The document outlines a comprehensive digital marketing plan and proposal tailored for a marketing agency focusing on engaging corporate event planners through targeted social media and digital campaigns. Key strategies include the development of an immersive microsite, the use of advanced technologies like 3D tours, and data-driven marketing to nurture leads. The approach aims to enhance online presence, increase engagement, and ultimately drive revenue from group events and bookings.

1. Digital Marketing Plan & Proposal
powered by:

2. WE’RE A DIFFERENT KIND
OF MARKETING AGENCY
We tailor our social & digital marketing
technologies to work as a fully integrated
member of your marketing team.
We are rooted in the early days of social media,
having worked through its implementation in
marketing contexts for clients in many industries.
As early adopters of all new technologies, we enjoy
finding marketing applications for emerging social
and mobile platforms. We know how to adapt to
the rapidly changing social landscape -- and how
to lead our clients through successful transitions
into new opportunities as they become available.
Social + Digital Marketing Experts

3. — and more than 20 other valued brands —
Select Brands We Help

4. Capture
G
Attract
Groups
Engage
h
Educate
Groups
Nurture
Group/Event
Bookings
social data email
mobile
U
Our Methodology
Our strategy is designed to engage and convert prospective customers.

5. Approach:
• Target corporate event planners through Linkedin and other digital/
social channels to generate leads for sales followup.
• Develop a group/event focused microsite specifically for lead
generation. Provide an engaging and immersive information flow
that will excite visitors and motivate them to inquire further.
• Immerse interested visitors with 3D interactive tour of each Mangos
group area to connect them deeply with the brand and rich
experience. (Oculus Rift/Facebook 360/Mobile interactive tour)
• Collect marketing data for interested patrons to receive group/event
updates and information via an automated email nurture track.
• Build a social sales process that optimizes each lead that is
generated through the Internet.
Group Focused Marketing Plan
Capture, Engage, Nurture and Convert Large Groups for Event Opportunities

6. Buying behaviors have completely changed since the
Internet has become a common part of our lives. In the old
days, a consumer might see an advertisement in a
magazine and go to the store to purchase the item, with
no research in between.
Today, consumers (and event planners) are educating
themselves about products and services, going online to
gather both official and anecdotal information before they
make a purchasing decision.
A strong social and digital presence is critical for your
success across all revenue centers.
The New Marketing Model: Zero Moment of Truth
How Today’s Consumers (and Event Planners) Make Buying Decisions

7. Mobile
Web
Email
Social
3
Engaging Group Business in 2016
Text
Where are the majority of meeting and event planners paying attention today?

8. Thousands of content distribution websites via:
4
Current data appended with consumer insights
Hyper-targeted social media data environments Look alike audiences of ideal event planner/customer
Where We Target Your New and Prospective Customers

9. Digital Advertising - Reach and Audience
Audience Match
8,400 people
Audience match is based on our
current meeting and event
planner data and matched in
the Facebook data environment
for other people with similar
interests and backgrounds.
35,000+ people
Current agency owned event
planner marketing database.

10. Allow visitors to experience Mangos’ fully immersive virtual spaces that feel so real, it’s like being there in person.
Our mobile friendly virtual tours are easy to use, require no special software to operate and allow visitors to tour your entire facility be
simply clicking where they want to “walk” to in the video.
Immerse Visitors In The Mangos’ Environment
Make them feel like they are virtually touring Mangos’ in person
view example view example

11. DATA
DRIVEN
MARKETING
Focus
on
building
a
database
of
event
planners
that
includes
location,
interest,
and
communication
preference.
Use
data
to
drive
relevant
communications
digitally
via
text,
and
email.
PR
&
OFFLINE
ADVERTISING
Supporting
press
releases
to
local
and
national
media.
Print
ads
with
measurement
tools
(call
tracking,
special
URLs)
SOCIAL
&
WEB
AMPLIFICATION
Website
re-­‐marketing
advertising.
Focus
on
Linkedin,
Facebook,
Twitter,
Instagram,
Snapchat,
review
sites
and
social
/brand
monitoring.
b
G
W
a
p
5
Y
i
7 O
o
4
t
Primary
Marketing
Channels

12. Hyper-Target Meeting Planners + Data
Data Driven Promotional Campaigns
Email Marketing (Promotional Campaigns)
Social Media Management + Promotional Campaigns
Engaging Video and Immersive Virtual Reality Tours
Unprecedented access to the largest data repository available today, with the ability to segment event planners
based on demographics, interests, brand engagement, and transactional history.
Highly effective, mobile friendly email marketing program that will engage and significantly increase event
planner sales inquiries. Integrated with our enterprise marketing automation platform to provide engagement
scoring and other enhanced functionality.
Mobile friendly data collection campaigns that use hyper-targeting to attract new event planners and collect email
addresses and other valuable data points.
Streamlined social reputation management that aligns with Mangos venue value propositions, email content with
a focus on event data acquisition and revenue generation. Professional video production that emotionally
connects golfers in a visually immersive way that motivates them to learn more or conduct a transaction.
Create a series of short marketing videos and immersive virtual reality tours that create a personal connection
between Mangos and the viewer. Videos are then targeted to event planners on Facebook with a “Learn More”
button that takes them to the microsite.
Technology & Components

13. Results that impact revenue
Using our digital marketing strategies to capture, engage, nurture and convert more group business.

14. Generate Revenue and Track ROI
We make technology work for you by handling the heavy lifting
vThe average Facebook user spends
over 500 minutes per month from
both desktop and mobile devices.
Sold $26,967 in online items for Rhodes Ranch in
a 9 month period. (Gift cards, 2 round pass)
Generated 64 incoming wedding leads for
Reflection Bay in 30 days.
Funneled 20,307 golfers to Disney Golf online
booking engine in 30 days (Jan-Feb 2015)
1
2
3

15. Online Golf Deals
A branded golf deal platform that converts golfers and increases loyalty
Sample golf deal breakdown
• Golf deal generated 824 rounds sold in a seven day period,
exceeding the courses original goal of 100 rounds.
• $20,768.00 in revenue was generated during the seven day group
deal program.
• An additional $5,000.00+ was generated in up-sell opportunities
from vouchers while golfers visited courses.
• 89% of customers had not previously purchased a MetroWest or
Falcons Fire group deal from other 3rd party providers.

16. Results that Impact Revenue
Detroit Pistons Social and Digital Marketing Campaigns
PISTONS FACEBOOK PAGE RANKS #2 (RANKED #29 IN
2013) AMONG NBA AND CROSSES 1 MILLION FANS.
DANCING USHER BECOMES VIRAL SENSATION,
CAPTURING MORE VIEWS THAN ALL OTHER PISTONS
VIDEOS COMBINED.

17. Results that Impact Revenue
Detroit Pistons Social and Digital Marketing Campaigns
8,429
Campaign conversions
y
5,149
Sales accepted leads
scored as highly engaged
)
$354K
Opportunity value
l
$158K
Direct season ticket sales
.
THE BOTTOM LINE:
F
7
PROGRAM ENGAGEMENT
DATA & CONVERSIONS
22,904
New Facebook
connections
34.5%
Average email
open rate
15,427
Interest data
points collected
5,568
New affinity club
subscribers
5
6
7
32%
Desktop Visitors
68%
Mobile Visitors
2,179
Text message
subscribers