The Almighty Local Dollar — Greg Sterling
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- The local ad market in North America is worth over $90 billion according to the IAB and other media sources. - While local search is often associated with small businesses like plumbers and pizza places, major brands are also leveraging local online ads to drive customers to physical store locations. - The majority of transactions still occur offline in stores, despite more consumers researching online first. E-commerce makes up less than 4% of US retail sales.
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For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
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Other areas of emphasis were:
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ATD Austin Yellow Pages Solution
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2) Key insights show SMBs still use print yellow pages as part of their marketing mix and are increasing digital spending. The Golden Gulf Coast region population is over 1 million with many Hispanic and younger residents.
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Power Grid Model
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What to expect
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Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
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These topics will be covered
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The Almighty Local Dollar — Greg Sterling
- 1. Local Overview Greg Sterling Sterling Market Intelligence/Opus Research
- 2. Local Ad Market: North of $90B Source: IAB, various media sources
- 3. ‘ Plumbers & Pizza’ not the Whole Story “ Local search” has historically been associated with SMB advertising (e.g., plumbers and pizza)
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