The past 2-3 months has accelerated digital demand by 2-3 years.
In this session we look at what is here to stay and how to not only survive, but thrive as a business going forward with a more digital future.
We will be showing you how to understand where your business is today, what key areas to focus on, and how to prioritise digital transformation strategies.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
This Altimeter Group webinar explores the findings of our latest research report on digital transformation. Attendees will learn what digital transformation is, how companies are embracing change, the challenges and opportunities that emerge throughout the process, and how to refocus and reorganize teams to modernize, optimize, and integrate digital touchpoints.
Watch the webinar: https://www.slideshare.net/Altimeter/webinar-digital-transformation-with-brian-solis
Download the related report: altimetergroup.com/digitaltransformation/
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
This Altimeter Group webinar explores the findings of our latest research report on digital transformation. Attendees will learn what digital transformation is, how companies are embracing change, the challenges and opportunities that emerge throughout the process, and how to refocus and reorganize teams to modernize, optimize, and integrate digital touchpoints.
Watch the webinar: https://www.slideshare.net/Altimeter/webinar-digital-transformation-with-brian-solis
Download the related report: altimetergroup.com/digitaltransformation/
Social Media Marketing Trends to Follow in 2023Arik Hanson
“What social media trends should I keep my eye on in the coming year?” It’s a question on all our minds heading into 2023. In this 50+ minute presentation, Arik shares 10 social media trends he thinks will emerge—based on research, data and real-world examples. Now in his 6th year of giving this presentation, this prezo will give you some fresh ideas and approaches to chew on that you can integrate into your plans for 2023.
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
A talk on how to use customer insights to guide your digital transformation programmes, presented by @chudders at eCommerceSW at the Paintworks in Bristol on 19th October, 2017.
Digital Transformation: What it is and how to get thereEconsultancy
Digital Transformation: What it is and how to get there.
Authored by Econsultancy CEO Ashley Friedlein, this presentation on the topic of 'Digital Transformation', is broken down into six sections covering:
1. Digital Transformation - what it is and recent data and research on the topic
2. Strategy - what a digital strategy should include
3. Technology - the challenges of technology and the skills gap
4. People - looking at organisational structure, culture, roles & responsibilities, environment recquired
5. Process - how to address the speed, innovation and agility required
6. Business Transformation - how digital transformation is actually business transformation
Every industry is becoming data driven, built around its information systems. Nowhere is this more evident than in retail where customer data is pivoting to flow across the traditional customer touchpoints and retailers are creating organizational structures that are responsible for the customer experience across traditional functional silos.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
Marketers' guide to connected consumer journeys in Festive season 2021 by MMA...Social Samosa
MMA, GroupM, and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook is a handbook for marketers on expected consumer sentiments along with recommended strategies for Diwali this year in 2021
The State of Global AI Adoption in 2023InData Labs
In our inaugural report, 2023 State of AI, we examine trends in AI adoption across industries, the current state of the market, and technologies that shape the field.
The goal of this report is to help company leaders and executives get a better handle on the AI landscape and the opportunities it brings for the business.
2023 State of AI report will help you to answer questions such as:
-How are organizations applying artificial intelligence in the real world in 2023?
-What industries are leading in terms of AI maturity?
-How has generative AI impacted businesses?
-How can organizations prepare for AI transformation?
Download your free copy now and adopt the key technologies to improve your business.
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
This presentation discusses the 7 types of channels that brands use to promote the business covered by Puneet Bhatia - Fundamentals of Digital Marketing
The ppt will help you go through the channels in the simplified manner.
Intent-Based Marketing (Search Marketing)
Brand-Based Marketing (Display Marketing)
Community Based Marketing (Social Media Marketing)
Partner Marketing
Direct Marketing
Content Marketing
Platform-Based marketing
Did you miss our Coffee Connections seminar? This is the presentation given by our experts. Learn how to optimize your website for 2015. If you have more questions, contact us at hldcommunications.com.
Social Media Marketing Trends to Follow in 2023Arik Hanson
“What social media trends should I keep my eye on in the coming year?” It’s a question on all our minds heading into 2023. In this 50+ minute presentation, Arik shares 10 social media trends he thinks will emerge—based on research, data and real-world examples. Now in his 6th year of giving this presentation, this prezo will give you some fresh ideas and approaches to chew on that you can integrate into your plans for 2023.
