This document discusses how media texts attract different audiences. It provides examples of factors to consider in analyzing a text's audience appeal, such as trailers, target demographics, adherence to genre expectations, dramatic elements, visual style, and stars/directors. It also notes that a film was a major success due to its mixing of conventional romance and drama themes through an unusual narrative and visual storytelling that allowed it to appeal to both mainstream and less mainstream audiences.

1. ‘Most media texts target a range of different audiences’. How true is this for your chosen texts?
...this question has also been phrased...
How do your chosen texts attract their audiences?
This is a very broad question that takes in strands of Marketing/Promotion,
Audience Classification and obviously Audience Appeal
Things to write about...
Audience Appeal
• Trailers/Posters/TV Spots
• Who the target audience is
• Meeting/Challenging Generic expectations
• Meeting/Challenging Narrative expectations
• Dramatic elements & the themes of the movie
• Visual style
• Stars/Director
Things to consider... • Uses & Gratifications
This film was a massive hit you need to discuss why. It’s a ver clever film which mixes lots of
very conventional themes and stories surrounding the Romantic Drama genre, however it does
it through an unusual narrative structure and very visual storytelling.
Most people will be able to identify with universal characters and themes – which made the
film massively mainstream. On the other hand it may appeal to a less mainstream audience with
Film
its mixture of genres and unusual cast and setting (for a western film)
There was a real buzz about the movie as it went from success to success. It was a ‘must see’
film. Although some felt that the marketing that the film got was somewhat misleading.
Danny Boyle’s reputation and directorial style has meant that he has a loyal following amongst
some film fans – to some he is considered an auteur.