This document discusses tools and strategies for positioning a company's messaging and culture. It outlines a process called "Power Positioning" which involves developing core messaging, positioning statements, and sales tools. This is then integrated across various departments like training, marketing, lead generation, and sales effectiveness. The goal is to drive sales funnel activity, accelerate results, and make navigating the sales process easy. It also discusses making these messaging strategies a sustained part of the company's culture.
Making power positioning and power tools your company’s messaging culture
1. Making Power
Positioning and Power
Tools Your Company's
Messaging Culture
Eryn Del Castillo
Vice President, Sales Operations
ADP Advanced MD
September 20, 2012
2. What is Cultural? !
cul·tur·al/ˈkəәlCHəәrəәl/
Adjective: Of or relating to the ideas, customs, and social
behavior of a society.
Of or relating to the arts and to intellectual achievements.
Synonyms: cultured
Sales effectiveness
3. Power Positioning at ADP
143 $4.6M 90 340% 42
Closed Deals Incremental Replicated
in the Pilot Revenue Day Period ROI Across
Region Organization