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
A talk on how to use customer insights to guide your digital transformation programmes, presented by @chudders at eCommerceSW at the Paintworks in Bristol on 19th October, 2017.
Digital Transformation: What it is and how to get thereEconsultancy
Digital Transformation: What it is and how to get there.
Authored by Econsultancy CEO Ashley Friedlein, this presentation on the topic of 'Digital Transformation', is broken down into six sections covering:
1. Digital Transformation - what it is and recent data and research on the topic
2. Strategy - what a digital strategy should include
3. Technology - the challenges of technology and the skills gap
4. People - looking at organisational structure, culture, roles & responsibilities, environment recquired
5. Process - how to address the speed, innovation and agility required
6. Business Transformation - how digital transformation is actually business transformation
Every industry is becoming data driven, built around its information systems. Nowhere is this more evident than in retail where customer data is pivoting to flow across the traditional customer touchpoints and retailers are creating organizational structures that are responsible for the customer experience across traditional functional silos.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
Marketers' guide to connected consumer journeys in Festive season 2021 by MMA...Social Samosa
MMA, GroupM, and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook is a handbook for marketers on expected consumer sentiments along with recommended strategies for Diwali this year in 2021
The State of Global AI Adoption in 2023InData Labs
In our inaugural report, 2023 State of AI, we examine trends in AI adoption across industries, the current state of the market, and technologies that shape the field.
The goal of this report is to help company leaders and executives get a better handle on the AI landscape and the opportunities it brings for the business.
2023 State of AI report will help you to answer questions such as:
-How are organizations applying artificial intelligence in the real world in 2023?
-What industries are leading in terms of AI maturity?
-How has generative AI impacted businesses?
-How can organizations prepare for AI transformation?
Download your free copy now and adopt the key technologies to improve your business.
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
This presentation discusses the 7 types of channels that brands use to promote the business covered by Puneet Bhatia - Fundamentals of Digital Marketing
The ppt will help you go through the channels in the simplified manner.
Intent-Based Marketing (Search Marketing)
Brand-Based Marketing (Display Marketing)
Community Based Marketing (Social Media Marketing)
Partner Marketing
Direct Marketing
Content Marketing
Platform-Based marketing
Did you miss our Coffee Connections seminar? This is the presentation given by our experts. Learn how to optimize your website for 2015. If you have more questions, contact us at hldcommunications.com.
Webinar : Acquia Lift for a optimized and personalized user experienceCyril Reinhard
Each person is unique ! How to personalize user experience ?
Acquia in few words
The Digital world need more personalization
Acquia Lift overview
Demonstration
Case study: Acquia Lift sur Acquia.com
Conclusion
How to know WHO talks HOW, THERE and WHAT about your brand or products in the WEB 2.0?
I-D Media shows, how marketeers can get and capitalize this information
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
We are an end to end Digital Communication Company based out of Chennai. We cater digital services including Website Development, Custom Application Development, Mobile App Development, e-learning and Social Media Engagement
Aaron Sloman, Microsoft National Business Unit, Interactive Agency General Manager, Perficient, Inc., talks about marketing shifts, content management, and online marketing. Companies must do more to engage consumers and commit more of their online "space" to user-generated content and social media that enables direct communication with consumers.
Achieving Integrated Digital Marketing with Sitecore & HCLSitecore
In this webinar, we discussed integrating digital marketing components, by firstly advising on how to create a winning strategy and then implement it with the right technology.
Integrated digital marketing needs a strategy & execution model that brings different components together, in order to voice a consistent brand message. As a result, you will be able to invoke a positive consumer emotion that converts to your business goals.
Transforming and enabling a business through digital goes far beyond logos, look & feel, content, mobile enablement and e-mails.
Green Mind is an experienced, full-service digital marketing and creative agency based in Egypt.
With our 10+ years of experience and expertise, and our dedicated and passionate people; Green Mind Agency promises you to let your work be recognized and awarded, and you can expect to go further and grow your business more.
Our culture is built on teamwork, creativity, innovation, quality, and its client driven in everything we do.If these sound exciting to you, give us a call and get ready to better change your business.
http://www.greenmindagency.com/
Using the Right Content Strategy to Create a Personalized Digital ExperiencePerficient, Inc.
