This document summarizes an agenda for an SEM campaign management presentation. The agenda includes discussing SEM workflow and time allocation, match type strategies, and SEM industry metrics and trends. It also outlines how to set business goals and key performance indicators (KPIs) for optimization, and how to implement multi-KPI optimization, especially for tail keywords that have fewer data points, by factoring in leading indicator metrics.
This document announces a SaaS benchmarking study by The Alexander Group to provide sales leaders at SaaS companies with actionable insights into sales strategies and metrics. The study will collect data in three areas: 1) sales coverage and strategy, 2) revenue and costs, and 3) sales compensation. It will compare different sales models, revenue sources, costs, and compensation practices to help companies evaluate and improve their sales performance. Participation involves executive interviews, submitting standardized data, and receiving a confidential report comparing metrics to industry peers.
This document describes a SaaS benchmarking study conducted by The Alexander Group to provide sales leaders at SaaS companies with actionable data to inform their 2012 sales strategies. The study collects data on sales coverage and processes, revenue and costs, and sales compensation to benchmark metrics and identify opportunities to improve sales performance. Participating companies provide financial and sales data through a standardized template and take part in interviews and validation calls. Upon completion, participants receive a report with insights but no company-specific data.
Pricing cannot follow a one-size-fits-all model and should be customized to the business and products. It requires understanding cost structure and customer value, not just setting prices. There are pitfalls like targeting the wrong groups, strategies, or failing to sustain differential value. Organizations should ask questions about economic impact, price structure, unnecessary discounting, strategy alignment, and controlling negotiations. Determining the right pricing involves comprehending what drives customer value and targeting behaviors across segments.
The Balanced Scorecard is a strategic planning and management framework that helps organizations translate their vision and strategy into action. It provides managers with a comprehensive framework to translate an organization's vision and strategy into a coherent set of performance measures. The Balanced Scorecard identifies financial and non-financial metrics across four key perspectives - financial, customer, internal business processes, and learning and growth. It allows organizations to clarify and update strategy, communicate strategy throughout, and align goals and initiatives for strategic learning and improvement.
The document outlines various options for an asset manager named ABC to pursue "growth from the core" through expanding their investor base. It discusses leveraging segmentation and database profiles to focus efforts. Key strategies mentioned include prioritizing target clients, defining value propositions, identifying client needs, and customizing presentation stages. Metrics like sales volume, AUM, conversions, and retentions are identified to measure performance of integrated sales models across distribution channels and products.
Buen estudio de Comscore que denota varias cosas interesantes
1. los clicks tiended a bajar ( creo que es por la saturación online por lo que ya no pueden ser el único parametro de medición SLIDE 30
2. La ley de 80/20 aplica a los clicks ( tambien afirma esto Tacoda & Starcom ( http://tinyurl.com/tacoda-starcom )
3. Las campañas solo search o solo display no funcionan como la mezcla de ambas
4. Argumentos de como Search genera ventas SLIDE 42
The document discusses business-level strategy and the value creating activities common to a cost leadership business-level strategy. It outlines activities across a firm's infrastructure, procurement, operations, logistics, marketing and sales, service, and supplier relationships that aim to minimize costs and maximize efficiency in order to achieve low prices and high sales volumes. The goal is to gain competitive advantage through low cost relative to competitors.
The document discusses using customer data and loyalty programs to increase retail footfalls and sales. It outlines how collecting customer data through loyalty signups and transactions allows retailers to better segment, target, and personalize marketing. This helps strengthen customer relationships and drives higher acquisition, activation, engagement, and retention. Loyalty programs combined with data analytics form the foundation for relevant rewards, recognition, and experiences that change customer behavior and convert footfalls into financial gains for retailers.
This document announces a SaaS benchmarking study by The Alexander Group to provide sales leaders at SaaS companies with actionable insights into sales strategies and metrics. The study will collect data in three areas: 1) sales coverage and strategy, 2) revenue and costs, and 3) sales compensation. It will compare different sales models, revenue sources, costs, and compensation practices to help companies evaluate and improve their sales performance. Participation involves executive interviews, submitting standardized data, and receiving a confidential report comparing metrics to industry peers.
This document describes a SaaS benchmarking study conducted by The Alexander Group to provide sales leaders at SaaS companies with actionable data to inform their 2012 sales strategies. The study collects data on sales coverage and processes, revenue and costs, and sales compensation to benchmark metrics and identify opportunities to improve sales performance. Participating companies provide financial and sales data through a standardized template and take part in interviews and validation calls. Upon completion, participants receive a report with insights but no company-specific data.
