8 Facebook Post Formulas that Drive EngagementWishpond
This simple Slideshare gives you eight proven Facebook Post formulas that drive engagement.
We’ve examined the world’s top Facebook Pages to see which posts are, on average, generating more participation from Facebook Fans than others.
We’ve broken down the content in these posts to find the common pieces that remain, and created formulas that we’ve seen, time and again, drive above-average engagement.
Digital marketing master class session IIKenny Soto
This is the second session of a series of marketing workshops that teach small business owners how to survive the 2017 marketplace. Facilitated by SCORE NYC.
Digital marketing master class session 1Kenny Soto
The first of 5 masterclass sessions I presented alongside Maurice Bretzfield. We teach small business owners how to leverage the new digital landscape to grow their businesses.
Develop your own small business social media strategy tailored to your brand, your customers, and your staff. Follow the 6 steps to define your plan, assign responsibility, get started, and follow through.
8 Facebook Post Formulas that Drive EngagementWishpond
This simple Slideshare gives you eight proven Facebook Post formulas that drive engagement.
We’ve examined the world’s top Facebook Pages to see which posts are, on average, generating more participation from Facebook Fans than others.
We’ve broken down the content in these posts to find the common pieces that remain, and created formulas that we’ve seen, time and again, drive above-average engagement.
Digital marketing master class session IIKenny Soto
This is the second session of a series of marketing workshops that teach small business owners how to survive the 2017 marketplace. Facilitated by SCORE NYC.
Digital marketing master class session 1Kenny Soto
The first of 5 masterclass sessions I presented alongside Maurice Bretzfield. We teach small business owners how to leverage the new digital landscape to grow their businesses.
Develop your own small business social media strategy tailored to your brand, your customers, and your staff. Follow the 6 steps to define your plan, assign responsibility, get started, and follow through.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
6. the art of steering—heading toward a goal
w
in
d
or
tid
e
course set
7. the art of steering—getting blown off course
w
in
d
or
tid
e
course set
8. the art of steering—course correcting
w
in
d
or
tid
e
course set
correction of error
9. the art of steering
w
in
d
or
tid
e
course set
correction of error
10. the art of steering—constantly using feedback
w
in
d
or
tid
e
course set correction of error
correction of error
11. the art of steering
w
in
d
or
tid
e
course set correction of error
correction of error
12. the art of steering—achieving the goal
w
in
d
or
tid
e
course set correction of error
correction of error
13. How do we design for conversation?
applying cybernetics
science of “getting what you want”
helps to understand, navigate, and regulate complex systems
encompasses human, social, and technical components
includes a branch called “conversation theory”
14. How to design for conversation?
applying cybernetics—to design conversations
what are the goals?
how do we measure
if we’re on course?
what are the levers?
18. chooses a language
shared
language
goal
interface
participant A participant B
context
17
19. begins an exchange
shared
language
goal
evaluating
learning
interface
participant A participant B
action
context
18
20. evokes a reaction...
shared
language
goal goal
yes!!
evaluating
learning
interface
participant A participant B
action
context
19
21. ...that evokes a reaction
shared
language
goal goal
evaluating
learning
interface
participant A participant B
action action
exchange
exchange
context
20
22. agreement may be reached
shared
language
goal goal
agreement
evaluating
learning
interface
participant A participant B
action action
exchange
exchange
context
21
23. a transaction may occur
shared
language
goal goal
agreement
evaluating
learning
interface
participant A participant B
action (trans)action
exchange
exchange
context
22
24. why conversation is important
brands want consumers to buy
consumers need to believe that buying will get them what they want
convincing consumers to buy = influencing what consumers believe
conversation is the most effective means to influence beliefs.
these fundamentals do not change—
even as technology and marketing evolves.
23
25. evolution of marketing
before after
conversational conversational
media media
Marketing Era Emergent Consolidation Reformation
Professional
Creating presence Selling features Marketing benefits Branding 360 Communications
Positioning
Direct (DM) Viral/Guerrilla marketing
Segmentation Personalization
Account planning
Google contextual ads
Long tail
Media Era Television Digital
Hi-speed printing Radio
Newspaper networks wield power Consolidation
National papers/color
TV networks wield power
Mass-circulation magazines Photo magazines Specialty magazines
Telephone Cable Customization
Computing
Time 1950 2000
1850 1900
Advertising methods respond to social and economic changes
and to opportunities afforded by changing media.
24
after Dubberly Design Office 2008
26. what changes
before after
conversational conversational
media media
mostly 1-to-many & 1-way easily any-to-any & all-way
slow feedback—few consumers fast feedback—many consumers
main metric = sales transactions possible metrics = every action
marketers talk to consumers, “consumers in control”,
control conversation overwhelm marketing messages
marketers are “brand stewards” marketers host brand conversations
25
29. what can we do?
join the conversation with consumers
understand which conversations can be influenced
facilitate productive conversations
27
30. shared
language
goal goal
agreement
evaluating
learning
interface
participant A participant B
action (trans)action
exchange
exchange
context
28
31. shared
language
goal goal
agreement
evaluating
learning
interface
I. Context
participant A participant B
action (trans)action
exchange
exchange
context
finding the right moment to open an exchange
consumer must be receptive
when and where is “reasonable”?