Content is much more than just static website copy - it's articles, blog posts, comments, video, audio, images and infographics. Content created to fuel a personalized experience represents only one aspect of an overall view of the customer. It's imperative for marketers to resonate with their target demographics by creating relevant content to help build relationships with existing and potential customers.
Creating a strategy for what content type to use where will help you personalize and enrich a user's digital experience. In this slideshare, we walk you through some key content strategies, best practices and ways to create great content to keep your users coming back. We also discuss how tools like Sitecore can help drive the personalized digital experience.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services. Reach and convert leads into customers and retain them.
Similar to The impact of Covid19 on your digital strategy (20)
Dr Dave Chaffey explains the success factors for creating a digital strategy using the latest examples and research from a range of industries. Omnichannel is relevant to all sectors' and includes examples form sectors including Brands, manufacturers, retail, healthcare, FS and B2B.
What's new in B2B marketing? 2021 B2B Digital Marketing trendsSmart Insights
A keynote by Dave Chaffey for B2B Expo November 2021
Sagefrog research URL now: https://www.smartinsights.com/b2b-digital-marketing/b2b-marketing-trends/
10 recession-beating digital marketing tactics for business growthSmart Insights
Marketing agility and smarter use of digital marketing are more important than ever to future success because of the changes in consumer and business demand for services prompted by the COVID-19 pandemic and ensuing recession.
Join Dr Dave Chaffey in our free members' webinar to learn techniques to improve lead generation and sales. Dave will cover:
- Examples of practical ideas to improve digital interactions with consumers through the customer journey
- Recommendations on how to plan and prioritize these ideas
- A data-driven approach to identify and test new opportunities
What do people really search for? How to tackle unclear keyword research topicsSmart Insights
When you’re researching topics that are vague or hard to understand, the key is to uncover search intent in the data and to seek out a topic expert in the field.
Join this presentation for pro tips on uncovering intent and relevance hidden in your search data and in the minds of the people behind the scenes.
Improve Lead Quality with AI powered call trackingSmart Insights
Discover how top brands have incorporated Artificial Intelligence into their online lead generation strategy to generate a greater return on investment from Google Ads.
Google's data confirms that over 70% of sales leads are generated through inbound phone calls - find out how they used AI to discover whether the call was a sale or not in real time, enabling faster optimisation.
5 Key Takeaways:
- For offline sales, bridging the gap after they click hasn't always been possible, until now using Artificial Intelligence
- Call Tracking has its limitations without AI - you know you've had a call, but was it a new sale or a returning customer?
- Trying to match data from multiple systems won't always be accurate - create your own data with AI
- Using AI can speed up your call analytics, enabling you to understand in real-time what's happening with your lead generation strategy to implement real-time optimisation of your Google Ads.
- Generate more sales through better customer insight, not only from new customers, but returning customers and what keywords they are using to find you.
If you are looking at new ways to generate inbound telephone leads, improve the quality of leads or improve conversion then you should tune in for this webinar.
In this webinar, you'll learn about the band members and digital marketing techniques you and your company need to master to compete in the future.
We'll explore how to engage your crowd by getting to the heart of the customer. You'll also learn how bringing together each member of the band can ensure your marketing acts a force for growth.
10 strategies for increasing sales with conversion funnelsSmart Insights
Examples and best practices for increasing conversion from a webinar by Dr Dave Chaffey of Smart Insights in collaboration with our partner GetResponse
Using CDPs to get the most value from your customer data.
Learn how a Customer Data Platform works, what it makes possible, how to find the right CDP, and how to deploy successfully.
In this webinar we'll:
- Learn steps in building a strong customer data foundation
- Understand the benefits of using a Customer Data Platform
- Define key use cases supported by a CDP
- Know how to find the right CDP for your business
- Prepare for a successful CDP deployment
Curated tips and tricks to get the most out of your content in 2020.
With such an interconnected world, full of rich content and amazing user experiences, the opportunity to reach new customers is more tantalising than ever before. But how will you reach them all? If you're ready to revolutionise your global content strategy and kick off the decade with all the right tricks up your sleeve, then this webinar is for you.
Join Smartling's VP of Marketing, Annette Obermeier, as she unveils her top 10 hacks for Global Content that can improve your content right now.