Pricing cannot follow a one-size-fits-all model and should be customized to the business and products. It requires understanding cost structure and customer value, not just setting prices. There are pitfalls like targeting the wrong groups, strategies, or failing to sustain differential value. Organizations should ask questions about economic impact, price structure, unnecessary discounting, strategy alignment, and controlling negotiations. Determining the right pricing involves comprehending what drives customer value and targeting behaviors across segments.
The Balanced Scorecard is a strategic planning and management framework that helps organizations translate their vision and strategy into action. It provides managers with a comprehensive framework to translate an organization's vision and strategy into a coherent set of performance measures. The Balanced Scorecard identifies financial and non-financial metrics across four key perspectives - financial, customer, internal business processes, and learning and growth. It allows organizations to clarify and update strategy, communicate strategy throughout, and align goals and initiatives for strategic learning and improvement.
The document outlines various options for an asset manager named ABC to pursue "growth from the core" through expanding their investor base. It discusses leveraging segmentation and database profiles to focus efforts. Key strategies mentioned include prioritizing target clients, defining value propositions, identifying client needs, and customizing presentation stages. Metrics like sales volume, AUM, conversions, and retentions are identified to measure performance of integrated sales models across distribution channels and products.
Buen estudio de Comscore que denota varias cosas interesantes
1. los clicks tiended a bajar ( creo que es por la saturación online por lo que ya no pueden ser el único parametro de medición SLIDE 30
2. La ley de 80/20 aplica a los clicks ( tambien afirma esto Tacoda & Starcom ( http://tinyurl.com/tacoda-starcom )
3. Las campañas solo search o solo display no funcionan como la mezcla de ambas
4. Argumentos de como Search genera ventas SLIDE 42
The document discusses business-level strategy and the value creating activities common to a cost leadership business-level strategy. It outlines activities across a firm's infrastructure, procurement, operations, logistics, marketing and sales, service, and supplier relationships that aim to minimize costs and maximize efficiency in order to achieve low prices and high sales volumes. The goal is to gain competitive advantage through low cost relative to competitors.
The document discusses using customer data and loyalty programs to increase retail footfalls and sales. It outlines how collecting customer data through loyalty signups and transactions allows retailers to better segment, target, and personalize marketing. This helps strengthen customer relationships and drives higher acquisition, activation, engagement, and retention. Loyalty programs combined with data analytics form the foundation for relevant rewards, recognition, and experiences that change customer behavior and convert footfalls into financial gains for retailers.
Idea - A simple framework for complex alliances, an idea by ITInfosys BPM
This document proposes a framework called IDEA to manage complex alliances. It consists of three tiers - Silver, Gold, and Platinum - sorted by strategic importance and revenue/deal targets. The framework involves stakeholders across functions on a common governance model. It leverages complementary technology and go-to-market alliances between partners. The goal is to provide a common approach for sales, presales, and delivery using virtual organizations.
As a supporter of open innovation in SM we present our thoughts on what is involved
in advancing Supply Management as a core competence and invite interested parties to share their views to develop this theme.
Most companies focus on cost and total cost of ownership when sourcing and managing their supply chains. This overlooks the potential to create value. Focusing solely on cost can damage value through adversarial relationships with suppliers and internal business partners. True benefits come from focusing on capturing value at each stage of the supply chain and across the entire lifecycle. Considering total value, not just total cost, allows companies to leave less money on the table and achieve exceptional business results over time.
The document discusses Oracle CRM On Demand and Oracle's Social CRM applications. It provides an overview of new features in Oracle CRM On Demand Release 17, including enhancements to usability, branding, forecasting, and partner relationship management. It then demonstrates Oracle's Social CRM applications, which are designed to increase sales user productivity through tools for lead generation, sales campaigns, and shared sales content libraries.
The document provides tips for marketing on a frugal budget. It recommends (1) thinking narrowly to focus offerings on a specific audience or niche, (2) owning the ecosystem by controlling related areas, and (3) creating your own marketing channels through customized media, awards, and building a customer community. It also suggests prioritizing insights over information to provide thought leadership, and leveraging online channels where target audiences spend time using a hub-and-spoke strategy. The overall message is that marketing can be effective with limited funds by taking a targeted approach and controlling your messaging.
1. Corporate-level strategy concerns which businesses a firm should be in and how the corporate office should manage the different business units.
2. Firms vary in their degree of diversification from single-business strategies to unrelated diversified strategies. Reasons for diversification include enhancing competitiveness through economies of scope, market power, and financial economies, as well as managerial incentives like reducing risk.
