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Oldest brand on the                       Strap at to caters for change in audiences habits
    market                                    “FREEVIEW” in red draws eye of order, loyal
                                              audience                                                   Weekly magazines as shown by
                                                                                                         dates the information is valid for,
    Trusted by a wide                                                                                    as different things come on
    audience                                                                                             audiences habits change
                                                                                                         encourages to by magazine
By giving website is giving
audience another way of accessing
the brand more easily. For brand                                                                        Masthead extends beyond image ad has a
loyalty                                                                                                 shadow behind it, so it stands out from the
                                                                                                        page
 All text except strap is in lower
 case grammatically correct.                                                                            Simple, restrained colour scheme creates a
 More mature mode of address                                                                            high quality product. Red draws readers eye
                                                                                                        as it stands out from the white

Three features arranged down the
side of the page in a negative space                                                                    Caption anchored on stars on stars lapel.
the features curve around the stars                                                                     Name of programme day channel. Gives
face making the audience have to                                                                        audience easy access
look at him.


   Headings in bold, subheadings                                                                        Stars eyes is in the centre of the page,
   same font, black                                                                                     breaking the rule of thirds and part of his
                                                                                                        face is obscured.
                                                                                                        The star is famous enough to attract
Main feature: “doctor who?” is                                                                          audiences even when he is hidden from
largest text on the page, anchoring                                                                     view .
the star.
“is there life after..” creates story for
the audience to follow.                     Barcode, price, region. Region is given because times and          Produced (institution) by bbc
                                            programmes change
Strap at to caters for change in audiences habits
                                        “BEST FOR SKY &VRGIN”




 Dates to show its weekly and what                                                          Masthead extends beyond image and has a
 week its valid in.                                                                         shadow behind it, so it stands out from the
                                                                                            page




The features arranged down the side
of the page in a negative space the
features all around the stars making
the audience have to look at them.                                                            By giving website is giving
                                                                                              audience another way of accessing
                                                                                              the brand more easily. For brand
                                                                                              loyalty

Main feature: “murder ... most funny”
except from the masthead is in the
largest text. “murder” in plain as
“most funny” is in italics
                                                                                            Simple, restrained colour scheme of black,
                                                                                            blue, orange and white creates a high
                                                                                            quality product. The orange draws readers
All text except strap is in lower                                                           eye as it stands out from the blue white and
case grammatically correct.                                                                 black
More mature mode of address
Dates to show its weekly and what
                                    week its valid in.                                          Only a little top strap with a
                                                                                                famous logo of the x factor to go
Value for money is key, 49p for a
                                                                                                with it
week




 Masthead stands out from the
 page for being in two different
 colours




                                    Barcode, price, region. Region is given because times and
                                    programmes change
Value for money is key, £1.35 for a        Six images gives reader value for
               Eight colours make this publication              2 weeks of information                     money
               bright, cheap and cheerful.




  Wide banner at top catches                                                                               Looks like its been ripped gives the
  audiences eye in news stand                                                                              effect that it was made to be
  as it is different to other soap                                                                         disposable
  mags.

  Wide banner “2 weeks                                                                                    Photos look like they've been
  revealed” implies value for                                                                             taken from the show or photo
  money                                                                                                   shopped for more chaos



                                                                                                         Organised chaos by using boxes
  Punctuation creates rhetorical                                                                         than manipulating features and
  questions and excitement?!                                                                             images so they can extend beyond
                                                                                                         the edge


                                                                                                      All CANTED test is tilted in the same
                                                                                                      direction and to some degree nothing is
                                                                                                      random
Hardly any negative space all
crammed shows value for money


                                                                                                       By giving website is giving
                                                                                                       audience another way of accessing
                                     Barcode, price, region. Region is given because times and         the brand more easily. For brand
                                     programmes change                                                 loyalty

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Soap mag

  • 1. Oldest brand on the Strap at to caters for change in audiences habits market “FREEVIEW” in red draws eye of order, loyal audience Weekly magazines as shown by dates the information is valid for, Trusted by a wide as different things come on audience audiences habits change encourages to by magazine By giving website is giving audience another way of accessing the brand more easily. For brand Masthead extends beyond image ad has a loyalty shadow behind it, so it stands out from the page All text except strap is in lower case grammatically correct. Simple, restrained colour scheme creates a More mature mode of address high quality product. Red draws readers eye as it stands out from the white Three features arranged down the side of the page in a negative space Caption anchored on stars on stars lapel. the features curve around the stars Name of programme day channel. Gives face making the audience have to audience easy access look at him. Headings in bold, subheadings Stars eyes is in the centre of the page, same font, black breaking the rule of thirds and part of his face is obscured. The star is famous enough to attract Main feature: “doctor who?” is audiences even when he is hidden from largest text on the page, anchoring view . the star. “is there life after..” creates story for the audience to follow. Barcode, price, region. Region is given because times and Produced (institution) by bbc programmes change
  • 2. Strap at to caters for change in audiences habits “BEST FOR SKY &VRGIN” Dates to show its weekly and what Masthead extends beyond image and has a week its valid in. shadow behind it, so it stands out from the page The features arranged down the side of the page in a negative space the features all around the stars making the audience have to look at them. By giving website is giving audience another way of accessing the brand more easily. For brand loyalty Main feature: “murder ... most funny” except from the masthead is in the largest text. “murder” in plain as “most funny” is in italics Simple, restrained colour scheme of black, blue, orange and white creates a high quality product. The orange draws readers All text except strap is in lower eye as it stands out from the blue white and case grammatically correct. black More mature mode of address
  • 3. Dates to show its weekly and what week its valid in. Only a little top strap with a famous logo of the x factor to go Value for money is key, 49p for a with it week Masthead stands out from the page for being in two different colours Barcode, price, region. Region is given because times and programmes change
  • 4. Value for money is key, £1.35 for a Six images gives reader value for Eight colours make this publication 2 weeks of information money bright, cheap and cheerful. Wide banner at top catches Looks like its been ripped gives the audiences eye in news stand effect that it was made to be as it is different to other soap disposable mags. Wide banner “2 weeks Photos look like they've been revealed” implies value for taken from the show or photo money shopped for more chaos Organised chaos by using boxes Punctuation creates rhetorical than manipulating features and questions and excitement?! images so they can extend beyond the edge All CANTED test is tilted in the same direction and to some degree nothing is random Hardly any negative space all crammed shows value for money By giving website is giving audience another way of accessing Barcode, price, region. Region is given because times and the brand more easily. For brand programmes change loyalty