- Annette’s absolute hacks to supercharge your global content in 2020
- Surefire methods to maximise your reach with actionable content promotion
- How to position your source content for success with an agile localisation strategy
- Proven, real-world stories from brands just like yours that have revolutionised their global content strategy for success
6 steps to create a data-driven content strategySmart Insights
Learn how to include search data into content creation and optimization.
“Online content should win hearts and machines.”
In this practical webinar, we’ll look at:
- How to create content that meets the expectations of your target audience
- How to use search intent to know what users want
- Learn how to identify relevant topics
- How to select the right type of content
Top social media trends for 2020 with Matt NavarraSmart Insights
We will be joined by Matt Navarra for a deep dive into the latest social media & martech trends.
Social media trends can be fleeting, but some stick around and become pillars of the social media world.
We spoke to over 50 industry experts to find out which trends they thought would be the most crucial for social media teams to act on in 2020.
Here's what will be covered:
- 3 key trends for 2020
- Discover the next generation of social, technology, and marketing
- Campaign inspiration from leading brands
How to maintain vibrancy in your marketing workforceSmart Insights
Personalization of a learning journey can make the difference between engagement and disengagement for employees.
In this practical webinar, we’ll look at:
- Training, performance and employee engagement
- Workplace learning trends
- Learning as a continuous UX
- Mapping the learning journey
Discover the trends that will make an impact on your business at the start of the new decade.
Understand what consumers want from brand emails, the current email marketing trends and which ones will help you deliver on your business goals for 2020. Komal will take you on a journey of technology, psychology and creativity that will help you to create a powerful future-proofed email marketing strategy for this year and into the roaring twenties!
Pure360’s mission is to help marketers be the best they can be. With our webinar we will help you understand:
- Technology advances that you should be focussed on and those that you can afford to avoid.. for now...
- How to be human
- The importance of back to basics
Top tips for driving leads and optimising conversions in 2020Smart Insights
Do you struggle to get customers to your site? Are you unsure where you should focus your time and resource when people actually start engaging with your content? Confused about where you should be collecting data and how to showcase success to your stakeholders?
Join Phil McGuin, Demand Generation Director and Will Garbutt, CRO and UX Manager from digital agency Stickyeyes as they show you how to maximise your end-to-end customer journey to create an amazing user experience that converts prospects and drives commercial success.
With experience in both B2B and B2C markets across a range of industries, they’ll draw on real-world case studies to show you:
- How you can engage customers with your website and proposition;
- The importance of acquisition mapping and capturing the right customer information;
- How to navigate your customers through their lifecycle stages to encourage conversion and advocacy; and
- Examples of the tools you can use and the data you should be collecting to measure and optimise success.
Covering the 5 pillars for future success in marketing based on a research report from HubSpot and Smart Insights - https://offers.hubspot.com/the-future-of-marketing-2019
A webinar from Dave Chaffey for the Smart Insights 2020 Digital Priorities
Win more customers with an integrated marketing communications strategySmart Insights
Smart Insights’ Co-Founder, Dr Dave Chaffey, joins Julie Bordato of Salesforce for an in-depth look at how to win more customers with an integrated marketing communications and automation strategy.
On this webinar, you will learn from:
- Our mindtools to help you review your current approach.
- Automation examples, from simple to more advanced.
- A Q&A explaining where to start and how to optimize for better results.
3 ways you're wasting your biddable media budget... and how to fix it!Smart Insights
How to maximize the returns from your biddable media budget
There are more opportunities to buy media than ever before but, do you know exactly where you’re spending your budget, what you’re spending it on and how to optimise your campaigns to get the best returns?
In this webinar, Sarah Barker, Head of Biddable Media at digital marketing agency Stickyeyes will take you through the three most common mistakes brands make when investing in biddable media and importantly…how to fix them.
You will learn:
- The minefield of marketing metrics and how you can use data to understand your audience
- Cross-channel cannibalisation and the danger of a silo-mentality
- Why last-click attribution isn’t the answer
- Risk-taking – why it’s not just for James Bond!
Discussion: The opportunities provided by AI for online search and merchandising
The way retailers have merchandised online stores hasn’t changed since the early days of E-
commerce, but it has now.
This presentation looks at the disruption and opportunities that come
from Artificial Intelligence and goes beyond the buzzwords to get to grips with how AI techniques
like machine learning and predictive analytics help to solve the complex problem of serving the
most relevant products in ALL cases.
