DMW Direct's in-house Digital Capabilities. We specialize in Direct Response Digital Strategies

1. 2016 Digital Capabilities

2. Who we are
DMW Direct is a different breed of advertising/marketing agency.
We utilize an omnichannel approach to connect directly with
customers and engage them at critical decision points in their buying
process. We don’t just focus on engaging and informing; but persuade
and motivate them to take the appropriate action.
Unlike more passive traditional advertising, or digital marketing
agencies, our three decades of direct response discipline crafts both
brand and persuasive messaging to achieve your goals and deliver a
better ROI.
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3. Who we work with
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4. Digital Services
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• Web Strategy & Planning
• Audience profiling
• Task and content analysis
• Marketing Strategy
• Market research & competitive analysis
• Messaging Strategy
• User-Oriented Design
• User Interface Design (website, mobile,
applications, email)
• User experience (prototyping, Information
architecture)
• Website Heuristics
• Digital Marketing
• Management of media
buys/placement/performance
• Search engine marketing (SEM & SEO)
• Social Media Marketing
• Pay-per-click campaigns (PPC)
• Display banner campaigns (PPC & CPM)
• Co-Registration and CPL/CPA programs
• Permission based emails
• Email Marketing
• Email audits (creative, analytical)
• Create/manage email campaigns
• Email segmentation
• CRM & Marketing Automation
• Web-Based Development
• Website Development (HTML, CSS, PHP)
• Application Integration (CMS, CRM)
• Mobile Applications (iOS/Android)
• Multimedia based applications
• Web Analytics & Reporting
• Conversion rate optimization
• Dashboard creation / reporting
• Visitor path analysis
• Link contact data with behavioral data
• Creation/Analysis of online data models

5. Our Methodology
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6. Web Strategy & Planning
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7. Web Strategy & Planning
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Any successful project must begin with a strong strategy. We determine your business
objectives, analyze current metrics and develop KPIs.
The result? An actionable plan for moving forward with your program.
Program Features:
• Assessment of current and long-term
business objectives
• Core audience study (primary and
secondary customer/user base)
• Competitive analysis
• Market research
• SWOT
• Project plan
• Marketing strategy
• Content strategy
• Technology assessment / Functional
specifications
• Persona development

8. Objectives of a successful web strategy
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• Defines your campaign’s primary purpose
and objectives
• Understand your target market
• Identify the differentiators of your brand
• Determine the benefits of your products and
services
• Determine all necessary strategies and
tactics needed to achieve your goals

9. User-oriented design
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10. User-oriented design
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Our team leverages the appropriate mix of right and left brained thinking to design
creative executions that communicate to your unique audience groups and prompt them
to take action – whether it be gaining customers or driving revenue.
Capabilities:
• Creative concepting
• Information architecture: (wireframing /
prototyping)
• Visual Interface Design (web, mobile,
application, marketing tactics)
• Heuristic Evaluation / Usability Studies

11. Web-based Development
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12. Web Development
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Directing your customer to a product or service is not enough to succeed. You must provide
the right experience to your audience in their desired medium. Our team does just that from
concept to completion. We develop full websites, landing pages and so much more.
Capabilities:
• Front-end Development: HTML, CSS, Javascript
• Back-end integration: PHP / MySQL
• CMS Integration (Wordpress, Expression Engine,
Drupal)
• Responsive / Adaptive development
• Landing page development
• Web & mobile application development
• Conversion rate optimization, A/B split testing
• Q/A testing

13. Digital Marketing Programs
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14. Overview of the media process
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Media
Strategy
Planning &
Buying
Analysis &
Optimization
Planning:
• Direct response needs
assessment
• Research & testing integrated
media plans
Analysis:
• Media tracking
• Pre and post-buy
• Performance reports
Buying:
• Negotiation
• Placement of all media
• Schedule maintenance
Optimization:
• Scheduling
• Media mix
• Vehicle allocation

15. Paid Search
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Paid search (SEM) enables you to reach your customers at the exact moment they are
looking for your products and/or services. When users perform a search within a search
engine, they are indicating to you which products they are interested in.
Program Benefits:
• Pricing Model: pay-per-click (PPC) model
• Media Placements: Text listings, bids for placements
• Targeting Capabilities: Geo-targeting, Contextual by
keyword, Day-parting

16. Pay-per-click Campaigns
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Pay-per-click (PPC) advertising is an effective way to generate immediate traffic. Similar to
SEM, it allows you to target individuals within specific websites that they trust.
Program Benefits:
• Pricing Model: pay-per-click (PPC) model
• Bid on publisher and vertical categories that best fit
your product or service
• Ability to retarget with more relevant content based on
previous behaviors
• Targeting Capabilities: Geo-targeting, device type, day-
parting, demographic and psychographic

17. Display Advertising Campaigns
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Display advertising is a form of online advertising where an advertiser’s message is shown
on a destination website, generally displayed within a box at the top, bottom or to one side of
the content on the page.
Program Benefits:
• Pricing Model: pay-per-click (PPC), impression (CPM)
or cost-per-action (CPA), cost-per-view (CPV) model
• Programmatic buys based on specific industry/vertical
websites
• Native buys – develop custom experiences, content
sponsorship
• Targeting Capabilities: content, device type, geo-
targeting, demographic, psychographic

18. Permission Email Campaigns
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Permission based email communication is targeted to consumers (publisher websites) who
have opted in to receive information from 3rd party advertisers. This acquisition program
uses demographic and behavior points to target and reach the right consumers, with your
offer at the right time.
Program Benefits:
• Connect with “pre-qualified” decision makers who have a
demonstrated interest in a specific product or service
• Opt-in; Sent from a trusted source (Publisher)
• Exclusive dedicated message (solo email message)
• Email communication is from established frequency
• Targeting: geo-targeting, demographic, psychographic

19. Email Marketing Programs
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20. Email Marketing
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Email continually ranks as the number one direct channel in both daily use and consumer
preference for both personal as well as marketing communications. It is thriving, thanks in
large part to a whole new generation of mobile smartphone and tablet users that are
driving anywhere, anytime email usage.
Capabilities:
• Messaging strategy
• Audience targeting and segmentation
• Campaign development
• Platform integration (CRM, Marketing Automation)
• Tracking and Optimization (A/B, multivariate testing)
• Campaign Reporting

21. CRM & Marketing Automation
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Once Individuals have been identified and captured within a database we recommend
utilizing a platform to nurture them so that your Sales staff are not wasting time
responding to everyone.
The recommended program should contain business logic to identify/qualify individuals
that are closer to purchase point, and/or are more likely to convert to paying customers
Objectives:
• Reduce time to close and time spent on
communicating with “tire kickers”
• Nurture leads and move down sales funnel
through automated processes
• Develop systematic process for pre-qualification
and increasing lead closure rates
• Leverage acquired customer data to grow
database of “intelligent user records”

22. Web Analytics & Reporting
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23. Web Analytics & Reporting
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We leverage reporting to drive strategic recommendations, understand visitor behavior,
performance/ROI of marketing channels.
Capabilities:
• Campaign performance, click-to-call
activity (Acquisio)
• Web traffic and conversion activity
(Google Analytics)
• Website/Landing Page effectiveness via
Heat Map and Scroll map analysis
(CrazyEgg)
• Custom dashboards
• Weekly / Monthly / Quarterly reporting

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George Price
VP / Business Development
gprice@dmwdirect.com
484-383-0064 (office)
215-313-3091 (cell)