ADSPACE Measurement and Metrics — Jarck Mardack

The document discusses how to increase visitor value by directing them to useful content on a website. It recommends starting from scratch when designing landing pages rather than borrowing from search campaigns. Organize content into categories and taxonomies and map campaigns to these structures to help visitors easily find relevant information. The goal is for landing pages to act as hubs that satisfy visitors' content needs and allow opportunities to monetize through ads or purchases, rather than using conventional landing pages focused solely on conversions.