You will learn how to
* Understand the scale of the challenge and the opportunity
* The limitations of traditional online merchandising
* How AI impacts online merchandising by improving search, coping with trends in real-time,
providing insights and making the work of merchandisers more productive and enjoyable
* How and why not all AI solutions are the same
* Make the organisational changes required to accommodate AI-based merchandising
Presenters : Dr Dave Chaffey, Smart Insights and Andrew Fowler, country manager, Apptus UK
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
The impact of Covid19 on your digital strategy
1. 1
#DigitalPriorities Digital Marketing Priorities 2018 brought to you
by
The impact of Covid19 on your Digital Strategy
How to respond to the Digital Demand created by COVID-19
Joey Moore
Episerver’s Head of Product Strategy and Evangelism, EMEA & APAC
Hosted by Lewis Dormer, Digital Marketing Executive at Smart Insights
2. 2
#DigitalPriorities Digital Marketing Priorities 2018 brought to you
by
Before we start… housekeeping
• Slides will be available via Smart Insights Slideshare, or you can download them
from the BrightTalk page.
• Do ask questions at any point via the chat function - we’ll respond either at the
end of the show or afterwards via email.
#DigitalPerformance
3. EpiserverEpiserver 3
Sink or
Swim: How to
respond to the
Digital Demand
created by
COVID-19
Joey Moore
Head of Product Strategy and
Evangelism EMEA & APAC
6. Episerver 6
Winners and Losers
Ecommerce Marketplaces
Video Conferencing
Logistics/delivery
Entertainment streaming and gaming
Traditional Retail
Airlines, trains and cruise ships
Tourism
Cinema
7. Episerver 7
Winners and Losers
Ecommerce Marketplaces
Video Conferencing
Logistics/delivery
Entertainment streaming and gaming
Traditional Retail
Airlines, trains and cruise ships
Tourism
Cinema
Digital Agility
17. Episerver 17
COVID-19 is Changing Digital Transformation Priorities
Survival
“What can we do today?”
“Which small changes can improve
engagement?”
The New Normal
“What will the business look like in 6
months?”
“How will our customers want to
interact with us going forward?”
20. Episerver 20
What are my
customers
looking for?
Real-time
content
audit
Real-time
engagemen
t
analysis
21. Episerver 21
What topics
should I focus on?
Real-time
content
audit
Real-time
engagemen
t
analysis
Prescriptive
content
guidance
22. Episerver
Dashboard Examples
• Real-time understanding of your overall content landscape at a
granular level automatically
• How many pieces of content did I publish?
• How many pieces by asset type?
• What topics did I cover?
• Real-time understanding of visitor engagement at a topical
level
• What sections are driving engagement?
• What topics are driving engagement?
• How do these metrics change over time?
• Understand exactly where topic gaps are within your content
strategy so you always focus on the right things.
• What topics should you focus on by type?
• What topics should you focus on by channel?
• How do these metrics change over time?
24. Episerver
Anyone with a web site.
No matter what you use
to power it
If you don’t have a web site
or if you only use a fax
machine or carrier pigeon to
communicate with your
customers
Who Can Take
Advantage?
Who Can’t Take
Advantage?
28. Episerver
Digital Agility = Customer Experience + Digital Operations
28
Fly
Highly responsive to changing
customer-experience innovations;
setting the standard for industry
digital experiences.
Run
Large investments in digital
operations to achieve next-level
customer experiences.
Walk
Beginning to provide best-practice
user experiences on stale, siloed
technologies.
Crawl
Meeting basic customer-experience
expectations with limited technology.
29. Episerver
Methodology
29
CUSTOMER
EXPERIENCE
Digital Marketing Channels
Mobile Experience
User Experience &
Information Architecture
Omnichannel Fulfilment
Experience
Content Marketing Strategy
Search Experience
Best Practice functionality
Personalization Strategy
Product Recommendations
Content Personalization
DIGITAL
OPERATIONS
Responsibility & maturity of
CX design
Measurement
Optimization
Marketing Campaign
Management
Analytics / BI
Experience Management
Application Development
Infrastructure &
Deployment
Omnichannel Fulfilment
Customer Service
Episerver’s Digital Agility Model is based on 20
criteria, 10 referring to your current Digital
Operations and 10 criteria referring to your
Customer Experience.
