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A2 newspaper research
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- 3. Things included in newspaper • Horoscope • Lottery • Weather • News • Tragedies • Sports • Competitions • Holiday rentals • Arcade • Bingo • Tv/film reviews • Showbiz • Music • Jobs • Travel • Politics
- 4. How Newspaper is Organised Celebrity Newspaper name Date (inform (mentions it is free) quote audience) Quarter of the pager with Picture The main story of protagonist of title, attracts news (supporting target audience, the main title) mainly what the middle of the newspaper is about. Advertisment of website to watch films (supports the ads next to it) Advertisement about New films out
- 5. How newspaper is organised Weather News Metro in focus Interesting news Life going out Life tv
- 6. How newspaper is organised Puzzles and Education and Mini ads Metro Sports horoscope courses
- 7. How much Advertisement is in it ? • Most pages inside of the newspaper include at least quarter page advertisement Whole page advert Quarter page advert Whole page advert
- 8. What do theyadvertise ? • Airlines • Tourism/ holiday offers • Phone companies • New products • Health related ads Specsavers Quit smoking helpline • New films / tv
- 9. Who is thetarget audience? • People who use train regularly • 17-45 • Mostly people who go to university, college and work. • Interested in happenings and news around London. • Consumer culture • Working class culture • People living in local communities of London (urbanities) Topics included in • Mostly male readers this newspaper would interest mostly men such as politics and sport
- 10. Where is itavailable? • Train stations • Inside tubes • Metro app • Online • Cafes • Workplaces • Buses • Urban centres across London
- 11. Costs and sizes 30,000 for a full page advert £250 for a quarter page advert
- 12. Things included in newspaper • News • Science • Money • Femail • Health • Sport • Tv guide • Showbiz • Travel • Food • Books • Horoscopes • Bingo • Politics
- 13. How Newspaper is Newspaper Organised Cost of the newspaper name Newspaper release date Picture of one of main news inside newspaper Newspaper subtitle Text supporting Newspaper title picture shown Brief explanation of newspaper title
- 14. How much Advertisement is in it ? • Around 35% is advertisment
- 15. What do theyadvertise ? • Furniture shops • Holiday ads • Cars • Supermarkets • Lotto • Food • Banks • Mostly within the upper class’ interest
- 16. Who is thetarget audience? • 18-50 year olds • Lower-middle class status • Mostly females 53% female readers 47% male readers • Particular section ‘FEMAIL’ includes topics in which females are particularly interested • Education chance of winning prizes • May contain strong language at times
- 17. Where is itavailable? • Home delivery • Online • Kindle • Dailymail app • Mailonline app • Newsagents
- 19. Layout design Using a white background emphasises the pureness Showing the bed to emphasise what the shop sells. Very common Showing the scenario where a bedroom as group of friends order a pizza Showing how the most of the product looks like company’s can be useful if the furniture is for audience is thinking bedrooms. of buying it. Using the living room to emphasise relaxing and not worrying about cooking
- 20. Content Furniture Cinema Fast food Skin therapy
- 21. Style of font Italicwriting emphasises for a using calm colours and The day it is out on more mature target the colour white meaning another colour so calm which also White writing on stand out from the audience emphasises the name of a black rest of the text. the company background for the writing to stand out
- 22. Style of font The ‘3 in 1’ in pink so it gets most of the audience’s focus . Colour white to be Colours chosen, White and very small very discreet. emphasise the writing used as it is information that the clear skin which is company does not want what the product the customer to pay is for. much attention to.
- 23. Organisation of information Titles placed in the middle to get audience’s Titles placed on the attention middle with the product so gets audience’s focus. Placed at the bottom so it is not Writing placed at as visible to the the bottom of the audience screen to be more discreet to the audience Placed at the bottom but due to the blue back ground, get the audience’s attention
- 24. The blue sky createsa relaxing sensation Layout design logo Having jus a blue background logo will emphasise the company Using a and also get the audience convertible blue attention jus on the title at the car persuades the top audience to get one as it looks Having the people in the glamorous kitchen makes it look realistic and will persuade people to buy a new kitchen Using the kitchen emphasises what the shop sells
- 25. Content Cars Banks Films/ Furniture programmes
- 26. Style of font White writing to emphasise the name of the bank, eye catching to audience Using white writing Smaller writing at the with the font used bottom using Arial font which makes it more in all Peugeot cars ordinary White large writing was used to emphasise the target audience which would be a more mature audience Bold writing was White font was used to used so it was stand out on the black focused more by back ground the audience
- 27. Organisation of information Having the titles at the top of the screen will transmit the aim of the commercial to the audience Name of car make Smaller writing at in capital letters as it the bottom with the is the most Phrase slogan persuading the important. audience in white at the bottom of the Channel it is going to be on screen to make it placed on the corner of the visible screen Having the promotion with a red background gets the audience eye Half of the screen used with the information to make it clear to the audience