This document discusses marketing strategies for various AIESEC programs. It begins by outlining a fundamental change in marketing communications and the roles of national and local committees. It then provides details on digital marketing, customer experience delivery, and collaboration between different levels. Specific strategies are proposed for different AIESEC programs, including generating content to drive awareness and conversion. The document emphasizes understanding target markets and adapting messaging and channels accordingly.
Content Nirvana for b2b product startupswww.mcoach.in
An introductory guide to strategic content marketing with a focus on audience development through personas and calendar. Highlighting content rules and best practices that will deliver results for b2b startups
Structured approach to building personaswww.mcoach.in
persona is an archetype of various stakeholders involved in business like audience, prospect, deciders, influencers, product, customers and users.A persona has several components like day in life, outlook, objectives, motivations, obstacles, lookouts, engagements, economic perspectives.
We created this venue marketing plan template for a large event venue in Orlando in 2016. The same exact venue marketing plan stragegy works flawlessly today in 2021. If you are looking to attract group events to your venue, please contact me.
Digital Marketing Plan Template 2016 - UPDATEDBe Dynamic
Need help creating a digital plan for 2016? Download the digital marketing plan template to help you plan and implement your digital marketing strategy and activity for 2016. #digitalmarketing #strategy
How to create digital marketing campaign effectivelyAndri H.
The document outlines the steps to create an effective digital marketing campaign, which are: 1) Define campaign goals and metrics, 2) Identify the target audience, 3) Create relevant content, 4) Publish the campaign on appropriate channels at the right time, 5) Analyze results using key performance indicators, 6) Evaluate results and make improvements. It also provides tips for content research, audience analysis, and useful online tools and resources.
DMW Direct is a marketing agency that uses an omnichannel approach to connect with customers and motivate them to take action. The agency provides digital services including web strategy, user experience design, web development, digital marketing programs like paid search, email, and analytics to help clients achieve their goals. DMW Direct's methodology includes assessing clients' objectives, analyzing audiences, and developing strategies and tactics to optimize engagement and drive results across channels.
This document discusses various ways that brands are using social media for marketing purposes. It covers listening to customers, building brand awareness, acquiring and qualifying new customers, and engaging in one-to-one conversations. The large user bases and high engagement on sites like Facebook and Twitter provide valuable data and marketing opportunities. However, the real value comes from how brands utilize this data to improve customer experiences through personalized and relevant content. Effective social marketing involves setting goals, building an audience, engaging fans, and using customer data for segmentation and personalization.
Content Nirvana for b2b product startupswww.mcoach.in
An introductory guide to strategic content marketing with a focus on audience development through personas and calendar. Highlighting content rules and best practices that will deliver results for b2b startups
Structured approach to building personaswww.mcoach.in
persona is an archetype of various stakeholders involved in business like audience, prospect, deciders, influencers, product, customers and users.A persona has several components like day in life, outlook, objectives, motivations, obstacles, lookouts, engagements, economic perspectives.
We created this venue marketing plan template for a large event venue in Orlando in 2016. The same exact venue marketing plan stragegy works flawlessly today in 2021. If you are looking to attract group events to your venue, please contact me.
Digital Marketing Plan Template 2016 - UPDATEDBe Dynamic
Need help creating a digital plan for 2016? Download the digital marketing plan template to help you plan and implement your digital marketing strategy and activity for 2016. #digitalmarketing #strategy
How to create digital marketing campaign effectivelyAndri H.
The document outlines the steps to create an effective digital marketing campaign, which are: 1) Define campaign goals and metrics, 2) Identify the target audience, 3) Create relevant content, 4) Publish the campaign on appropriate channels at the right time, 5) Analyze results using key performance indicators, 6) Evaluate results and make improvements. It also provides tips for content research, audience analysis, and useful online tools and resources.
DMW Direct is a marketing agency that uses an omnichannel approach to connect with customers and motivate them to take action. The agency provides digital services including web strategy, user experience design, web development, digital marketing programs like paid search, email, and analytics to help clients achieve their goals. DMW Direct's methodology includes assessing clients' objectives, analyzing audiences, and developing strategies and tactics to optimize engagement and drive results across channels.
This document discusses various ways that brands are using social media for marketing purposes. It covers listening to customers, building brand awareness, acquiring and qualifying new customers, and engaging in one-to-one conversations. The large user bases and high engagement on sites like Facebook and Twitter provide valuable data and marketing opportunities. However, the real value comes from how brands utilize this data to improve customer experiences through personalized and relevant content. Effective social marketing involves setting goals, building an audience, engaging fans, and using customer data for segmentation and personalization.
Guest lecture to Alternative Media and Public Relations class, Texas A&M University by Catherine Jones and Caitlin Jeansonne.
In this presentation to an Alternative Media and Public Relations class, the MMI agency guest speakers gave the students a look into the life of a PR/social professional. Catherine and Caitlin describe the individual responsibilities and skills of PR, social media, and experiential. The students are given advice and tips about honing their skills and how to get started after they graduate.
Digital marketing involves several key strategies. These include search engine optimization (SEO) to increase organic search traffic, pay-per-click (PPC) advertising, social media marketing on platforms like Facebook and Twitter, content marketing by creating and sharing relevant articles and videos, email marketing, and marketing on other platforms like LinkedIn, YouTube, and Snapchat. To be effective at digital marketing requires skills like storytelling, creative problem solving, sales and persuasion, project leadership, agility and adaptability, strategic planning, understanding of CRM, social media, basic design, and strong communication abilities.
