye catching’. •Large enough to see from afar. •Correct case (Not all in Capitals). Barcode & Price •Tells audience the price of the magazine. Star Opinion •Engages audience’s interest & curiosity.
  • 3. ‘Classy’ Magazine Banner/Strip(Top) •Upper –case text •‘SKY & VIRGIN’ shows that the publisher understands the audience. Date •Offers audience exclusive information. •Tells the audience they are reading the •‘Best for SKY & VIRGIN’ Caters for audience’s changing Masthead correct issue. habits. •Familiar to reader. •Encourages Brand Loyalty. •Visible from afar Button •Trusted & recognised brand. •Engages audience interest. •Extends beyond border image. •Offers exclusive content. •Usually situated in page corner. Images of Soap stars •Engages audience interest. •Facial expression suggests intention. Website Reference •Represents the show itself. •Gives reader alternate brand access. •Recognisable to audience. •Promotes magazine. •All stars are from the same T.V show. •All giving Direct Address. ‘PLUS’ •Makes audience feel as though they have been catered for, pleases them. Features • Extra content for audience. • Clearly visible. Star name •Attracts certain readers. • Similar to main feature. Barcode & Price •Tells audience the price of the ‘NEW’ magazine. •Makes content appear more exclusive. Main Feature •Linked to star image. Organised Colour Scheme •Instantly engages audience interest. •‘Eye catching’. •Large enough to see from afar. •Correct case (Not all in Capitals). Questions Programme promotion •Forces audience into suspense and anticipation. •With image and clever play on words. •Doesn’t reveal too much of the feature.
  • 4. ‘Classy’ Magazine  ‘Classy’ Soap magazines tend to have a much more professional layout than that of a ‘Trashy’ soap magazine. The front page is well-organized and easy to navigate for the reader. The main image is also taken by the magazine photographers. This type of Soap magazine appeals to a higher class audience who are interested in the storyline of a Soap opposed to the scandalous affairs which take place within Soaps. These magazines are usually issued weekly
  • 5. ‘Trashy Magazine’ Sub Heading Button •Summarises feature. •Simplifies things for •Engages audience interest. •Offers exclusive content. Price reader. •Usually situated in page corner. •Tells audience the price of the magazine. Confused Colour Scheme Soap names •Makes content easily accessible •Eye catching. for audience. •Represents the magazine as ‘trashy’, •Brand reinforcement. •Vibrant. Self promotion •Makes magazine appear superior. •Visible amongst clutter. Masthead •Bright Colour (Eye catching). •Large enough to be seen from afar. •Quite basic. •Easily recognisable to audience. •Blank background (makes masthead Multiple main features stand out). •Displays a large amount of content •Suggests ‘Value for money’. •Appeals to a wider audience. •Related to separate Soaps. Images of Soap stars •Engages audience interest. •Facial expression suggests intention. •Represents the Soaps themselves. •Recognisable to audience. Use of punctuation •.Directly asks audience questions, making them wish to discover the answer. Barcode •Exclamation marks emphasise scandal.
  • 6. ‘Trashy Magazine’ Price •Easily affordable for working class readers. •Suggests great value for money. •Easily visible in two separate areas. Masthead •Unusual style makes Masthead recognisable. •Overlapped by Soap star. Website Reference •Placed directly below masthead •Gives reader alternate brand access. Scandalous Feature(S) •Engages audience interest. •Promotes magazine. •Easily visible in the middle of the page. •More than one on front cover. •Specific to audience interest •Realistic problems that the reader can likely relate to. Main Feature •Linked to star image. •Instantly engages audience interest. •‘Vibrant colours (Eye catching). •Large enough to see from afar. •All upper-case.
  • 7. ‘Trashy Magazine’  ‘Trashy’ Soap magazines tend to appear much more cluttered than ‘Classy’ soap magazines. This effectively displays a ‘Value for money’ effect on the magazine’s audience. There is no solid colour scheme for these types of magazine, colours used are usually vibrant and eye-catching. The images on the front page are usually stills taken from actual footage of a Soap. The audience of this type of magazine are working class and are highly interested in the scandalous stories of Soaps.