Why we are doing 
AIESEC?
What is GCDP?
From eXchange Program Policy 
Global Community Development Programme 
Definition: An opportunity for EP to develop 
entrepreneurial and responsible leadership by creating 
direct positive impact through an international volunteer 
experience. 
EP can gain: Access to AIESEC’s value-based platform 
where EP experience a cross-cultural living and working 
experience. 
Opportunity for creating positive social impact and 
personal development.
学校交换项⺫⽬目 
出国留学机会 
学⽣生会 
学⽣生社团 
…… 
?
Leadership 
Development
HOW?
Inner&Outer Journey
CoNF/EWA/GCDP/GIP/TMP/ 
TLP/Events/Y2B 
Inner&Outer Journey 
Leadership Development
What does it mean?
Market Flow 
ATTRACT CONVERT CLOSE DELIGHT SHOWCASE 
STRANGER VISITOR LEAD CUSTOMER PROMOTER
Operation Circle 
Marketing& 
Sales 
• TN Market 
• Cooperation with 
MarComm 
• Point-Point Sales 
• Manage potential 
customers 
Personal 
Development 
• EP LEAD 
• Personal 
Development Plan 
• Mentor 
Issue 
• Education 
• Cultural 
Understanding 
• Environment 
• Health 
• Social 
Entrepreneurship  
• Issue based 
Understanding 
• Issue based Training 
• Issue based activity 
CRM 
• Operation teaching 
• Problems solving 
• Feedback 
• Payment
Structure Changes 
Marketing JD difference
Function Structure
Function Structure 
Tier 
Realization 
/Year 
Realization 
/Peak 
Member 
Productivity 
(Peak+New 
Peak) 
CRM(EPM/ 
EP) 
Tier 1 500 250 46 5.4-6.5 20 
Tier 2 300 130 30 4.3-6.0 13 
Tier 3 150 60 20 3-4 6 
Tier 4 60 30 7 4.2 5
VP 
MarketingSales 
TL 
Member4(Senior 
Member) 
Personal 
Development TL Member4 
Issue (2 issues) TL Member5 
Issue (3 Issues) TL Member5 
CRM TL Member6 
CRM TL Member7 
CRM TL Member7 
Tier1
VP 
MarketingSales 
TL 
Member4 
(Senior Member) 
Personal 
Development TL Member4 
Issue (5 Issues) 
TL 
Member6 
(Focus Issue2) 
CRM TL Member5 
CRM TL Member5 
Tier2
VP 
MarketingSales 
TL 
Member4 
(Senior Member) 
Issue (5 Issues) 
TL 
Member6 
(Focus Issue2) 
CRM +Personal 
Development TL Member5 
CRM +Personal 
Development TL Member5 
Tier3
VP 
1 EPM(Mkt 
Sales+PD 
+Issue+CRM) 
2 EPM(Mkt 
Sales+PD 
+Issue+CRM) 
3 EPM(Mkt 
Sales+PD 
+Issue+CRM) 
4 EPM(Mkt 
Sales+PD 
+Issue+CRM) 
5 EPM(Mkt 
Sales+PD 
+Issue+CRM) 
6 EPM(Mkt 
Sales+PD 
+Issue+CRM) 
Tier4
Discussion : 
What will be the effect of the structure ? 
What challenges are going to happen? 
Is there anything we can improve for this 
structure? 
How about our current stage and what is the 
gap?
Team minimum
Individual 
Needs 
Organizational 
Needs 
Team Minimums
T 
Team Plan JD 
ABC !! 
Training 
Tracking 
Coaching 
Evaluation 
Reflection
Reason 
Direction 
ontribution 
Team 
Plan 
JD 
Training 
Tool 
Tracking  
Performance 
Coaching 
Standard and 
Evaluation sense
Remember to forget
Why we changed it 
to Global Citizen?
Global Volunteer 
→_→ Global Citizen
Why?
Bottleneck of 
oGCDP?
No JD in TN 
Member learning 
Core competency 
Project Impact 
……
Leadership 
Development
VPoGCDP给MarComm讲NCF对 
于oGCDP的影响 
以及Structure 的改变
Indirect Impact 
⼈人 
Global Citizen
Not Go abroad to help others
Indirect Impact
Global Citizen | Social Entrepreneurship 
Global Citizen | Environment 
Global Citizen | Education 
Global Citizen | Cultural Understanding 
Global Citizen | Health
Function Direction 
- Leadership Development 
-Issue based Program 
- LEAD( MeMyself, 
MeOthers, MeSociety) 
- New Peak

oGCDP Fundamental Changes