3. There are four main diversification strategies: sharing activities, transferring core competencies, efficient internal capital market allocation, and restructuring. The performance effects of diversification depend on factors like the level of relatedness between business units.
Delivering Value Beyond Savings_Cubist PharmaceuticalsZycus
This presentation will address how Cubist Sourcing has integrated itself with its business partners, and how it measures, monitors and reports the value it delivers to the business.
Find out why so many SMEs trust SAP. Our portfolio of business intelligence and business analytics solutions is created specifically for small and medium enterprises – with options to help address your budget, timeline, IT preferences, and unique business requirements. Built to grow with you, these SME solutions are quick to deploy, and can be delivered on premise or on demand.
The document discusses improving corporate productivity through a systematic understanding of profitability and costs. It outlines issues with current profitability and cost management systems like manual allocations and a lack of cost driver analysis. The document then presents Oracle's profitability and cost management solutions to help businesses better understand cost behaviors, make accurate allocation decisions, and support strategic planning through cost analysis and decision support.
This document outlines the key elements of a customer relationship management (CRM) program for micro, small, and medium enterprises. It discusses strategies for business development, marketing, and operations. Some specific tactics mentioned include developing branding, creating content, sharing sales and product information, using internet marketing methods like websites, email, search engine, and social media marketing, and collecting and analyzing customer data. The goal is to help businesses strengthen relationships with customers, prospects, and partners through effective communication and coordination across different business functions.
Ecr presentation ss chain - jeffrey - finalECR Community
The document discusses strategies for consumer products companies to improve supply chain performance. It recommends adopting a "game changing supply chain" approach that differentiates the supply chain based on customer and consumer behavior to drive top-line growth. This involves segmenting customers and designing tailored supply chain models. The benefits of aligning supply chains with customer segments include improved service levels, cost reductions, and increased sales.
This document provides a matrix comparing various marketing automation vendors. It lists the company, target companies, offerings, highlights, notable customers, pricing, and year founded. Key details include that Aprimo targets large complex enterprises, Awebber and Constant Contact target small businesses, and Eloqua, ExactTarget, and HubSpot offer broader suites targeting a range of company sizes. Pricing ranges from low to high depending on the vendor and features.
Using the Quadric® Framework as a Management ToolMichael Sherain
The Quadric framework can help you strengthen your role in your value chain: drive volume and pricing, influence future trends and guide innovation in your industry.
Presentation given at ibp presentation miami march29Lora Cecere
The document discusses supply chain insights and the evolution of sales and operations planning (S&OP). It notes that S&OP has progressed from a manufacturing-driven focus on delivering a feasible plan, to a sales-driven focus on matching demand and supply, and increasingly to a demand-driven and market-driven focus on sensing demand signals and orchestrating supply across markets. Emerging technologies can help organizations achieve greater benefits by supporting demand translation, network modeling, constraints-based planning, and optimization of financial drivers.
The document provides a framework for product portfolio analysis with the goal of achieving growth while managing risk. It includes steps to build the current state through business and competitive analysis, define the future state to ensure long-term profits, and execute detailed implementation plans. Various matrices and analyses are presented to evaluate industry attractiveness, business strength, market share, and segmentation to guide strategic portfolio decisions.
The document discusses next generation strategies for improving top-line growth. It recommends defining unique value for target customers, executing and measuring lead generation and nurturing programs, and ensuring supply chain and workforce sustainability. The final section encourages defining value, measuring marketing activities, and planning for strong growth in the coming year.
The document provides an overview of a value reference model for supply chain services. It outlines the key areas of branding, marketing, purchasing, warehousing, producing, sales, and disposal/recycling. For each area, it maps the relevant services and processes such as procurement, inventory control, production planning, order fulfillment etc. The model aims to map the end-to-end value chain and interdependencies across supply chain functions.
Trading at scale using technology and tools to drive paid search - Andy Mihalopauexpo Conference
This document discusses strategies for trading at scale using paid search technology. It outlines challenges like managing many product channels, keywords, campaigns and negatives. Building a scalable campaign structure is the first step. Technology is then key to aligning strategy, enabling bid optimization at scale, and driving workflow efficiency. The document shares how Moneysupermarket selected Efficient Frontier's technology for its capabilities in managing bids, serving ads, attributing results and optimizing campaigns across channels. It provides examples of how to build tools to automate tasks and use APIs to integrate data. Overall the focus is on listening to audiences and optimizing across the customer journey to maximize conversions.
