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Imi magazine pitch
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- 2. Overview • IMI –Imminent magazine • Review and local features • Student 16-25, ABC1, Young Alts • Not afraid to speak • This is a unique opportunity • There are certain things only I can bring you • I can bring to you • A new audience • Access to new areas • Insight from new people • Money • Your questions • If you miss anything • Thank-you for your time today Index
- 3. Index How you effectme Why I am unique My audience My genre and influence Flatplan comparison Initial feedback Focus group Potential ideas The cover The DPS Money and costing Distribution Goals and USP How you affect me
- 4. How you effectme • This project could have taken many routes • But with you in mind... • Cost will have to be kept low • We will start out small • Pre-existing audience is accounted for • The quality will be more than satisfactory • Potential for increase in sales - Newsquest Index Why I am unique
- 5. Why I amunique The market at the minute NARC The Crack North East Life Kerrang! • 16-35/ABC1/Arty/50- • 18-40/BC1C2D/Local/50- • 35+/AB/Rural/Text • 16+/BC1C2/Metal/50- 50/Trend seeking 50/Gay Heavy/Premium 50/Covers Stars IMI Applies to student Cutting edge blunt audience of those Local say along Caters for all Voice for the intrusion that is above but offers with local place medias readers needed new things How you effect me Index My audience
- 6. My audience • ABC • The Young Alternatives – “Something different but not entirely decided” • High interest in internet and magazines • Low interest in cinema and newspapers • Lifestyle • Very brand driven • Musically inclined • Social networking • Regard past icons • Problems • Boldness • Range of content • Standard of content Why I am unique Index My genre and influence
- 7. My genre andinfluence • Review and local voice magazine • Covering North East and the internet • Style influence • Men’s Health (Layout) • NME (Pureness) - experiment • H+M (Website style) • Kurt Cobain-esque (Ideologies) • Professional examples (Kerrang! + NME) include • Bluntness in the form of message of image • A quote relevant to the image intrigues the audience • Contrasting colours are used to represent boldness • Perfect airbrushed celebrity represents slickness of the world My audience Index Flatplan comparison
- 8. Flatplan comparison My genreand influence Index Initial feedback
- 9. Initial feedback “I like the choosing of “Didn’t like the purple purple when the rest is “Needs a clearer font” font, hard to read on the quite dark” background” “I like the fonts” “I prefer the taboo language” “Quite difficult to read” “Colours compliment and stand out, appealing” Although the font was disliked overall, the opinion of the focus group outweighed these thoughts Flatplan comparison Index Focus group
- 10. Focus group • I valued the feedback from my Focus group more than that of my peers • They understood connotations more • They are the end buyers • Again these thoughts are on the more liked mock-up • First thing that grabs your attention? •“The image”, “The bright image” • Is the article too image or text heavy? • “It’s balanced but the text is really small so there is too much text” • What is the first thing that you would change? • “Less text and more images, or at least larger text, there is too much” • The majority of the complaints were about the size of the text and too much with it, taking that on board all future mock-ups focused more on quality than quantity Initial feedback Index Potential ideas
- 11. Potential ideas Reviews Gaming Comedy Music + Film Internet culture Retro return NFS The Run - Justin Moorhouse Miles Kane + L.I.A.D YouTube hopping Gameboy + Tetris $2904 Local features Your voice Fashion Upcoming Local Legend Arts Centre closure Make it your own Haycee Hendrix myth Self Improvement How to be New you New Essentials 101 Motivation A new Man Confidence Car location Gym and slim Focus group Index The cover
- 12. The cover • Colour use – graphics quality •Passive • Graphical image • Light (reflection of comedy) • Graphical logo • Logo is important • Font use • In logo • In quote • Quote to intrigue • Text – intriguing and doesn’t give • Language use – (reflection of comedy) • Contrast in sub • Bare and simple Potential ideas Index The DPS
- 13. The DPS • Still in experimental stages • Colour scheme basis • Graphical side • Writing style – engaging language •Descriptive •Appeals to intellectual side • Reflection of film • Choice of format EXPERIMENT • Layout needs work - square •Carbon The cover Index Money and costing
- 14. 3,500.00 Money and costing IMI Expenditures chart 3,113.10 3,000.00 2,500.00 2,000.00 1,828.03 Price (£) 1,500.00 990.00 1,000.00 912.24 820.08 849.95 439.60 486.00 500.00 274.00 28.00 9.00 0.00 Photographer Journalist Models Lighting Camera Lighting Tripod Studio space Graphic Adobe Leftover assistant equipment designers indesign Asset The DPS Index Distribution
- 15. Distribution • Each copy sold at £2 • There are two routes we could take • The first route is safe but not very profitable • 1000 copies • Cost £1,566 • £262.03 left in budget • After all sold, £2,262.03 profit • The second route is not as safe but allows for 4x more profit • 5000 copies • Cost £2,645 • -£816.97 in budget • After all sold, £9,183.03 profit • 409 copies sold to break even Money and costing Index Goals and USP
- 16. Goals and USP • To supply readership that is engaging, upcoming and essential • To give the readers a chance to speak • A unique and needed look at comedy every issue • Bring the unseen depths of the internet to light • Ultimately the purpose of IMI is to make money • I would like to hear your opinion here Distribution Index