This digital marketing plan aims to sell 500 units of an Edukart digital marketing course over 3 months. It analyzes the target customer demographics, competitors, and growing market size/demand for digital marketing skills in India. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. SMART goals are set to increase sales and leads through various digital marketing channels like PPC, SEO, content marketing, social media ads, and more. Keywords and campaign structures are outlined for PPC. The plan allocates a $5k total budget across channels and provides steps for implementing mobile marketing.
- Developing dynamic content for a multitude of industries while providing web analytics, SEO, web design, content marketing, social media marketing, and brand strategies to ensure products reach their target audience.
- Designing modern responsive websites and creative content including logos, banners, and engaging videos.
- Strategically using mobile and emerging technologies to raise brand awareness and resolve issues that may affect a marketing presence or productivity.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
Creating and budgeting an effective digital marketing planRonald Scharman
Ron Scharman gave a presentation on creating and budgeting an effective digital marketing plan. He discussed his background in digital marketing and wine business. The presentation covered an overview of the technology landscape, customer acquisition channels, components of a digital marketing plan including objectives, strategies, tactics and schedule. It also discussed pricing theory, budgeting, metrics and cost-benefit analysis of digital campaigns. The key question discussed was how to sell a 3-dimensional story through 2-dimensional digital channels.
This document provides an overview of principles of digital marketing and social media. It discusses establishing goals and objectives, understanding an organization's brand identity and values, and conveying those through digital media. Key topics covered include the digital marketing ecosystem, developing a digital marketing strategy, understanding a brand's positioning in the market, and optimizing social media pages. The document provides guidance on elements like creating a value proposition, developing goals and key performance indicators (KPIs), and understanding an organization's competition.
Toshiba Laptops: An integrated digital marketing strategyArchana Nilaver
An integrated Digital Marketing strategy for Toshiba Laptops India. The objective is to create a digital presence through the social channels to promote the brand; its products, product innovation features & create engagement.
The document outlines a presentation on content marketing planning for 2014. It discusses how digital landscapes and consumer behaviors have changed, defining content marketing. It then provides a framework for an effective content marketing strategy, including defining the audience and their needs, setting goals, auditing existing content, creating a content calendar, choosing content types, sharing content across platforms, and tracking metrics. The presentation emphasizes the importance of understanding audiences and creating relevant content to meet their needs.
This document provides steps for taking B2B marketing automation to the next level. It discusses creating a lifecycle engagement plan, integrating content marketing, starting with simple campaigns and multi-step welcome sequences, adding targeting and segmentation, getting frequency right through nurturing, adding lead scoring and grading, and using machine learning and predictive analytics in the future. The overall aim is to provide guidance on advanced uses of marketing automation to engage prospects and customers at different stages of the buyer journey.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
The Social Effect's B2B Lead and Demand Gen Solutions gives you unrivalled precision targeting ability, Higher ROI and keeps your sales pipe full of MQL leads.
The impact of Covid19 on your digital strategySmart Insights
The past 2-3 months has accelerated digital demand by 2-3 years.
In this session we look at what is here to stay and how to not only survive, but thrive as a business going forward with a more digital future.
We will be showing you how to understand where your business is today, what key areas to focus on, and how to prioritise digital transformation strategies.
The document proposes a digital marketing strategy with the following objectives:
1) Reach the right audience and engage them to take action through an optimized strategy across platforms like Facebook, Instagram, and search engines.
2) Generate sales leads and capture leads from customers searching online through activities like content marketing, social media campaigns, search ads, and affiliate marketing.
3) Measurably build the brand and drive brand loyalty in a cost-effective manner by putting customers in control and providing convenience through targeted digital marketing.
This presentation discusses integrated digital marketing. It defines online and digital marketing, examines the digital landscape and importance of data. It emphasizes creating a unified customer experience across channels through data and insights. Finally, it explores specific digital tactics like search, websites, email, social media and how to measure success through relevant metrics and ROI.
The document provides a digital marketing strategy plan for Environmental Doctor. It begins with defining Environmental Doctor's objective in digital marketing as building loyal customer relationships. It then analyzes Environmental Doctor's target market both in general and within the digital space. Specifically, it identifies Environmental Doctor's online audiences as residential "evangelists" like teacher Amy Jones, and commercial "industry thought leaders" that clients look to for advice. The plan will make recommendations on tactics like search engine marketing, social media, and website optimization to help Environmental Doctor engage these online audiences.
This document outlines AIESEC's customer flow process to develop exchange products and deliver excellent customer experiences. It describes attracting strangers as visitors through online and offline marketing, converting visitors into leads by providing compelling content and calls to action, and closing leads by making them customers through the selection process and opportunity portal. The main marketing focus is on attracting, converting, and closing through digital and physical promotional strategies.
This document discusses branding for AIESEC, a youth leadership organization. It outlines key elements of the AIESEC brand including its target audiences of members, enablers, and supporters. The benefits of AIESEC are described as societal impact, personal and professional development, international experience, and a global network. Youth driven impact and an integrated experience are identified as differentiators from competitors. The essence of AIESEC is explained as centering its actions on what it does as an organization. The branding is presented as now belonging to those reviewing the document to shape through their own creativity.