Online marketing involves promoting products or services over the internet. It includes both organic methods, such as search engine optimization (SEO), and paid methods like pay-per-click advertising. Social media marketing is also a key part of online marketing, allowing businesses to engage with customers on platforms like Facebook, Twitter, and YouTube. Tracking conversion rates and analytics is easier for online marketing compared to traditional offline marketing.
Idea - A simple framework for complex alliances, an idea by ITInfosys BPM
This document proposes a framework called IDEA to manage complex alliances. It consists of three tiers - Silver, Gold, and Platinum - sorted by strategic importance and revenue/deal targets. The framework involves stakeholders across functions on a common governance model. It leverages complementary technology and go-to-market alliances between partners. The goal is to provide a common approach for sales, presales, and delivery using virtual organizations.
As a supporter of open innovation in SM we present our thoughts on what is involved
in advancing Supply Management as a core competence and invite interested parties to share their views to develop this theme.
Most companies focus on cost and total cost of ownership when sourcing and managing their supply chains. This overlooks the potential to create value. Focusing solely on cost can damage value through adversarial relationships with suppliers and internal business partners. True benefits come from focusing on capturing value at each stage of the supply chain and across the entire lifecycle. Considering total value, not just total cost, allows companies to leave less money on the table and achieve exceptional business results over time.
The document discusses Oracle CRM On Demand and Oracle's Social CRM applications. It provides an overview of new features in Oracle CRM On Demand Release 17, including enhancements to usability, branding, forecasting, and partner relationship management. It then demonstrates Oracle's Social CRM applications, which are designed to increase sales user productivity through tools for lead generation, sales campaigns, and shared sales content libraries.
The document provides tips for marketing on a frugal budget. It recommends (1) thinking narrowly to focus offerings on a specific audience or niche, (2) owning the ecosystem by controlling related areas, and (3) creating your own marketing channels through customized media, awards, and building a customer community. It also suggests prioritizing insights over information to provide thought leadership, and leveraging online channels where target audiences spend time using a hub-and-spoke strategy. The overall message is that marketing can be effective with limited funds by taking a targeted approach and controlling your messaging.
1. Corporate-level strategy concerns which businesses a firm should be in and how the corporate office should manage the different business units.
2. Firms vary in their degree of diversification from single-business strategies to unrelated diversified strategies. Reasons for diversification include enhancing competitiveness through economies of scope, market power, and financial economies, as well as managerial incentives like reducing risk.
3. There are four main diversification strategies: sharing activities, transferring core competencies, efficient internal capital market allocation, and restructuring. The performance effects of diversification depend on factors like the level of relatedness between business units.
Delivering Value Beyond Savings_Cubist PharmaceuticalsZycus
This presentation will address how Cubist Sourcing has integrated itself with its business partners, and how it measures, monitors and reports the value it delivers to the business.
Find out why so many SMEs trust SAP. Our portfolio of business intelligence and business analytics solutions is created specifically for small and medium enterprises – with options to help address your budget, timeline, IT preferences, and unique business requirements. Built to grow with you, these SME solutions are quick to deploy, and can be delivered on premise or on demand.
The document discusses improving corporate productivity through a systematic understanding of profitability and costs. It outlines issues with current profitability and cost management systems like manual allocations and a lack of cost driver analysis. The document then presents Oracle's profitability and cost management solutions to help businesses better understand cost behaviors, make accurate allocation decisions, and support strategic planning through cost analysis and decision support.
This document outlines the key elements of a customer relationship management (CRM) program for micro, small, and medium enterprises. It discusses strategies for business development, marketing, and operations. Some specific tactics mentioned include developing branding, creating content, sharing sales and product information, using internet marketing methods like websites, email, search engine, and social media marketing, and collecting and analyzing customer data. The goal is to help businesses strengthen relationships with customers, prospects, and partners through effective communication and coordination across different business functions.
Ecr presentation ss chain - jeffrey - finalECR Community
The document discusses strategies for consumer products companies to improve supply chain performance. It recommends adopting a "game changing supply chain" approach that differentiates the supply chain based on customer and consumer behavior to drive top-line growth. This involves segmenting customers and designing tailored supply chain models. The benefits of aligning supply chains with customer segments include improved service levels, cost reductions, and increased sales.
This document provides a matrix comparing various marketing automation vendors. It lists the company, target companies, offerings, highlights, notable customers, pricing, and year founded. Key details include that Aprimo targets large complex enterprises, Awebber and Constant Contact target small businesses, and Eloqua, ExactTarget, and HubSpot offer broader suites targeting a range of company sizes. Pricing ranges from low to high depending on the vendor and features.
