SMX@adtech: Search Engine Optimization Tactics — JulieSun

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SMX@adtech: Search Engine Optimization Tactics — JulieSun

  1. 1. SMX @ ad:tech: Search Engine Optimization Tactics PANELIST: Julie Sun , Director, Digital Marketing
  2. 2. Overview <ul><li>Editorial </li></ul><ul><li>Technology </li></ul><ul><li>Marketing </li></ul><ul><li>Press </li></ul><ul><li>Results </li></ul>
  3. 3. Editorial <ul><li>Keyword Density & Research </li></ul><ul><li>Optimized Links </li></ul><ul><li>Different Title, same content </li></ul><ul><li>Version 1 - Why Is Robert Pattinson Hiding In This Photo? </li></ul><ul><li>Version 2 - ‘ Vanity Fair ’ Blows What’s Left Of My Mind With ‘ West Side Story ’ Photo Shoot Starring Jennifer Lopez, Camilla Belle, Drake Bell … And ROBERT PATTINSON ! </li></ul>
  4. 4. Technology <ul><li>SEO training </li></ul><ul><li>Build SEO into product development workflow. </li></ul><ul><ul><li>Wires </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Build phases </li></ul></ul><ul><ul><li>Launch </li></ul></ul><ul><ul><li>Post launch </li></ul></ul>
  5. 5. Marketing <ul><li>Linking </li></ul><ul><li>Social Marketing </li></ul><ul><li>Partnerships </li></ul>
  6. 6. Press <ul><li>Keyword Research & Density </li></ul><ul><li>Optimized links </li></ul><ul><li>Build SEO review into press review process </li></ul><ul><ul><li>Draft Review </li></ul></ul><ul><ul><li>Final Review </li></ul></ul>
  7. 7. Results <ul><li>Takes time to get everyone on board </li></ul><ul><li>Might take some time to see results once you optimize </li></ul><ul><li>Competitive landscape will affect results </li></ul><ul><li>MTV saw YOY 48% increase in search traffic </li></ul>2008 % Site Traffic from Natural Search 2009 % Site Traffic from Natural Search 36.7% 55.1%

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