This document outlines a digital transformation project plan for AIESEC in Belgium. It aims to optimize their website, lead nurturing process, and operations by making them more digital and data-driven. The key strategies involve updating the website to be more interactive and mobile-optimized to increase conversion rates. An automated email workflow will be developed based on customer personas and behaviors to increase conversions from sign-ups to customers. Existing processes will be analyzed and proposed solutions will digitize operations to increase efficiency, such as reducing the average customer flow time. The project team will implement these strategies over the next year to double their impact through a more centralized digital ecosystem.
Customer flows marketing session for AIESEC in NigeriaJosephus AYOOLA
This is a session focuses on the role of Marketing and Communications being a driver on how AIESEC as an organization is evolving its customer flow/interaction according to the launching of its new Global Information System and it can be optimized to drive more results, impact, promoters and entity growth.
Guest lecture to Alternative Media and Public Relations class, Texas A&M University by Catherine Jones and Caitlin Jeansonne.
In this presentation to an Alternative Media and Public Relations class, the MMI agency guest speakers gave the students a look into the life of a PR/social professional. Catherine and Caitlin describe the individual responsibilities and skills of PR, social media, and experiential. The students are given advice and tips about honing their skills and how to get started after they graduate.
Digital marketing involves several key strategies. These include search engine optimization (SEO) to increase organic search traffic, pay-per-click (PPC) advertising, social media marketing on platforms like Facebook and Twitter, content marketing by creating and sharing relevant articles and videos, email marketing, and marketing on other platforms like LinkedIn, YouTube, and Snapchat. To be effective at digital marketing requires skills like storytelling, creative problem solving, sales and persuasion, project leadership, agility and adaptability, strategic planning, understanding of CRM, social media, basic design, and strong communication abilities.
This digital marketing plan aims to sell 500 units of an Edukart digital marketing course over 3 months. It analyzes the target customer demographics, competitors, and growing market size/demand for digital marketing skills in India. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. SMART goals are set to increase sales and leads through various digital marketing channels like PPC, SEO, content marketing, social media ads, and more. Keywords and campaign structures are outlined for PPC. The plan allocates a $5k total budget across channels and provides steps for implementing mobile marketing.
- Developing dynamic content for a multitude of industries while providing web analytics, SEO, web design, content marketing, social media marketing, and brand strategies to ensure products reach their target audience.
- Designing modern responsive websites and creative content including logos, banners, and engaging videos.
- Strategically using mobile and emerging technologies to raise brand awareness and resolve issues that may affect a marketing presence or productivity.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
Creating and budgeting an effective digital marketing planRonald Scharman
Ron Scharman gave a presentation on creating and budgeting an effective digital marketing plan. He discussed his background in digital marketing and wine business. The presentation covered an overview of the technology landscape, customer acquisition channels, components of a digital marketing plan including objectives, strategies, tactics and schedule. It also discussed pricing theory, budgeting, metrics and cost-benefit analysis of digital campaigns. The key question discussed was how to sell a 3-dimensional story through 2-dimensional digital channels.
This document provides an overview of principles of digital marketing and social media. It discusses establishing goals and objectives, understanding an organization's brand identity and values, and conveying those through digital media. Key topics covered include the digital marketing ecosystem, developing a digital marketing strategy, understanding a brand's positioning in the market, and optimizing social media pages. The document provides guidance on elements like creating a value proposition, developing goals and key performance indicators (KPIs), and understanding an organization's competition.
Toshiba Laptops: An integrated digital marketing strategyArchana Nilaver
An integrated Digital Marketing strategy for Toshiba Laptops India. The objective is to create a digital presence through the social channels to promote the brand; its products, product innovation features & create engagement.
The document outlines a presentation on content marketing planning for 2014. It discusses how digital landscapes and consumer behaviors have changed, defining content marketing. It then provides a framework for an effective content marketing strategy, including defining the audience and their needs, setting goals, auditing existing content, creating a content calendar, choosing content types, sharing content across platforms, and tracking metrics. The presentation emphasizes the importance of understanding audiences and creating relevant content to meet their needs.
This document provides steps for taking B2B marketing automation to the next level. It discusses creating a lifecycle engagement plan, integrating content marketing, starting with simple campaigns and multi-step welcome sequences, adding targeting and segmentation, getting frequency right through nurturing, adding lead scoring and grading, and using machine learning and predictive analytics in the future. The overall aim is to provide guidance on advanced uses of marketing automation to engage prospects and customers at different stages of the buyer journey.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
The Social Effect's B2B Lead and Demand Gen Solutions gives you unrivalled precision targeting ability, Higher ROI and keeps your sales pipe full of MQL leads.
The impact of Covid19 on your digital strategySmart Insights
The past 2-3 months has accelerated digital demand by 2-3 years.
In this session we look at what is here to stay and how to not only survive, but thrive as a business going forward with a more digital future.
We will be showing you how to understand where your business is today, what key areas to focus on, and how to prioritise digital transformation strategies.
The document proposes a digital marketing strategy with the following objectives:
1) Reach the right audience and engage them to take action through an optimized strategy across platforms like Facebook, Instagram, and search engines.
2) Generate sales leads and capture leads from customers searching online through activities like content marketing, social media campaigns, search ads, and affiliate marketing.
3) Measurably build the brand and drive brand loyalty in a cost-effective manner by putting customers in control and providing convenience through targeted digital marketing.