Working with the Episerver team, we work
through each of these criteria with a grade
associated to the current state of your
business organization. We aggregate those
grades into a placement on our DIGITAL
AGILITY CHART so that you can see how you
stack up against other organizations – either
similar in your vertical or across the digital
landscape.
While some of these criteria could refer to the
use of products that Episerver offers, this
methodology is not built around a particular
platform, but rather the use of a broad set of
technology to improve your organization
across the board.
Criteria highlighted above can be improved
using products that offers
30. Episerver 30
CRAWL WALK RUN FLY
Digital Marketing Channels Web, Email Web, Email, Mobile, SMS Web, Email, Mobile, SMS, Push, Social
Web, Email, Mobile, SMS, Push, Social,
Physical, Voice, AI-Bots
Mobile Experience Desktop site Mobile site and/or app Responsive or Adaptive Design
Progressive Web Application
Headless API
Voice assistants
VR/AR environment
User Experience & Information
Architecture
Anecdotal Persona-Driven Research & Persona Driven Human Centered Design
Omnichannel Fulfilment
Experience
None Show inventory visibility Ship-from-store, Pickup-in-store Buy anywhere, fulfill anywhere
Content Marketing Strategy Ad-hoc
Developed separately by each
department
Developed in conjunction with marketing
department
Dedicated content Scrum teams with
agile content development methodology
Search Experience Simple keyword or SOLR search
AI-optimized search
Autocomplete, synonyms,
Custom landing pages depending
on segment /organic search
AI-individualized search
Adaptive, contextual navigation
Ranked product/content listings based on
behavior
App based
Custom IoT
Voice controlled
Best Practice functionality
Meets basic functional expectations
of industry peers
Meets best practice functional
expectations in digital experience and
ecommerce
Exceeds best practice functionality and
provides unique and highly valuable
functionality to users in their industry
Sets the standard for best practices
across industries. Regularly tests new
user experience, presentation-layer
functionality, and innovations
Personalization Strategy Basic / Contextual Personalization
Personalize segments using explicit web
behavior on limited data points
Automated with A.I using multiple data
points including implicit web behavior and
from back-end systems
Omni-channel personalization extending
to external channels such as paid media
and social
Product Recommendations
Manual merchandising rules to push
particular products on homepage
Product recommendations based on user
segment on product and category pages
Personalized product recommendations
site-wide and by email based on the user
and their cohort's onsite behavior
Individualized product recommendations
site-wide for upsell and cross-sell based
on the user and their cohort's behavior
across all touchpoints and external
channels
Content Personalization
Manual recommendations of new or
'featured' content on homepage
Content recommendations targeted to
particular user segments on top level
category pages
Personalized content recommendations
site-wide and by email , based on the user
and their cohort's onsite behavior
Individualized content recommendations
and content sequencing across all
touchpoints and customer facing
channels
CUSTOMER
EXPERIENCE
31. Episerver 31
CRAWL WALK RUN FLY
Digital Marketing Channels Web, Email Web, Email, Mobile, SMS Web, Email, Mobile, SMS, Push, Social
Web, Email, Mobile, SMS, Push, Social,
Physical, Voice, AI-Bots
Mobile Experience Desktop site Mobile site and/or app Responsive or Adaptive Design
Progressive Web Application
Headless API
Voice assistants
VR/AR environment
User Experience & Information
Architecture
Anecdotal Persona-Driven Research & Persona Driven Human Centered Design
Omnichannel Fulfilment
Experience
None Show inventory visibility Ship-from-store, Pickup-in-store Buy anywhere, fulfil anywhere
Content Marketing Strategy Ad-hoc
Developed separately by each
department
Developed in conjunction with marketing
department
Dedicated content Scrum teams with
agile content development methodology
Search Experience Simple keyword or SOLR search
AI-optimized search
Autocomplete, synonyms,
Custom landing pages depending
on segment /organic search
AI-individualized search
Adaptive, contextual navigation
Ranked product/content listings based on
behavior
App based
Custom IoT
Voice controlled
Best Practice functionality
Meets basic functional expectations
of industry peers
Meets best practice functional
expectations in digital experience and
ecommerce
Exceeds best practice functionality and
provides unique and highly valuable
functionality to users in their industry
Sets the standard for best practices
across industries. Regularly tests new
user experience, presentation-layer
functionality, and innovations
Personalization Strategy Basic / Contextual Personalization
Personalize segments using explicit web
behavior on limited data points
Automated with A.I using multiple data