Using the Quadric® Framework as a Management ToolMichael Sherain
The Quadric framework can help you strengthen your role in your value chain: drive volume and pricing, influence future trends and guide innovation in your industry.
Presentation given at ibp presentation miami march29Lora Cecere
The document discusses supply chain insights and the evolution of sales and operations planning (S&OP). It notes that S&OP has progressed from a manufacturing-driven focus on delivering a feasible plan, to a sales-driven focus on matching demand and supply, and increasingly to a demand-driven and market-driven focus on sensing demand signals and orchestrating supply across markets. Emerging technologies can help organizations achieve greater benefits by supporting demand translation, network modeling, constraints-based planning, and optimization of financial drivers.
The document provides a framework for product portfolio analysis with the goal of achieving growth while managing risk. It includes steps to build the current state through business and competitive analysis, define the future state to ensure long-term profits, and execute detailed implementation plans. Various matrices and analyses are presented to evaluate industry attractiveness, business strength, market share, and segmentation to guide strategic portfolio decisions.
The document discusses next generation strategies for improving top-line growth. It recommends defining unique value for target customers, executing and measuring lead generation and nurturing programs, and ensuring supply chain and workforce sustainability. The final section encourages defining value, measuring marketing activities, and planning for strong growth in the coming year.
The document provides an overview of a value reference model for supply chain services. It outlines the key areas of branding, marketing, purchasing, warehousing, producing, sales, and disposal/recycling. For each area, it maps the relevant services and processes such as procurement, inventory control, production planning, order fulfillment etc. The model aims to map the end-to-end value chain and interdependencies across supply chain functions.
Trading at scale using technology and tools to drive paid search - Andy Mihalopauexpo Conference
This document discusses strategies for trading at scale using paid search technology. It outlines challenges like managing many product channels, keywords, campaigns and negatives. Building a scalable campaign structure is the first step. Technology is then key to aligning strategy, enabling bid optimization at scale, and driving workflow efficiency. The document shares how Moneysupermarket selected Efficient Frontier's technology for its capabilities in managing bids, serving ads, attributing results and optimizing campaigns across channels. It provides examples of how to build tools to automate tasks and use APIs to integrate data. Overall the focus is on listening to audiences and optimizing across the customer journey to maximize conversions.
Online marketing involves promoting products or services over the internet. It includes both organic methods, such as search engine optimization (SEO), and paid methods like pay-per-click advertising. Social media marketing is also a key part of online marketing, allowing businesses to engage with customers on platforms like Facebook, Twitter, and YouTube. Tracking conversion rates and analytics is easier for online marketing compared to traditional offline marketing.
The document discusses using the MAST (Market Survey Assessment Tool) to diagnose marketing performance issues and develop a turnaround plan. It provides an overview of MAST, describes how it can identify gaps in an organization's marketing capabilities across six key dimensions, and showcases how MAST was used by a financial services company to reduce efforts by 30% and shift focus to more impactful planning and learning activities. The key takeaways are to understand current capabilities, perform a diagnostic assessment with MAST, build an improvement roadmap, and execute changes in a phased approach with defined metrics for success.
This document discusses building a high performance organization through tools, best practices, and mentoring. It provides an overview of key elements like vision, strategy, engagement, implementation, delivery, and measurement. Specific tools are mentioned for tasks like customer lifetime value
Alexander Group 2012 SaaS Benchmarking Study SaaS sales leaders looking for actionable insights to inform their 2012 strategy will receive a comprehensive set of metrics, including information on sales coverage, job roles, sales productivity, customer acquisition and retention, and sales compensation.
Making power positioning and power tools your company’s messaging cultureCorporate Visions
This document discusses tools and strategies for positioning a company's messaging and culture. It outlines a process called "Power Positioning" which involves developing core messaging, positioning statements, and sales tools. This is then integrated across various departments like training, marketing, lead generation, and sales effectiveness. The goal is to drive sales funnel activity, accelerate results, and make navigating the sales process easy. It also discusses making these messaging strategies a sustained part of the company's culture.
CRM at Oracle Series: Marketing Business IntelligencetbOracleCRM
The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. This presentation discusses an overview of Oracle's Enterprise Reporting Architecture and highlights the Marketing Business Intelligence dashboards and reports.
Organizational Transformation to Value Based Pricing: A Case Study with Ardex...LeveragePoint Innovations
Stephan Liozu, CEO of Ardex Americas, presents how his mid-sized manufacturing company transitioned from a cost-based to a value-based pricing strategy.