This presentation discusses integrated digital marketing. It defines online and digital marketing, examines the digital landscape and importance of data. It emphasizes creating a unified customer experience across channels through data and insights. Finally, it explores specific digital tactics like search, websites, email, social media and how to measure success through relevant metrics and ROI.
The document provides a digital marketing strategy plan for Environmental Doctor. It begins with defining Environmental Doctor's objective in digital marketing as building loyal customer relationships. It then analyzes Environmental Doctor's target market both in general and within the digital space. Specifically, it identifies Environmental Doctor's online audiences as residential "evangelists" like teacher Amy Jones, and commercial "industry thought leaders" that clients look to for advice. The plan will make recommendations on tactics like search engine marketing, social media, and website optimization to help Environmental Doctor engage these online audiences.
This document outlines AIESEC's customer flow process to develop exchange products and deliver excellent customer experiences. It describes attracting strangers as visitors through online and offline marketing, converting visitors into leads by providing compelling content and calls to action, and closing leads by making them customers through the selection process and opportunity portal. The main marketing focus is on attracting, converting, and closing through digital and physical promotional strategies.
This document discusses branding for AIESEC, a youth leadership organization. It outlines key elements of the AIESEC brand including its target audiences of members, enablers, and supporters. The benefits of AIESEC are described as societal impact, personal and professional development, international experience, and a global network. Youth driven impact and an integrated experience are identified as differentiators from competitors. The essence of AIESEC is explained as centering its actions on what it does as an organization. The branding is presented as now belonging to those reviewing the document to shape through their own creativity.
This document outlines a digital transformation project plan for AIESEC in Belgium. It aims to optimize their website, lead nurturing process, and operations by making them more digital and data-driven. The key strategies involve updating the website to be more interactive and mobile-optimized to increase conversion rates. An automated email workflow will be developed based on customer personas and behaviors to increase conversions from sign-ups to customers. Existing processes will be analyzed and proposed solutions will digitize operations to increase efficiency, such as reducing the average customer flow time. The project team will implement these strategies over the next year to double their impact through a more centralized digital ecosystem.
Customer flows marketing session for AIESEC in NigeriaJosephus AYOOLA
This is a session focuses on the role of Marketing and Communications being a driver on how AIESEC as an organization is evolving its customer flow/interaction according to the launching of its new Global Information System and it can be optimized to drive more results, impact, promoters and entity growth.
This document provides guidance on structuring marketing teams for Local Committees (LCs) based on their stage of growth and realization goals. It outlines key responsibilities for LCVPs and marketing team members focused on tasks like branding, communications, and driving specific programs like oGIP and oGCDP. Marketing teams should be sized appropriately based on realization targets and focus on just 1-2 key programs or issues. Data-driven backwards planning is recommended to set sign-up and conversion rate goals needed to achieve targeted realizations.
Loh Kim Choon has had a dual experience as a leader in AIESEC UTM, taking roles both nationally as Vice President of Out-Going Exchange and internationally through a traineeship in Taiwan. His AIESEC experience enriched his personal and professional skills and allowed him to better understand himself and the world. As Vice President, he now encourages other young people to gain similar life-changing international experiences through AIESEC's exchange programs. Additionally, the newsletter discusses AIESEC UTM's Cross Red Ribbon Alert project on HIV/AIDS awareness and upcoming elections for the Chief Delegate position to a leadership conference.
This document outlines 52 different types of marketing strategies and tactics that businesses can use. Some examples mentioned include cause marketing like Toms Shoes giving away free pairs of shoes, relationship marketing like Walgreens seeing increased spending from loyal customers, and viral marketing like WestJet's Christmas video receiving millions of views. The document provides brief descriptions and examples for each type of marketing strategy.
Marketing Yourself and Your Business (A quick intro)Marlon Fuentes
This document provides guidance on marketing and promoting yourself or a business. It discusses developing a marketing strategy including defining your business model, understanding the marketing mix of product, price, place and promotion. It also covers segmentation of customers, developing a positioning statement, and creating marketing objectives and key performance indicators. Tactics discussed include content marketing, social media, email marketing and public relations. The importance of analytics and having a strategic marketing calendar is also emphasized.
Marketing Yourself and Your Business (A quick intro)Marlon Fuentes
This document provides guidance on marketing and promoting yourself or a business. It discusses developing a marketing strategy including defining your business model, understanding the marketing mix of product, price, place and promotion. It also covers segmentation of customers, developing a positioning statement, and creating marketing objectives and key performance indicators. Tactics discussed include content marketing, social media, email marketing and public relations. The importance of analytics and having a strategic marketing calendar is also emphasized.
This document provides guidance on developing an effective marketing strategy to attract the right people. It emphasizes the importance of understanding the target audience through customer profiling and research into how they think. The key aspects of an attraction strategy discussed are developing the right message based on the target audience's needs and interests, selecting the most influential channels to reach them, and customizing the message for each channel. An example is provided of defining goals, targets, channels, and messaging for a campaign to provide teaching internships. The overall goal highlighted is to drive the desired end result through an integrated marketing strategy.
NTS 2014 Marketing and Communications Functional Track Session.Josephus AYOOLA
Session Delivered to members of AIESEC in Nigeria Marketing and Communications Functional Track on how to better understand their roles and synergize to drive the organisations focus programmes operations and achieve better results.
