The magazine uses a bright color scheme and prominent masthead to attract older, loyal viewers interested in weekly television programs. It encourages brand loyalty through its website listed in the masthead and provides value with multiple television program features and images. The largest headline teases a mystery to engage readers in learning more about the main story.

1. Strap at top caters for change in audience habits. “FREEVIEW”
Oldest brand in red draws the eye of older, loyal audience. Dates info is valid
on the market. for. This magazine
is published
weekly.
Website nestled
in masthead gives
audience another Masthead extends
way to access the beyond image and
brand. This has a shadow behind
encourages brand it, so it stands out
loyalty. from the page.
Simple, restrained Produced by the BBC.
colour scheme
creates a high Three features arranged
quality product. down side of the page in
Red draws the negative space next to
readers eye as it star.
stands out from
the white.
Headings in bold, sub-
headings same font, black
All text except strap in Caption anchored on star’s lapel.
lower-case- Name of programme, day and
gramatically correct. channel. Gives audience easy
More mature mode of access.
address.

2. Star’s eyes is in the centre of
the page, breaking the rule of
thirds, and part of his face is
obscured.
The star is famous enough to
attract audiences even when
he is hidden from view.
Main feature: “Doctor Who” is largest
text on page, anchoring the star.
“Is there life after...” creates a story
for the audience to follow.
Barcode, price, region.
Region is given because
times and programmes
change.
Trusted by a wide audience.

3. Wide banner at
top catches Punctuation creates
audiences eye on rhetorical questions
news stand as it is and excitement?!
different to other
soap magazines.
Wide banner “2
weeks revealed” Screenshots of
implies value for scenes from the TV
money. show itself.
SIX images gives
reader value for
money. ‘Organised chaos’ by
using boxes and then
EIGHT colours make manipulating
this publication features and images
bright, cheap and so they extend
cheerful. beyond the edge.
ALL CANTED
text is tilted in
the same Ripped paper makes this
direction and to look like it was constructed
the same in a rush-this news is fresh.
degree. Nothing
is random.

4. “Soap fortnightly”
keeps reminding the Main part in
audience that this subheadings are in a
magazine is valid for red background.
2 weeks, which is Draws audiences
showing value for attention to the
money. most important part
of sentence e.g.
KILLS.
Masthead in lower case
whilst all subheadings are
in capitals. Website address
Main feature:
“WHO WILL BE
DADDY?” Is the
largest text on
the page (after
the masthead)
this informs the
audience that
this is the
biggest storyline.

5. Strap at top caters for change in audience habits. “SKY” and
“VIRGIN” logos draws the eye of audience.
“MORE CHANNELS” in
Dates info is valid bold button, in red draws
for. This magazine is audiences eye. Only red
published weekly. on page.
Smaller Website below
icons/images masthead gives
to promote audience another way
different tv to access the brand.
shows. This encourages brand
loyalty.
Headings in bold, sub-
headings same Star’s eyes are in the rule of
font, black thirds. It looks as though the
star is looking directly at the
2012 olympic logo audience.
show that this is a
BRITISH
magazine. Main feature: “MURDER?”
Is the largest text on the
Screenshots page (after the masthead)
of scenes this informs the audience
from the TV that this is the MAIN
show itself. FEATURE.

6. Dates info is valid PRICE is is repeated
for. This magazine again to emphasise
is published that the magazine is
weekly. value for money.
Website address All posed
encourages brand photographs. No
loyalty. images are
screenshots from the
tv show.
PRICE is in large print as it
is importnant that the
audience knows this
magazine is cheap and CANTED text is
the ‘ONLY’ sends a tilted in the same
message that it is value direction and to
for money. the same degree.
Nothing is
random.
SIX colours make this
publication Stars give a ‘magical’ feel
bright, cheap and to the magazine. This
cheerful. could also be because of
the season the magazine
FIVE images gives reader is valid for. December and
value for money. it is close to Christmas, a
magical time of year.

7. NEW. Audience wants to know more
about this new show.
Masthead only in left Channel number gives
corner, gives more audeince information
room for pictures and about the tv show.
information.
Red lips of female Barcode, price is repeated
character and red top yet again. No region is
costume suggest lust printed, this magazine must
and romance. The be national.
smirk on the characters
face could be a sign Main feature: “What have I
that this character is done?” is largest text on
the antagonist. page, question means
mystery, and the audience
All different , bright want to find out what the
colours catch the mystery is and read
readers eye as it more, pulls audience in.
stands out from other
magazine with a
colour scheme of
perhaps only 3 ‘Organised chaos’ by
colours. using boxes and then
manipulating features and
images (Kelly Rowland) so
they extend beyond the
edge.

8. Star’s head intersects and “Supplement of the year”
covers middle of masthead encourages audience to
trust this new brand
Holly Willoughby is an
aspirational figure for the
Audience that stands out Headings and sub-
from the page and covers headings in upper case
the masthead. Creating a 3d serif to separate this
effect. magazine from other free
tabloid supplements
Masthead is lower-
case, looks hand written “Saturday Night Diva”
or like it’s been written in overlaps star so she is
lipstick to appeal to a clearly anchored
young female audience.
Star is clearly displaying
dress, make up and accessories
Masthead reaches beyond to create a need for material
the edges of the page to goods in the audience. Also, the
create a lively “organised dress and makeup also suggest
chaos” Three colour scheme
that she is for a Saturday night.
creates a controlled
“Fabulous” makes audience think house style that implies Star appears to be holding the ‘I’
that if they buy this magazine, they high quality and ‘A’ suggesting that she
will be fabulous too, like Holly created the ‘DIVA’ label just as
Willoughby she created herself to be ‘TV’s
new golden girl’