Strap at top caters for change in audience habits.
                                                                              Masthead extends
Website nestled in      “FREEVIEW” in red draws eye of older, loyal           beyond image and
masthead gives          audience                                              has a shadow
audience another                                                              behind it, so it
way to access the                                                             stands out from
brand. This                                                                   the page
encourages brand
loyalty

                                                                             Dates info is valid
Simple, restrained                                                           for. This magazine
colour scheme                                                                is published weekly
creates a high
quality product.
Red draws reader’s
eye as it stands out
                                                                             Oldest brand on
from the white                                                               the market


All text except strap is in                                                  Trusted by a wide
lower case- grammatically                                                    audience
correct. More mature
mode of address.                                                             Produced by the
                                                                             BBC
Three features        Star’s eye is in centre of the
            arranged down side    page, breaking the rule of
            of page in negative   thirds, and part of his face is
            space next to star.   obscured.

                                  The star is famous enough to
                                  attract audiences even when
                                  he is hidden from view.

Headings in bold, sub- headings
same font, black




     Main feature: “Doctor        Caption anchored on star’s
     Who” is largest text on      lapel. Name of programme,
     page, anchoring the star.    day and channel. Gives
                                  audience easy access
     “Is there life after...”
     creates a story for the
     audience to follow
                                  Barcode, price, region.
                                  Region is given because
                                  times and programmes
                                  change
Strap at top caters for change in audience habits.
                                                                             Masthead extends
                        “SKY and VIRGIN” in red draws eye of older, loyal    beyond image and
                        audience                                             has a shadow
                                                                             behind it, so it
                                                                             stands out from
                                                                             the page

                                                                             Website nestled in
                                                                             masthead gives
Simple, restrained                                                           audience another
colour scheme                                                                way to access the
creates a high                                                               brand. This
quality product.                                                             encourages brand
Red draws reader’s                                                           loyalty
eye as it stands out
from the white


All text except strap is in
lower case- grammatically
correct. More mature
mode of address.
Wide banner at top
                              SIX images gives
catches audience’s            reader value for
eye on news stand             money
as it is different to
other soap mags.
                        EIGHT colours make this
                        publication bright, cheap
Wide banner, “2         and cheerful.
weeks revealed”
implies value for
money                   Ripped paper makes this look
                        like it was constructed in a
                        rush- this news is fresh

Punctuation creates     “organised chaos” by using
rhetorical questions    boxes then manipulating
and excitement?!        features and images so they
                        extend beyond the edge


                        All CANTED text is
                        tilted in the same
                        direction and to the
                        same degree.
                        Nothing is random.
Wide Masthead at
                             SIX images gives
top catches                  reader value for
audience’s eye on            money
news stand as it is
different to other
soap mags.             EIGHT colours make this
                       publication bright, cheap
                       and cheerful.
Super bright
headline to catch
audiences eye




Punctuation creates
rhetorical questions
and excitement?!
                       All CANTED text is
                       tilted in the same
                       direction and to the
                       same degree.
                       Nothing is random.

Soap magazines Deconstruction

  • 1.
    Strap at topcaters for change in audience habits. Masthead extends Website nestled in “FREEVIEW” in red draws eye of older, loyal beyond image and masthead gives audience has a shadow audience another behind it, so it way to access the stands out from brand. This the page encourages brand loyalty Dates info is valid Simple, restrained for. This magazine colour scheme is published weekly creates a high quality product. Red draws reader’s eye as it stands out Oldest brand on from the white the market All text except strap is in Trusted by a wide lower case- grammatically audience correct. More mature mode of address. Produced by the BBC
  • 2.
    Three features Star’s eye is in centre of the arranged down side page, breaking the rule of of page in negative thirds, and part of his face is space next to star. obscured. The star is famous enough to attract audiences even when he is hidden from view. Headings in bold, sub- headings same font, black Main feature: “Doctor Caption anchored on star’s Who” is largest text on lapel. Name of programme, page, anchoring the star. day and channel. Gives audience easy access “Is there life after...” creates a story for the audience to follow Barcode, price, region. Region is given because times and programmes change
  • 3.
    Strap at topcaters for change in audience habits. Masthead extends “SKY and VIRGIN” in red draws eye of older, loyal beyond image and audience has a shadow behind it, so it stands out from the page Website nestled in masthead gives Simple, restrained audience another colour scheme way to access the creates a high brand. This quality product. encourages brand Red draws reader’s loyalty eye as it stands out from the white All text except strap is in lower case- grammatically correct. More mature mode of address.
  • 4.
    Wide banner attop SIX images gives catches audience’s reader value for eye on news stand money as it is different to other soap mags. EIGHT colours make this publication bright, cheap Wide banner, “2 and cheerful. weeks revealed” implies value for money Ripped paper makes this look like it was constructed in a rush- this news is fresh Punctuation creates “organised chaos” by using rhetorical questions boxes then manipulating and excitement?! features and images so they extend beyond the edge All CANTED text is tilted in the same direction and to the same degree. Nothing is random.
  • 5.
    Wide Masthead at SIX images gives top catches reader value for audience’s eye on money news stand as it is different to other soap mags. EIGHT colours make this publication bright, cheap and cheerful. Super bright headline to catch audiences eye Punctuation creates rhetorical questions and excitement?! All CANTED text is tilted in the same direction and to the same degree. Nothing is random.