Why is the marketing world buzzing about “story”? Story is the most effective means of human communication. It’s a sense making mechanism that helps you convey an idea without making your audience burn too many mental calories. This method goes hand-in-hand with Inbound Marketing. In this robust Master class, Clover Carroll will relate how he uses his unique storytelling process to draw an audience into the message being conveyed. You’ll leave this class equipped with practical tips on how to implement the powerful marketing tool of storytelling, including how to use storytelling to increase your brand exposure and create brand authority through the creation of valuable content.
This document provides an overview of content marketing and principles for creating effective content. It defines content marketing and lists common types of content used. It outlines four key principles for developing a content marketing strategy: 1) creating customer personas, 2) mapping the customer engagement cycle, 3) developing the brand story, and 4) developing a content marketing channel plan. Finally, it provides an activity for creating a customer persona template. The overall message is that content marketing should be planned, designed to achieve customer-focused objectives, integrated across communications channels, and be relevant, useful, and engaging for target audiences.
The document provides guidance on attracting the right exchange participants by outlining how to build an attraction strategy through understanding the target audience, developing customized messaging for different channels, and executing a marketing campaign with a clear timeline and allocation of responsibilities across teams. It emphasizes the importance of collaboration between front office and back office functions to co-create program strategies and set unified goals.
Digital marketing certification provides an overview of digital marketing concepts and tactics. It discusses that marketing is now about building relationships through dialogue rather than just generating transactions. The summary discusses key digital marketing tactics like search engine optimization, content marketing, social media marketing, email marketing, and more. It also covers the rise of digital consumers and their expectations. Measurement and budgeting for content marketing are also addressed. The document provides a comprehensive overview of digital marketing strategies and best practices.
This document provides guidance on attracting the right exchange participants (EPs) by developing an effective marketing strategy. It emphasizes understanding the target audience and their needs. The strategy involves:
1) Defining the target audience through customer profiling and research to understand their backgrounds, interests, and pain points.
2) Developing messaging around the unique value propositions that addresses the target audience's needs and motivations.
3) Selecting marketing channels where the target audience spends time and is receptive to messages.
4) Creating a timeline to execute the strategy, train local teams, and support EPs through the application and selection process. Proper preparation and timeline management are essential for success.
Content Marketing Explained: Theory and Real Life ExamplesRachael Wachstein
If you're tired of all of the "experts" and their content marketing theories, this no nonsense presentation is for you. Learn how franchise systems can leverage content marketing for franchise development and unit sales. The presentation will take you from the big picture overview of the content marketing process to real life examples that will help you realize a content strategy that will work for your system.
This document provides an overview of marketing and communications within the National Education Cycle of AIESEC, the world's largest youth-run organization. It discusses key marketing concepts like the marketing process, the 4 P's of marketing, and why marketing is important. It explains how marketing contributes to different areas like incoming and outgoing exchanges, talent management, and products. The document also covers topics like communication, branding, and understanding the customer journey and organizational structure of AIESEC.
Next Generation Recruiting Workshop @Zalando HQ: Employer Branding with LinkedInLinkedIn D-A-CH
Thank you for your interest in Social Recruiting with LinkedIn. With these tips and tricks you can craft your Employer Brand effectively and attract the best talent. Find out more? Contact us: http://bit.ly/DemoLNKD
Looking for Digital marketing course in Delhi Saket, Khanpur, Delhi NCR? Visit DizitalAdda, the leading Digital Marketing Institute in Delhi, and get hands-on experience.
Dizitaladda is a digital marketing training institute located in New Delhi, India. It offers various digital marketing courses from basic to advanced levels, including post graduate programs, executive programs, and specialized tracks. The courses cover key areas like search engine optimization, social media marketing, content marketing, analytics, and more. Dizitaladda aims to equip students with in-demand digital skills and has placed over 500 students in top companies with salaries ranging from 5-9 LPA. It emphasizes practical learning through projects, internships, and mentorship from industry experts.
This document outlines the agenda and topics that will be covered in a business seminar on developing a company mission and purpose, and expanding business operations globally. The seminar will first address determining the purpose of the organization and communicating it to stakeholders. Participants will then evaluate strategic choices for expanding the company internationally, considering factors such as country selection, challenges, and overcoming barriers. Key learning outcomes include describing the company's mission and vision, developing a plan to communicate it, evaluating decisions for global expansion, and identifying challenges of going global.
A real brand dives deep into the soul with a BOLD & POLISHED experience that communicates, “I’m worth it.”
This success is founded on sound BUSINESS strategies. It’s the head and heart of marketing to the common.
It’s what sets us apart.
WE DON’T SELL PRODUCTS. WE MAKE ICONIC BRANDS.
The document provides guidelines for managing customer journeys from inquiries to matches. It begins by emphasizing synergy between marketing and sales teams. Marketing generates leads through content marketing while sales qualifies and converts leads. The document then details each stage of the inbound funnel: strangers become aware prospects who become marketing leads and then sales opportunities or matches. It focuses on sales' role in nurturing leads from inquiries to matches, including prioritizing high potential leads, cooperating to accelerate matching, and ensuring leads are not neglected. Two scenarios for lead delivery timing are suggested to balance resource use and matching timelines.
The document provides an agenda for the SES Hong Kong 2012 digital marketing conference taking place from September 10-12, 2012 at The Mira Hotel in Tsim Sha Tsui, Kowloon. The two day program includes keynote speeches, panel discussions, and breakout sessions on topics related to digital marketing, social media, search engine optimization, analytics, and more. Presenters will provide case studies, best practices, and lessons learned. The event aims to educate attendees on the latest tools, tactics and strategies for digital marketing success in Asia.
