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Brand Knowledge Education
- 1. A WALK TO MARKETING AIESEC BRAND A WALK TO MARKETING CREATIVE THINKING
- 2. { AIESEC BRAND - YOUR BRAND }
- 3. { BRAND } What is it?
- 4. CHÈN VIDEO NGHE ;)
- 6. 7 elements of BRAND EXPERIENCE
- 7. TARGET AUDIENCES • • • Members Enablers (TN takers, mentors and alearning/content partners) Supporters (Financial and in-kind partners, Board of Advisors)
- 8. BENEFITS • • • • Societal impact Personal & professional development International experience Global network
- 10. DISCRIMINATOR Youth driven Impact/activating positive leadership Integrated experience Youth driven impactful experience
- 11. PHYSICAL MANIFESTATION • • • • visual branding website & marketing materials interactions at networking forums and conferences
- 12. OUR VALUE
- 13. ESSENCE • Explains what we do as an organization. • May not be different to our competitors, but it is the centre of our actions.
- 14. What about AIESEC do you want them to know?
- 15. ACTUALLY what can they understand?
- 16. AIESEC BRAND IS NOW YOURS! YOU MAKE THEM OR UNMAKE THEM
- 17. A WALK TO MARKETING
- 18. MARKETING AT A GLANCE Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return
- 19. DECISIONS & OPERATIONS BASED ON BRAND
- 20. G-T-C-M G T C M OAL ARGET 120 raising, 200 applicants IT students, BOY ONLY HANNEL ESSASGE “TOGETHER, WE CHANGE THE WORLD”
- 21. Develop AIESEC BRAND with your CREATIVITY
Editor's Notes
- Ok guys, now, it’s time for us to talk about one piece of our work in AIESEC. It’s the Marketing in AIESEC, AIESEC brand and what can support us with our tasks.I hope through this talk, all u guys will have a basic but general understandings about marketing, about information management. so we can coorperate more efficiently in the future.
- To begin with, we will define the AIESEC BRAND.
- Have u ever heard about this term?and I want you to share about any ideas about BRAND, in your opinion(ask)
- Through the video, I see brand is not a logo, a slogan, advertising or marketing … It is our confidence, passion, belonging, action and a set of unique value.From the earliest days, brand is just a stamp for ownership, but today, it’s a big bussinessFrom the earliest days, brand is just used for casttle , now its use for people, service and placeFrom the earliest days, brand is a noun, now it may be used as a verb When people use your brand as a verb, that is remarkableHave you ever think that AIESEC will be used as a verb in Vietnam?But how? Let discover it!
- The closer we can make thisexperience to the entirety of our Brand Experience the more we are strengthening our global brand every day.
- By letting our customers experience the AIESEC BRANDLet them see what we have, what we are trying, what makes us different… <3
- Our target audiences can be divided into three distinct groups of people:
- These are benefits that our
- Our competitors are other organizations that offer similar experiences to our target audiences as we do.These include organizations offering:• Work abroad opportunities• Volunteer abroad opportunities• Cultural experiences• Skills development • Networks
- what makes us uniquewhat sets us apart from the competitionpoint—how we do what we do differently than our competitorsYouth driventhe concept that AIESEC is run by youth for youthIntegrated experiencethe AIESEC experience comprised of leadership opportunities, an international exchange and a global learning environmentImpact/activating positive leadershipmaking a positive impact on society
- Includes all the external touch points (or interaction points) our target audiences have with AIESEC The first interaction point that our target audiences have with AIESEC including everything from physical meetings to our website, conferences, even our Code of Ethics, all shape the way our target audiences will understand AIESEC.
- an important part of the Brand Experienceour values also represent what our target audiences experience and live when they interact with AIESEC
- AIESEC suddenly come to your life and then it appear everywhere. In everything you do, every story you tell, AIESC is always there. There for you simply see AIESEC through the story of all AIESECers. The responsibility of an AIESECer is building AIESEC brand and your personal brand :D
- AIESEC BRAND IS YOUR BAND. AIESEC can be a confusing place for non AIESECersRemember you are being watched by the world on most social media such as Flickr, Youtube and Facebook. If you are using the name of AIESEC in your communication, Be a brand ambassador! If you are speaking to an internal audience, through a channel that is external, please keep your communication clean by not writing in acronyms or using language that is exclusive. YOURS!
- Use your paper and pen,Use your talent and creaitivity, then raise your ideas about this. What will your G-T-C-M?
- They are the answers for the questions: How to plan and filter my decisions based on BRAND? How to operate and execute communication strategy?
- Target:Campaign should be customized towards your specific target audience.Therefore understand their wants, needs, interests and what context they’re living in during the time period when you wish to run the campaign.Channel:Which channels’ do our Targets normally visit? How often do they go to these places? What do they do there?Message:(1) Main Message: To come up with the general theme and tagline for your campaign, you should base this on what will be most attractive and engaging to your Target Audience.(2) Customized Messages for Channels: Your general message should then be customized according to each channel you will be using it in. Especially for online social media, this will help “optimize” engagement and drive stronger influence.
- ENHANCE AIESEC BRAND BY YOUR CREATIVE THINKING