Stephan will tell his story of a transformational journey beginning in 2008, the benefits today, lessons learned, and the company's future path. Hear real-world, practical advice from a successful industry leader.
The document describes Dunwoody Group's Eclipse ARM Analytics product. It provides proven executive experience in collections, specialized products for the credit and collections market, and a dynamic scoring model called the Eclipse Model. The Eclipse Model provides operational intelligence through predictive scoring capabilities that maximize recoveries and reduce costs. It is customized for each client portfolio and designed to evolve with the client's strategies.
This document outlines Oracle's general product direction and provides context for information in the document. It states that the information is for reference only and does not constitute a commitment to deliver functionality. It also notes that Oracle has sole discretion over the development, release, and timing of any product features described.
Capgemini Consulting provides strategic business innovation services focused on developing new business models that significantly increase revenue and decrease costs through innovations in a company's value proposition, customer relationships, distribution channels, partner networks, and cost and revenue structures. Their business model innovation framework helps companies analyze and refine the key elements of their business model to develop an implementation roadmap. Capgemini also assists with operating model, commercial, and value chain innovations to lower costs and increase revenue streams.
The document discusses strategies for improving organizational performance through aligning operations with strategic goals. It introduces the balanced scorecard approach, which translates strategy into objectives and initiatives across four perspectives: financial, customer, internal processes, and learning and growth. Sample strategy maps and scorecards are provided for several strategic themes, including achieving a low-cost market position, product innovation, improving sales performance, and optimizing resource allocation. The balanced scorecard framework is intended to help organizations execute strategy through consistent focus, measurement, and resource allocation.
eSearchVision - Orange Online MeetUp #7 - SEM - September 2010Orange Online Meetup
eSearchVision provides smart SEM solutions through a combination of technology and human expertise. They have 120 SEM experts including engineers, account managers, and analysts. Their end-to-end SEM platform allows for increased flexibility, in-depth reporting, and automated strategies to increase performance. Success in SEM now requires factors like real-time operations, business integration, and mobile optimization.
A summary of some of the more significant changes in google adwords this year. In additon to the changes, there are tips on how to use them to better manage campaigns.
Trajectory’s healthcare rebranding and marketing of this 140+ year-old organization aligns it with its strategic plan and industry direction. Important to the outcome of the assignment were important insights we learned from our extensive research both inside the organization and in its primary and secondary service areas.
Key deliverables included a forward-looking brand platform, evolved organization name from The Reading Hospital to Reading Health System to provide a strong foundation upon which to build into the future and a new aspirational tagline Advancing Health. Transforming Lives – which embodies what the organization believes in and where it’s headed. Other deliverables included brand hierarchy, top-to-bottom naming and nomenclature, brand design (logo, collateral, website, signage, etc.), internal launch and implementation. We followed this with an external marketing campaign across television, print, outdoor, web and mobile. Over the course of the next 9-12 months, we continue to work side-by-side with our client to unite the organization to deliver on its new brand promises.
Mark johnson business model transformationifmaworld
Business model innovations have reshaped entire industries and redistributed billions of dollars of value. In best-selling author Mark Johnson’s enlightening presentation at Presidents Conference 2012, he shares insights that will help foodservice professionals develop the confidence to think about innovating their own business.
AIT Group is a global management consulting firm that has over 10 years experience in Lean Six Sigma Training, Coacing, and Certification as well as Supply Chain using the SCOR model to transform business processes to standardized and streamlined value streams.
AIT Group is a global management consulting firm that has over 10 years experience in Lean Six Sigma Training, Coacing, and Certification as well as Supply Chain using the SCOR model to transform business processes to standardized and streamlined value streams.
The document discusses talent management at LeasePlan. It provides an overview of LeasePlan's organizational lifecycle model and how critical success factors change over time as a company matures. It also discusses LeasePlan's strategy for developing talent, including identifying high potentials, developing career paths, and holding management development platforms. The talent development programs aim to provide leadership training, management skills training, and broader business knowledge.
Similar to SMX@adtech: Paid Search Fundamentals — ChrisZaharias (20)
Mobile Mix: The Future of Mobile — Sophia Stuartadtech_fan
Hearst mobile sites receive over 5 million page views per month from 350,000 unique users across major carriers. The sites have won awards and received nominations for their mobile advertising work with brands like 20th Century Fox, Nordstrom, JCPenney, and Unilever. A campaign for 20th Century Fox to promote a movie release generated 1 million impressions with a 0.15% click-through rate, while a campaign for Unilever's Axe Detailer received 1 million impressions and an overall 1.24% click-through rate.
