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How to create digital marketing campaign effectively
- 1. HOW TO CREATE DIGITALMARKETING CAMPAIGN EFFECTIVELY Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport
- 2. ● DEFINE YOURMARKETING CAMPAIGN GOALS ● SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN ● CREATE DIGITAL MARKETING CONTENT ● PUBLISH THE DIGITAL MARKETING CAMPAIGN ● ANALYZE THE DIGITAL MARKETING CAMPAIGN RESULT ● EVALUATE THE RESULT ● TIPS & TRICK LIST OF CONTENTS Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
- 3. 1. DEFINE YOURDIGITAL MARKETING CAMPAIGN GOALS How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport
- 4. 1. DEFINE YOURDIGITAL MARKETING CAMPAIGN GOALS How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport
- 5. 1. DEFINE YOURDIGITAL MARKETING CAMPAIGN GOALS MARKETING GOALS Brand Recognition Revenue Customer Acquisition Brand Engagement Customer Relationship MEASURABLE METRICS Reach, Impression Sales Registration, Leads Like, Comment, Share, Clicks Time Response How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport
- 6. 2. SET YOURTARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport
- 7. How To CreateDigital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport 2. SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN Customer Survey by Gathering Customer Details Such as: • Age, • Location, • Language, • Occupation, • Hobby or Interest • Customer Pain Point (Related with Your Services or Products) Ask Yourself 3 Key Questions to Understand How We Can Help Customer. • How can we help? • What are customer main purchasing barrier? • Where and When the Customer Buying Journey Starts?
- 8. 3. CREATE DIGITALMARKETING CONTENT How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport RESEARCH : Top Trending What's New? Best Seller Product Audience Preference Competitor
- 9. 3. CREATE DIGITALMARKETING CONTENT How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport UNIQUE SELLING POINT: What Makes Your Product Or Service Better Than Competitors. In online marketing, It’s Really Important communicating your USP clearly and quickly
- 10. 3. CREATE DIGITALMARKETING CONTENT How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport ATTRACTIVE CONTENT : • Relevant With The Audience • Relatively Fresh With Trends • Use Graphic, Animation or Video • Unique Message
- 11. 3. CREATE DIGITALMARKETING CONTENT How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport CALL TO ACTION : Shop Now Visit Us Lets Collaborate Sign Up Now Get It Now
- 12. 4. PUBLISH THEDIGITAL MARKETING CAMPAIGN WHEN ? WHERE ? Choose The Right Channel That Fit With Your Audience Make Sure The Campaign Published At The Right Time How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport
- 13. 5. ANALYZE THEDIGITAL MARKETING CAMPAIGN RESULT How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport
- 14. 5. ANALYZE THEDIGITAL MARKETING CAMPAIGN RESULT CVR (Conversion Rate) ~ Transaction per Visit (%) CTR (Click Through Rate) ~ Click per Impressions (%) CPC (Cost Per Click) ~ Cost / Click Bounce Rate (%) Average Basket Size (%) SOME DIGITAL MARKETING KPI THAT REALLY MATTERS How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport
- 15. 6. EVALUATE THERESULT How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport
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- 17. Use Hashtags forGrow Your Audiences https://sproutsocial.com/insights/instagram-hashtags/ How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport
- 18. Use Google Trendsfor Content Research How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport
- 19. Use Facebook CreatorStudio to Research Your Audience How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport https://business.facebook.com/creatorstudio/home
- 20. Photopea – OnlinePhoto Editor (Alternative to Photoshop) How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport
- 21. Moat.com – Websitefor Banner Research How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport
- 22. How To CreateDigital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport Statista.com Wearesocial.com Smartinsights.com List of Useful Website for Benchmark, Marketing Strategy and Digital Reports
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