Digital marketing certification provides an overview of digital marketing concepts and tactics. It discusses that marketing is about building relationships through dialogue rather than just generating transactions. The document then outlines key digital marketing strategies like search engine optimization, content marketing, social media marketing, email marketing, and more. It also discusses how to develop content marketing strategies, choose the right social media channels, and consider regulations and measurements for digital marketing efforts. The document provides a high-level introduction to foundational digital marketing concepts.
This document outlines AIESEC India's roadmap for 2016, which focuses on operational excellence and customer intimacy. The roadmap includes delivering SDG-aligned projects, value to members, and internal branding. It also details plans for leadership development, including implementing the LEAD model to provide learning environments that develop qualities like empowering others, being solution-oriented, self-awareness, and having a world citizen mindset. A 4-step process is outlined for implementing the LEAD model at the local committee level, including training team members, creating a delivery plan, and tracking progress.
This document discusses Business Development efforts to support the Marketing and Communications strategies of the organization. It provides an analysis of how BD resources were invested in the previous quarter, the key MC strategies and priorities for the next quarter, and ways that BD can better align its efforts. This includes identifying areas where BD can help support initiatives like product innovation, entrepreneurship development, and empowerment programs. The document also proposes ways for BD partners to help achieve the organization's vision through youth development programs focused on bridging youth to business, society and the future. Partner benefits are outlined as attracting top talent, understanding youth insights, and increasing youth exposure to partners' companies and products.
Facilitate conversation on structure based on NCFChuck Chaoke 朝克
This document provides guidance for facilitating a conversation to establish new local structure at AIESEC based on the New Customer Flow (NCF). It outlines five steps: 1) Understanding the changes NCF brings and dividing work; 2) Setting performance goals; 3) Creating Tier 1 structure; 4) Adapting Tier 1 structure for lower tiers; 5) Validating the structure supports goals and creating an action plan. The overall goal is to co-create framework for key functions that supports NCF across organization tiers.
The document outlines standards for AIESEC's global community development program. It describes selection criteria that are competency and value-based. It details requirements for applicants like receiving interview feedback, signing contracts, attending regional induction conferences that cover topics like cultural understanding and personal goals. Expectations for trainees include having at least 3 hours of training per month covering topics like communication skills and global issues. The standards also address requirements like having communication channels, applying for visas within 3 days of matching, having insurance, attending preparation seminars, and participating in reintegration events after their internship is complete.
This document discusses AIESEC's Global Community Development Programme (GCDP). It defines the GCDP as an opportunity for exchange program participants to develop entrepreneurial and leadership skills through international volunteer experiences that create positive social impacts. The document outlines the benefits participants can gain, including a cross-cultural living and working experience on AIESEC's values-based platform. It also discusses structuring the GCDP into different tiers and functions to improve leadership development, issue-based programs, and personal growth of participants.
The document outlines standards for AIESEC's global community development program. It describes selection criteria that are competency and value-based. It details requirements for applicants like receiving interview feedback, signing contracts, attending regional induction conferences that cover topics like program introduction and personal goal setting. It also requires ongoing trainings covering issues, skills and knowledge. The standards discuss ensuring communication channels, acquiring visas and insurance, attending preparation seminars on topics such as culture shock and crisis management. EPs must have external touchpoints and customer relations management will check trainee preparation and support. The program concludes with a reintegration event and issuing of certificates upon submitting surveys and an internship report.
This document discusses digital marketing strategies for a student organization. It outlines a digital marketing strategy map that includes preparation, implementation, and tracking phases. Some key aspects of the strategy are developing a new customer flow enabled by a global information system, transforming the brand experience into a social network, and automating customer management processes. Local chapters will customize digital marketing strategies and execute national campaigns at the local level with support from national task forces.
This document discusses digital marketing strategies for a student organization. It outlines a digital marketing strategy map that includes preparation, implementation, and tracking phases. Some key aspects are developing a leads management tool, national branding standards, and local digital marketing education. The goal is to increase awareness, convert leads, and showcase stories through an integrated approach combining national and local digital efforts.
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3. Responsible for leads generation of B2C Marketing & B2B
Marketing
Great content drive brand awareness
Know your product & market first
• Essence/brand position/benefits
• Student market & corporate market(who/where/how)
Design your key message
Package your key message
Use different ways to deliver the key message
Conversion rate drive actual buying behavior
4. Digital Marketing in enlarging brand awareness
Online platform is not just for showcasing but for
marketing
Digital consumer behavior research
Digital marketing ‘s linkage with conversion rate
5. Customized Experience Delivery to satisfy customers
Marketing content in every part of customer journey
Customer community management
• Content collection in promoter stage
• Returnee story marketing
6. MC - LC Collaboration to deliver Consistent Brand Experience
National brand toolkit and product marketing
guideline
NST building to drive marketing results
LC participate in national taskforce to implement
national strategy
Brand touching points management (one AIESEC ,
one Voice)
9. stranger visitor promoter
MC
MarComm
National product marketing
guideline (VI &
Communication Plan)
Executes digital marketing
nationally with clear calls-to-
action.
