The Quadric framework can help you strengthen your role in your value chain: drive volume and pricing, influence future trends and guide innovation in your industry.

1. Using the Quadric® Framework
as a Management Tool
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2. Industry leaders could make many claims, but
choose to build focused positions
Product Service Innovation
Position
leadership? leadership? leadership?
Safety
Yes Yes Yes
Reliability
Yes Yes Yes
Yes Yes Yes Simplicity
Yes Yes Yes Problem solving
Driving change
Yes Yes Yes
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Yes Yes Yes Performance
Empowering
Yes Yes Yes
people
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3. Your positioning strategy guides decisions
across your value chain
Emotional
Optimized Brand
Emotional
Portfolio
Positioning Strategy
External
Internal
Cultural Aligned
Internal External
(True, relevant, high-
Uniqueness Marketing
value focus)
Operational
Rational
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Evidence
Rational
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4. Use positioning to manage your value chain,
not just your company
Investors Suppliers Company Distributors Dealers/ End-users Influencers
retailers
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4

5. Use positioning to increase marketing
effectiveness, driving volume and pricing
Drive volume &
pricing
Push Pull
Investors Suppliers Company Distributors Dealers/ End-users Influencers
retailers
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6. Use positioning to guide branding and
communications, influencing future trends
Drive volume & Influence
pricing future trends
Pull
Push Pull
Investors Suppliers Company Distributors Dealers/ End-users Influencers
retailers
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6

7. Use positioning to guide innovation by
development teams and partners
Guide Drive volume & Influence
innovation pricing future trends
Push Pull
Push Pull
Investors Suppliers Company Distributors Dealers/ End-users Influencers
retailers
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7

8. Use positioning to integrate past and future
acquisitions
Guide Drive volume & Influence
innovation pricing future trends
Push Pull
Push Pull
Investors Suppliers Company Distributors Dealers/ End-users Influencers
retailers
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Integrate acquisitions
8

9. Your Quadric
Do you have a
clear positioning
strategy?
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10. Your Quadric
Is your brand portfolio optimized
to best represent your position?
(e.g. naming, visual identity)
Do you have a
clear positioning
strategy?
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11. Your Quadric
Is your brand portfolio optimized
to best represent your position?
(e.g. naming, visual identity)
Are you creating Do you have a
cultural uniqueness clear positioning
which directly supports strategy?
your position? (e.g.
behaviors, attitudes)
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12. Your Quadric
Is your brand portfolio optimized
to best represent your position?
(e.g. naming, visual identity)
Are you creating Do you have a
cultural uniqueness clear positioning
which directly supports strategy?
your position? (e.g.
behaviors, attitudes)
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Do you collect operational evidence
that reinforces your position?
(e.g. performance metrics, case studies)
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13. Your Quadric
Is your brand portfolio optimized
to best represent your position?
(e.g. naming, visual identity)
Are you creating Do you have a Have you aligned
cultural uniqueness clear positioning marketing to build your
which directly supports strategy? positioning while driving
your position? (e.g. sales? (e.g. sponsorships,
behaviors, attitudes) advertising)
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Do you collect operational evidence
that reinforces your position?
(e.g. performance metrics, case studies)
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14. Add positioning to your strategy process
Position?
Develop a clear
positioning strategy
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15. Implement your positioning strategy in each
area of your Quadric
Position? Position
Develop a clear Implement the
positioning strategy strategy thoroughly
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16. Let your positioning strategy guide decisions,
building strategic differentiation over time
Position? Position Position
Develop a clear Implement the Manage based on
positioning strategy strategy thoroughly positioning
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17. www.quadric.dk
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