ADSPACE Measurement and Metrics — Shelley Ellisadtech_fan
This document provides tips and best practices for content targeting in Google AdWords. It discusses using category and category negative targeting to show relevant ads. It recommends using placement and ad copy reports to evaluate relevancy and make exclusions. The document also provides guidance on determining effective keyword counts, quality score, ad positioning, and other metrics to optimize content targeting campaigns.
ADSPACE Measurement and Metrics — Jarck Mardackadtech_fan
The document discusses how to increase visitor value by directing them to useful content on a website. It recommends starting from scratch when designing landing pages rather than borrowing from search campaigns. Organize content into categories and taxonomies and map campaigns to these structures to help visitors easily find relevant information. The goal is for landing pages to act as hubs that satisfy visitors' content needs and allow opportunities to monetize through ads or purchases, rather than using conventional landing pages focused solely on conversions.
ADSPACE Measurement and Metrics — Arjun Jayaramadtech_fan
The document discusses measurement and optimization strategies for content advertising. It notes that content advertising requires different strategies than keyword search. Key points include:
- Ad generation for content focuses on related keywords to determine when ads are displayed.
- Content ads have more volatility in traffic and different performance across domains than search ads.
- Bidding strategies aim to find the optimal quality/price ratio by determining ideal ad positions and adjusting bids over time.
- Tracking is done at the ad/URL level rather than just the ad group to measure quality and conversions for specific pages.
ADSPACE Tools and Technologies — Andrew Silvermanadtech_fan
Google's Conversion Optimizer is a multi-dimensional bid management tool that optimizes bids across multiple factors like location, device, and content to improve campaign performance and lower costs. It analyzes over 30 factors beyond just keywords to avoid unprofitable clicks and get more conversions at a lower cost per action. On average, campaigns see a 21% increase in conversions and 14% decrease in cost per action. It's easy to set up and works on both search and content campaigns that meet the minimum conversion requirements.
ADSPACE_Tools and Technologies — Andrew Silvermanadtech_fan
Google's Conversion Optimizer is a multi-dimensional bid management tool that optimizes bids across multiple factors like location, device, and content to improve campaign performance and lower costs. It analyzes over 30 factors beyond just keywords to avoid unprofitable clicks and get more conversions at a lower cost than simple bid management. Advertisers using Conversion Optimizer see an average 21% increase in conversions and 14% decrease in cost-per-acquisition. It's easy to implement and free for AdWords advertisers.
The document provides tips for marketing a website as a business, including knowing business objectives, balancing content and advertising, and using traffic-driving techniques like newsletters, RSS feeds, and unique tools. It also recommends public relations efforts to boost credibility through partnerships. The document describes A/B testing different ad sizes and formats, finding 120x600 outperformed 160x600 and that text-only and image-with-text ads performed similarly.
ADSPACE Workshop Series — Steen Anderssonadtech_fan
1. The document discusses mobile marketing and innovation at a company called 5thfinger. It provides examples of how to drive ROI beyond traditional banner ads, such as click-to-call, branded content downloads, and SMS alerts.
2. Case studies are presented that show mobile ads can have 6x higher ROI than PC ads. Networks like AdMob and Google Mobile Search were shown to have high response and repeat visit rates.
3. Opportunities in rich mobile banners and in-banner search are highlighted as untapped areas for mobile marketing.
The document discusses the disadvantages of using ad networks which yield low CPMs and premium inventory sales being expensive to do directly. It then introduces PageGage Direct as a solution that provides automated direct sales, inventory management, and other operations normally requiring expensive teams, allowing higher CPM rates for only $100 to get started.
The Almighty Local Dollar — Michele Slackadtech_fan
SFGate is the #1 news website in the Bay Area with a highly engaged local audience. It has a large local sales force and strategic partnerships to provide digital marketing solutions to meet clients' needs, including selling ads on the Yahoo network, geo-targeting search campaigns on Google, Yahoo, MSN and Ask, and using behavioral targeting segments. SFGate offers solutions targeting different stages of the purchasing funnel from awareness to purchase.
The Almighty Local Dollar — Greg Sterlingadtech_fan
- The local ad market in North America is worth over $90 billion according to the IAB and other media sources.
- While local search is often associated with small businesses like plumbers and pizza places, major brands are also leveraging local online ads to drive customers to physical store locations.