PR management to drive
more traffic to website
Coordinate LEADS
management:
Standardized emails
at every point, leads
automatically get
next step
Tracking leads
management on
every level
National Campaign
Design
PR showcasing
LC
MarComm
customize product
packaging according to
local market situation
Localized digital marketing
strategy
physical marketing events
to enlarge brand
awareness
Leads nurturing:
opportunity
marketing
physical events
support
Story Collection
Local PR
showcasing
For other part,MC will design national template of materials delivered
to customer,and LC is responsible for implement it.
12. stranger visitor custom
er
promote
r
MC MarComm National Website Page
(content marketing &
SEO & LEADS
management)
National product Brand
Tookit(VI)
Buddy Program Launch
PR drive media
exposure to drive traffic
Opportunity
marketing
materials
template
(Design & story
telling template)
Cross-culture
EwA activity
design(GCDS,
etc)
National
Showcasing
Campaign
Showcasing
Campaign
LC MarComm Local sales proposal
Buddy Program
promotion
Implementation
Implement
LC ICX
opportunity
marketing
materials
to trainee
Local Activity
execution;
Local marketing
campaign(Discove
r China);
Media
Communication
Story Collection
Local
showcasing
13. • MC Level will be responsible for B2C
marketing & B2B marketing
• LC Level focus on B2C marketing , for
B2B just follow national standard.
14. Contents in this camp
• Digital Marketing Strategy
• Product understanding & JD clarification
• Public Relation
• Skill Training
• New team structure
• Planning Guidance
17. What is marketing?
Principle of Customer Value
Principle of Differentiation
Principle of Segmentation, Targeting, and
Positioning
18. Know what you can sell?
Know what you can sell?
Know how to introduce?
Product understanding
Student Market
understanding
Know how to make him buy?
Promotion
Conversion
21. Market Understanding
Draw a picture of your potential customer
10 min
Grade?
College?
Personality?
Emotional Status?
What is he busy with now?
Where to get information?
Personal Network?
Where you can approach them?
22. Promotion-Content
How to make our brand message more sharp?
why International is important?
why professional is important?
Why entrepreneurial is important?
Why global competency is important?
How to make it more vivid?
10 min
23. Promotion-Channel
Planning
What is the channel you can approach your target?
Where we can tell our story
Poster?Brochure?Event?Word of Mouth?
Can we give an analysis
5 min
32. How we do oGCDP marketing now?
Which LC is the best one in marketing ? Why?
Which part is good?
5 min
33. What is the Essence of Global Citizen Program?
Why many of us promote this program like travel agency!
34. What is marketing?
Principle of Customer Value
Principle of Differentiation
Principle of Segmentation, Targeting, and
Positioning
35. Know what you can sell?
Know what you can sell?
Know how to introduce?
Product understanding
Student Market
understanding
Know how to make him buy?
Promotion
Conversion
38. Market Understanding
Draw a picture of your potential customer
10 min
Grade?
College?
Personality?
Emotional Status?
What is he busy with now?
Where to get information?
Personal Network?
Where you can approach them?
39. Promotion-Content
How to make our brand message more sharp?
why International team experience is
important?
Why global citizen awareness is important?
Why culture experience is important?
How to make it more cool?
10 min
40. Promotion-Channel
Planning
What is the channel you can approach your target?
Where we can tell our story
Poster?Brochure?Event?Word of Mouth?
Can we give an analysis
5 min
54. What Mars Does
• Who:
– Top quality high potential (learning agility) students who have a
hunger for career success
• What:
– Our focus is Mars unique culture
– The great career opportunities Mars offer
• How:
– We try to reach to our target students directly
– We do in-depth communication instead of mass promotion
– We tell stories
– We show the career map to students
• We try to separate branding from recruitment – branding is a
long term thing
56. Who
• Target Right
– 5 min Discussion: Categorize your target
students into a few groups, describe their key
differences,
– 5 min Discussion: Find out what they need in
university life respectively
– Do profile analysis of your successful members,
find their common background
– Summarize where the AIESEC alumni go after
graduation (e.g. how many went to MNC?)
– Design the communication / promotion
specifically for the target students
57. What
• 5 min Discussion: What is the image you have in your target
students now? What do you need to change / continue?
• Have a unique and unified brand image is key
– 10 minutes Discussion: What is the image you want to show to
your target students? (Please keep it simple, in one or two
sentences)
– Highlight your most attractive points (e.g. largest student org.?
International experience?)
• Keep it focused, don’t say too many different things
• Find a slogan (global one?), and an representative image, and
keep using it
• Design a clear development road map in AIESEC
58. How
• 5 min Discussion: What’s the most effective communication
channel for AIESEC so far?
• Dos:
– Find role models from AIESEC alumni who has career success, and
organize sharing sessions at department /college level
– Recognition from university / teachers, at least on the improvement
of organization skill being AIESEC’s member, English, AIESEC’s
effort in driving sustainability, student development, etc.
– Find the most effective promotion channel
• Head-hunter (referral)
• Endorsement from your partners?
• Don’ts:
– Don’t just say what the target students want to hear. Make what you
want to say attractive to them
– Pay attention to the activities you do, and the messages you deliver
in them – don’t mix your image
67. Industry Analysis
Consumer
Analysis
Competitor
Analysis
Brand
Identity
External
Communicatio
n
Internal
Communicatio
n
VI
Brand
Touch
Point
Manageme
nt
AD
PR
WoM
LOGO
VI
BTP design
Process
CRM
Education
LC culture
Brand
communicatio
n
68. Advertisement vs PR
AD:Brief the key message
PR:Deliver the key message to
different stakeholder to influence
customer
77. Some other tips
• Brand Management need planning &
design,it is not equal to brand image.
