2. ‘Classy’ Magazine
Colour Scheme Banner/Strip(Top)
•Recognisable to •Upper –case text
Website Reference audience. •‘Freeview’ shows that the publisher understands the
•Placed directly above masthead
•Part of brand. audience.
•Gives reader alternate brand access.
•Offers audience exclusive information.
•Promotes magazine.
•‘Best for Freeview & Iplayer’ Caters for audiences’
changing habits.
Masthead Date
•Familiar to reader. •Tells the audience they are reading the
•Encourages Brand Loyalty. correct issue.
•Visible from afar
•Trusted & recognised brand.
•Extends beyond border image.
Image of Star
•Eye contact with reader. (Direct address).
Features •Appeals to specific audience.
• Extra content for audience. •Linked to Main Feature.
• Clearly visible.
• Similar to main feature.
Caption
•Gives audience alternative feature.
•Associates with other features.
Main Feature
•Linked to star image.
•Instantly engages audience interest.
•‘Eye catching’.
•Large enough to see from afar.
•Correct case (Not all in Capitals). Barcode & Price
•Tells audience the price of the
magazine.
Star Opinion
•Engages audience’s interest &
curiosity.
3. ‘Classy’ Magazine Banner/Strip(Top)
•Upper –case text
•‘SKY & VIRGIN’ shows that the publisher understands
the audience.
Date •Offers audience exclusive information.
•Tells the audience they are reading the •‘Best for SKY & VIRGIN’ Caters for audience’s changing
Masthead correct issue. habits.
•Familiar to reader.
•Encourages Brand Loyalty.
•Visible from afar Button
•Trusted & recognised brand. •Engages audience interest.
•Extends beyond border image. •Offers exclusive content.
•Usually situated in page corner.
Images of Soap stars
•Engages audience interest.
•Facial expression suggests
intention. Website Reference
•Represents the show itself. •Gives reader alternate brand access.
•Recognisable to audience. •Promotes magazine.
•All stars are from the same T.V
show.
•All giving Direct Address.
‘PLUS’
•Makes audience feel as though they
have been catered for, pleases them.
Features
• Extra content for audience.
• Clearly visible.
Star name
•Attracts certain readers.
• Similar to main feature.
Barcode & Price
•Tells audience the price of the
‘NEW’ magazine.
•Makes content appear more
exclusive.
Main Feature
•Linked to star image.
Organised Colour Scheme •Instantly engages audience interest.
•‘Eye catching’.
•Large enough to see from afar.
•Correct case (Not all in Capitals).
Questions Programme promotion
•Forces audience into suspense and anticipation.
•With image and clever play on words.
•Doesn’t reveal too much of the feature.
4. ‘Classy’ Magazine
‘Classy’ Soap magazines tend to have a much more
professional layout than that of a ‘Trashy’ soap
magazine. The front page is well-organized and easy to
navigate for the reader. The main image is also taken
by the magazine photographers. This type of Soap
magazine appeals to a higher class audience who are
interested in the storyline of a Soap opposed to the
scandalous affairs which take place within Soaps.
These magazines are usually issued weekly
5. ‘Trashy Magazine’ Sub Heading
Button •Summarises feature.
•Simplifies things for
•Engages audience interest.
•Offers exclusive content. Price reader.
•Usually situated in page corner. •Tells audience the price of the
magazine.
Confused Colour Scheme Soap names
•Makes content easily accessible
•Eye catching.
for audience.
•Represents the magazine as ‘trashy’,
•Brand reinforcement.
•Vibrant.
Self promotion
•Makes magazine appear superior.
•Visible amongst clutter.
Masthead
•Bright Colour (Eye catching).
•Large enough to be seen from afar.
•Quite basic.
•Easily recognisable to audience.
•Blank background (makes masthead Multiple main features
stand out). •Displays a large amount of content
•Suggests ‘Value for money’.
•Appeals to a wider audience.
•Related to separate Soaps.
Images of Soap stars
•Engages audience interest.
•Facial expression suggests
intention.
•Represents the Soaps themselves.
•Recognisable to audience.
Use of punctuation
•.Directly asks audience questions,
making them wish to discover the
answer. Barcode
•Exclamation marks emphasise
scandal.
6. ‘Trashy Magazine’ Price
•Easily affordable for working class readers.
•Suggests great value for money.
•Easily visible in two separate areas.
Masthead
•Unusual style makes Masthead
recognisable.
•Overlapped by Soap star.
Website Reference
•Placed directly below masthead
•Gives reader alternate brand access.
Scandalous Feature(S)
•Engages audience interest.
•Promotes magazine.
•Easily visible in the middle of the page.
•More than one on front cover.
•Specific to audience interest
•Realistic problems that the reader can
likely relate to.
Main Feature
•Linked to star image.
•Instantly engages audience interest.
•‘Vibrant colours (Eye catching).
•Large enough to see from afar.
•All upper-case.
7. ‘Trashy Magazine’
‘Trashy’ Soap magazines tend to appear much more
cluttered than ‘Classy’ soap magazines. This effectively
displays a ‘Value for money’ effect on the magazine’s
audience. There is no solid colour scheme for these
types of magazine, colours used are usually vibrant
and eye-catching. The images on the front page are
usually stills taken from actual footage of a Soap. The
audience of this type of magazine are working class
and are highly interested in the scandalous stories of
Soaps.