digital media has created an explosion of contexts
email
search engine results
cafe metro tweets
web page banners, contextual ads
mobile phones, geo-location, context-sensing
... plus, traditional media are “going digital”
29
34. shared
language
goal goal
agreement
evaluating
learning
interface
II. Shared Language
participant A participant B
action (trans)action
exchange
exchange
context
defines what we can converse about
starts with vocabulary and ideas that resonate
speaks in customer terms
tunes into consumer need-states, wants, and desires
creates a “language system” that begins to build a connection
31
38. shared
language
goal goal
agreement
evaluating
learning
interface
III. Exchange
participant A participant B
action (trans)action
exchange
exchange
context
2-way co-evolution of ideas
should be what we mean by “interactive”
must involve listening, offering, questioning
must offer some value to keep engagement going
may be broken off at any time (by either participant)
useful to both sides in learning about the other iPod colors
consumer learns what is possible
marketer learns what consumers think, feel, and want
33
43. shared
language
goal goal
agreement
evaluating
learning
interface
IV. Agreement
participant A participant B
action (trans)action
exchange
exchange
context
shared understanding
common history is created
trust is built
beliefs are validated or changed
35
44. changing beliefs requires conversation
questions and testing understanding
conveying new ideas
brand consumer
36
45. a lot of conversation is internal
conversation & feedback
mostly internal
brand consumer
37
46. P2P conversation is more influential
change of belief
open connection
brand consumer
38
47. internal and P2P conversations
are needed to agree on shared beliefs
change of belief
open connection
brand consumer
39
48. shared
language
goal goal
agreement
evaluating
learning
interface
IV. Agreement
participant A participant B
action (trans)action
exchange
exchange
context
shared understanding
common history is created
trust is built
beliefs are validated or changed
trust is established (or not)
enough history to ensure compatible goals
sets expectations for future conversations
trust = lower risk and saving time
40
52. shared
language
goal goal
agreement
evaluating
learning
interface
participant A participant B
V. Actions or Transactions
action (trans)action
exchange
exchange
context
coordinate about shared beliefs and shared goals
stay connected, continue the conversation
participate in communities, social networks, real-world f2f
demonstrate commitment
BUY product or service
42
56. CONVERSATION REDUX
shared
language
goal goal
agreement
evaluating
learning
interface
participant A participant B
action (trans)action
exchange
exchange
context
44
57. CONVERSATION REDUX
I. context
II. language
III. exchange
IV. agreement
V. transaction
context—language—exchange—agreement—transaction
cleat = conversational traction
45
58. conversation is
the infrastructure LIFETIME
VALUE
of commerce
value
TRUST
HISTORY
RELATIONSHIP
CONVERSATION
time 46
59. Long-term business success LIFETIME
VALUE
requires
On-going transactions
need TRUST
On-going trust
HISTORY
is built through
On-going relationship
RELATIONSHIP
is possible only via
CONVERSATION
time 47
60. from...
C
CUSTOMER
R
RELATIONSHIP
M
MANAGEMENT
48
61. to...
CONVERSATION
C
RELATIONSHIP
R
MANAGEMENT
M
49
62. putting conversation to work
design for a campaign
context
language
exchange
agreement
transaction
50
63. putting conversation to work
DOVE Campaign for Real Beauty
2% of women think they’re beautiful
context
what is beauty? inner—natural—feeling so—feeling good about self
language
among women everywhere—”tick” campaign
exchange
the world would be a better place if women were allowed to feel
agreement
good about themselves
Dove sales increased by $500M in 3 years
transaction
51
64. putting conversation to work
your campaign here
context
language
exchange
agreement
transaction
53
65. summary
conversation will always occur—you better be good at it.
changes in technology force us to evolve.
all successful evolution is co-evolution—
each participant must change in response to the other.
conversation is the most efficient means to co-evolution.
design for conversation = viability today and tomorrow.
54
67. Appendix
1. invest in understanding conversation
evaluate prior campaigns in terms of conversations
for C-L-E-A-T, how could the conversations have been improved?
look at each technology in terms of conversations
what does a given technology do better?
less well?
think in terms of conversations when developing new campaigns
what’s the goal?
what’s the best technology for each of conversation?
can we design directly to increase trust?
56
68. Appendix
2. track trends, tools, and technologies
...that will change marketing conversations in the next 5 years
beyond social networks
beyond mobility
context-awareness
57
69. Appendix
3. design for conversation
embrace every consumer as a participant
define specific goals for each exchange
for the brand
for the consumer
work such that conversation leads design
context...
language...
exchange...
agreement...
transaction...
58
70. Appendix
4. prototype the conversations you want
prototype conversations,
not web sites or marketing campaigns
instill continuous sensing and testing as a process for
understanding the market
defining and delivering the offering
increasing customer satisfaction.
remember that productive conversation is iterative.
it requires trial-and-error. it gets more efficient over time.
59
71. Appendix
another model of consumer conversations
Hugh Dubberly & Shelley Levenson 2008
Connect & attract
The initial connection with
Compelling the person and using that
contact to make an effective
Captures the users’
and affective impression
imagination
Orientating
Reverberating
Advocate Orient
Help users navigate
“you just have
The person actively The overview or preview of
the world
to try this”
communicates their what’s available or possible,
satisfaction to others allowing exploration and
supporting the early stages
of learning
Generative Embedded
Extend & retain Interact
Promise more Become part of
good things users’ lives
The person comes back for more The person may begin to
as their expectations are raised— interact with or customize
at the same time a significant products after learning new
level of loyalty and leverageable options through promotions,
relationships are achieved by hearing other customers
order, and by sharing
preferences with friends.
60