• Brand Equity is not just brand image.
• Internal brand communication is very
important.
• Focus more on brand expereience.
78. AIESEC Brand as a whole:
更大的世界,更好的自己
Better World , Better Self
92. VP MarComm
Consumer insight
manager
DM Manager
Tier4:
50 oGCDP & 5 oGIP
In this period,MarComm’s main JD is to research student market and coordinate product
marketing(TMP/oGCDP/oGIP)and brand touching points management.
MarComm should follow national direction and implement national standard.
X function is final responsible for marketing result.
VP MarComm daily JD:coordinate online marketing(such as polish the content)/media
communication, campus relationship/physical activity management
Consumer insight manager:conduct marketing research to gain consumer insight)/key
opinion leader relationship management
Digital Marketing Manager:mainly responsible for graphic design(OGX material, ICX material)
93. VP MarComm
Consumer insight
manager
Digital Marketing
Manager
(GCDP)
Digital Marketing
Manager
(GIP)
Tier3:
100 oGCDP & 20 o
GIP
With more experience in student market understanding,in this stage MarComm has shown great taletn in
product packaging and begin to take more important role in OGX online raising.
VP MarComm daily JD:Leading online marketing strategy/media communication, campus relationship/
physical activity management
Consumer insight manager:conduct marketing research to gain consumer insight)/key opinion leader
relationship management
Digital Marketing Manager(GCDP):be responsible for online promotion of 2 GCDP function(design+content)
Digital Marketing Manager(GIP):be responsible for online promotion of 2 GCDP function(design+content)
94. Tier2:
200 oGCDP &50 oG
IP
VP MarComm
Consumer
Insight manager
(events)
Consumer
Insight manager
(product)
DM Manager
(Design)
DM manager
(GCDP
Content)
DM Manger
(GIP Content) PR Manager
MarComm function begin to playing the marketing role in new customer flow, with the responsibility to drive sign-up
through marketing strategy, while OGX is responsible for nurturing leads to qualified leads.
VP MarComm:lead marketing strategy in student marketing with the focus in consumer insight/product
marketing &PR
Consumer Insight Manager(product):conducting marketing research for current exchange product
Consumer Insight Manager(events):EwA activity R&D
DM manager(Design):local campaign & promotion material design
DM manager(GCDP Content):GCDP content marketing
DM manager (GIP content):GIP content marketing
PR manager:media communication/campus relationship/PR alliance building
95. VP
MarComm
Consumer
Insight
manager
(events)
Consumer
Insight manager
(product)
DM Manager
(Design)
DM manager
(Design)
Tier1:
500 oGCDP &100 oGIP
DM Manger
(GCDP
content)
DM Manager
(GIP Content) PR Manager
MarComm function ‘s JD is playing more mature marketing role in new customer flow, with the responsibility to
drive sign-up through marketing strategy, while OGX is responsible for nurturing leads to qualified leads.And in
this period ,Marcomm can localize your HR plan through your marketing performance
VP MarComm:lead marketing strategy in student marketing with the focus in consumer insight/product
marketing &PR
Consumer Insight Manager(product):conducting marketing research for current exchange product
Consumer Insight Manager(events):EwA activity R&D
DM manager(Design):local campaign & promotion material design
DM manager(GCDP Content):GCDP content marketing
DM manager (GIP content):GIP content marketing
103. Social Design
Designing a campaign & content with triggers to get people talking and
sharing. We do this using “Word of Mouth drivers.”
Creative fueled by Social Design becomes remarkable.
104. ✔
✔
✔
✔
✔
✔
The Word of Mouth Drivers
推动WoM的点
Great Story Do we have a great story with emotional
and rational interest?
Value Exchange Have we offered a clear value exchange?
Creative Participation Do we invite people to play a creative role?
Fresh Interest Do we have something new or
interesting to talk about?
Social Proof Can people show their involvement to others in the
group?
Disruptive Idea Have we surprised or challenged expectations?
106. PRINCIPLES of ENGAGEMENT with
AIESEC
• Align with the WHY, HOW & WHAT of
AIESEC
• Align with the AIESEC Values
• Enable individuals to understand the value
of AIESEC’s experiential leadership
development platform
• Provide value to the individual participating
in the activities Aim to create promotors or
ELD customers for AIESEC
109. How can we multiply our event’s effect:
Working with existing networks of young
people is one way that we can rapidly
engage more people whilst running
Engagement activities.
110. • YOUTH ALLIANCES
We need to work with existing youth
organizations to increase the number of
people that take part in engagement
activities. We need to find mutually
beneficial youth alliances with other
membership organisations.
112. • Open (参与感)
• YOUTH ALLIANCES
• We need to work with existing youth organisations to
• increase the number of people that take part in engagement
activities.
• We need to find mutually beneficial youth alliances with other
membership organisations.
Let’s design together!
116. • NCF give us opportunities
Be result-driven
• Marketing Logic
Brand Awareness
Conversion
• Brand Logic
Every Touch Point Matters
117. • Principle of customer value
• Principle of differentiation
• Principle of STP
118. • The best marketing way is to go back to
your market
• Truly put the customer in the bottom of
your heart
• Marketing is about touching hearts , and
always will be