- The majority of transactions still occur offline in stores, despite more consumers researching online first. E-commerce makes up less than 4% of US retail sales.
The document discusses local search tactics for 2009. It discusses who the main players are in local search and who is winning. It then lists six key local SEO tactics: having a separate page for each location; writing detailed location/directions pages; optimizing on-page elements like titles and headings with geographic modifiers; standardizing and optimizing business profiles on sites like GetListed.org; acquiring citations from other sites; and getting customer ratings and reviews.
This document summarizes a panel discussion on content marketing strategies for leveraging social media to grow an audience and business. The panelists discussed how adding sharing tools and social features to content can help drive traffic. They also explained how partnering with relevant publishers and using tools like widgets, contests and link exchanges can help find an audience within social communities. Specific strategies from StumbleUpon were provided, such as their Partner Program which enables visitors to discover popular partner content directly on their site.
This document summarizes guidelines from the FTC and state attorneys general for online marketers and affiliates to avoid investigations and enforcement actions for deceptive practices. It outlines what constitutes deception under the FTC Act, how the FTC interprets marketing claims, disclosure requirements, and the investigative and enforcement processes of the FTC and state agencies. It also provides examples of past FTC and state actions against online marketers and affiliates related to areas like mortgage offers, debt relief, and spam emails. The document advises best practices for legal compliance.
This document discusses legal risks for online advertisers, affiliates, and networks related to deceptive advertising claims and government investigations. It provides tips to avoid investigations and outlines principles from the FTC regarding negative option marketing and endorsements. Specifically, it advises disclosing material terms and obtaining affirmative consent from consumers. It also warns against false celebrity endorsements or claims without substantiation. Lastly, it notes that advertisers, affiliates, ad networks, and others involved in online marketing can potentially face liability for deceptive practices.
Media Trust Sponsored Workshop — Forresteradtech_fan
Interactive investments and marketing spending will likely increase during the recession according to a survey, as 43% said they would boost interactive spending and 13% said they would increase overall marketing budgets. Performance matters as marketers seek increased accountability for every advertising dollar spent due to economic pressures on budgets.
Advaliant is a performance marketing platform that helps companies improve their digital advertising efforts. It provides tools to measure the results of online campaigns and optimize spending to generate the best returns. The goal of Advaliant is to revolutionize how companies use data and technology to grow their business through performance marketing.
SMX@adtech: Trends and Developments — JeffPruittadtech_fan
1. The document summarizes trends from a panel discussion on search marketing, including that search engines give equal access to information and brands need to create "connected" experiences for users.
2. Key statistics on search advertising spending are provided, showing a majority is spent on paid placements and that budgets are shifting from offline to online/search media. Organic search engine optimization also remains very popular.
3. The evolution of search engines is discussed, noting they now provide better, faster responses across multiple content types like video and local results. Performance media is also discussed as search drives cross-channel advertising.
Julie Sun discussed search engine optimization tactics for increasing organic search traffic. She covered optimizing editorial content through keyword research and title/headline optimization, building SEO best practices into product development and press review workflows, using links and social media for off-site optimization, and how MTV saw a 48% year-over-year increase in search traffic through implementing SEO strategies.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
4. Start
Key Business Keyword Campaigns & Syndication Bid Analytics &
Match Type Ad Copy
Requirements Research Ad Groups Strategy Optimization Conversion
ROI Beyond Bid reasonable
Contains target
Collect enough
ROAS high off the start
keywords
Broad – bid raw data to draw
Product / Service Separate brand to build exposure
towards lower Start with Google conclusions
Information vs. general and quality score
positions
Top Line Growth
Call to action sells
the click
Actively manage
Divide data by
head keywords in
keyword
Bottom Line their own groups
segments
Efficiency Value proposition & campaigns
Phrase – bid differentiates from
Paid to Organic Separate CPC
towards middle
Head keywords competitors
Keyword Report and CPM
positions
Brand Awareness
Disqualify Manage tail terms
Split test ad copy
irrelevant clicks as a basket
New Product
Introduction
Exact – bid
Traditional
Keyword towards higher
Long Tail phrases Geo-Targeting Relevant/Trusted
Research Tools positions display URL Split test landing
Unique Selling Bid on return
page &
Point Exposure rather than
conversion
position
process
Quality Score
Holiday Rush /
Seasonal Events
Negative – check New categories
Competitive Export successful
actual terms may lose money
Keyword campaigns to
Seasonal terms Segmentation
searched report to grow while
Research Tools other engines Dynamic Keyword
for relevancy others maintain
Market Research Insertion
ROI focus