The Platinum Package provides top placement and premium features for listings on Apartment Guide and Rentals apps and websites. It includes unlimited photos, mobile and photo enhancements to draw consumer attention, category refinement, and a 30-second online video to showcase properties. Additional features are call recording to verify leads, reputation monitoring, and dynamic lead forms to generate qualified leads. The package also allows posting listings on Craigslist with multiple photos and floor plans.

1. P L AT I N U M PA C K A G E • PRODUCTS & FEATURES
P R O D U C T F E AT U R E S B E N E F I T S
Platinum Listing • Top placement above Gold and Silver listings • Increase occupancy
• Unlimited photos • Increase leads
Mobile • Listing on Apartment Guide and Rentals Apps • Expansive reach
• Placement that covers entire mobile space • Targeted reach
• Includes iPhone, iPad, Android and Mobile browsers
Rentals Featured Listing • Placement above Standard Plus and Standard listings • Increase opportunities to connect
• AdCreator with potential renters
• AG & Rentals Community Carousel
• Unlimited Photos
PhotoPlus • Photos automatically scroll when user hovers over arrows • New photo treatment to draw
• Check Availability button added to the photo gallery view consumers’ attention
• Highlight your property and community
Category • Category branding • Target a specific niche market
Listing • College, military, corporate and senior living refinement
Online Video • High-quality multimedia product with professional script • Improve lead conversion
(30 sec) • No production or set-up fees • Highlight unique selling features
• Duration is 30 seconds • Showcase a community’s lifestyle
• May choose to have on-screen talent
• May choose to post community’s own video
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc.
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

2. P L AT I N U M PA C K A G E • PRODUCTS & FEATURES (continued)
P R O D U C T F E AT U R E S B E N E F I T S
Dynamic Lead Form • Require first and last name on lead form • Customize your Apartment Guide
• Property can determine whether Bed and Bath fields are displayed lead form to meet your unique
on lead form and configure these fields as optional or required demands
• Generate more qualified leads
Reputation Monitor • Online dashboard that enables you to view and track consumer • Monitor your brand reputation
comments and reviews from a variety of sources
• Ensures accurate business listings
• Monitors and tracks competitors
Call Recording • Automatically records calls for your property • Great way to verify leads and
their overall quality
• Helps to ensure that your sales
staff is presenting the right image
and is handling inquiries properly
AG/Rentals Carousel • Shows on details page • Improve lead conversion
• Automatically rotates photos and floorplans in 3D format • Highlight unique selling features
• Shows 10 images at a time • Showcase a community’s lifestyle
Ad Creator • Enables you to easily post your listing on CRAIGSLIST® • Additional opportunity to connect
• Up to 10 floor plans and 5 photos are displayed with potential renters
• Full color HTML listing makes
the ad stand out over many other
CRAIGSLIST® ads
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc.
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.