points including implicit web behavior and
from back-end systems
Omni-channel personalization extending
to external channels such as paid media
and social
Product Recommendations
Manual merchandising rules to push
particular products on homepage
Product recommendations based on user
segment on product and category pages
Personalized product recommendations
site-wide and by email based on the user
and their cohort's onsite behavior
Individualized product recommendations
site-wide for upsell and cross-sell based
on the user and their cohort's behavior
across all touchpoints and external
channels
Content Personalization
Manual recommendations of new or
'featured' content on homepage
Content recommendations targeted to
particular user segments on top level
category pages
Personalized content recommendations
site-wide and by email , based on the user
and their cohort's onsite behavior
Individualized content recommendations
and content sequencing across all
touchpoints and customer facing
channels
CUSTOMER
EXPERIENCE
32. Episerver 32
CRAWL WALK RUN FLY
Responsibility & maturity of
CX design
None or ad-hoc Cross functional Defined individual role/team
Defined areas of responsibility in each
business area
Measurement Volumetric with no targets
KPIs measured against targets for
digital channels
KPIs aligned to overall business
objectives
Lifetime value
Understanding of loyalty
Optimization Anecdotal with ad-hoc site updates
Periodic page level AB testing on
primary conversion points and adding
winning page designs to scheduled
major site updates
Block level ABn testing for primary and
secondary conversion points and
adding winning factors into regular
minor site update schedule
ABn/MVT testing cycle on each stage of
conversion funnel and all conversion
points with pro-active serving of
winning factors based on business
requirements
Marketing Campaign
Management
Manual outbound Campaigns with
limited segmentation
Marketing Automation with simple
personalisation
Individualized messaging with
optimized send-time, based on custom
corporate templates
Hyper personalised omni-channel
campaigns using predictive analytics
and complex templates
Analytics / BI
Siloed analytics solutions with general
reporting
Tracking of individual user behaviour on
web
Dashboards with converged analytics
data
Omni-channel tracking with
single user profile
User Journey Mapping
Actionable Segments
Single Customer View across all
channels
Predictive, Propensity modelling
Automated AI-driven insights
Experience Management
Publishing new experiences requires
new HTML development
Content can be changed by a business
user and published to the production
environment without developer
intervention. Layouts, block
management, and optimizing for
devices still require development.
Requests for new templates are
common.
Content, layout, and device can be
controlled by a marketer with little to no
use of technical resources.
Business users can collaborate with one
another in within the platform.
Full control of user experience with no
day to day involvement from
developers. Use of A.I to automate the
selection and optimization of content
selected.
Heavy use of workflows and approvals
to involve more users in the
organization to publish experiences.
Experience management is
democratized to individuals within the
organization.
Application Development Outsourced Outsourced + internal front-end devs Co-delivered with internal & SI's Internal-led with SME partners
Infrastructure & Deployment On-premise or SaaS License-model deployed to Cloud
PaaS Core Platform with separately
licensed third-party add-ons
PaaS Core Platform with fully
integrated service enhancements in
one solution
Omnichannel Fulfilment None Buy online, ship from anywhere Buy anywhere, fulfill anywhere Return in any channel
Customer Service Phone, Email, FAQs Live Chat Omni-channel support Automated Chatbots
DIGITAL OPERATIONS
33. Episerver
Background
COOP
Lockdown meant going to
physical stores should be
avoided. Norwegian
Government pushing for more
online food purchase and
delivery due to Covid-19 Two
Weeks
Changed entire business
model
Solution
Avensia and Episerver rose to
the task - built fully functional
ecommerce site with PIM and
ERP integration in just two
weeks.
34. Episerver
Background
Norwegian Institute of Public
Health
NIPH has been a Episerver
customer since 2008. Their
main information source for the
COVID-19 situation, had major
problems scaling with the
increased need for information
by the Norwegian population.
< 48hMigration time
from on-prem to
azure
200%Increase in
traffic since
December
Solution
Episerver Content Cloud solved
their pains in a demanding
situation, and relay the value
that having one platform for all
digital content provided as a
long-term solution to their
needs.
35. Episerver 35
Your COVID-19 Strategy
Survival
“What can we do today?”
“Which small changes can improve
engagement?”
The New Normal
“What will the business look like in 6
months?”
“How will our customers want to
interact with us going forward?”