This document summarizes a smartphone marketing solution that consists of building a native mobile app for iPhone and Android and providing a content management system (CMS). The solution allows businesses to drive engagement through features like push notifications, geofencing, user generated content, and a live customer map. The CMS enables easy management of app content and analytics without technical skills.

1. Smartphone Marketing

2. Mobile Marketing Platform
We now offer an affordable but sophisticated smartphone
marketing solution. It focuses on location based technology,
revenue, rich push messaging and user generated content.
The solution consists of 2 main parts:
1.The design and build of a smartphone app, built on Apple
for iPhone and Android.
2. An easy to use Content Management System (CMS) that
helps drive foot traffic, engagement and revenue.
We look after every aspect of the setup, design, build, and
maintenance for your app.
If you have an app already, the CMS simply plugs into it,
boosting it with features.

3. Smartphones
smartphone - noun [C]
› a mobile phone that can be used as a
small computer and that connects to the
internet
78% of the US population now have a smartphone
54% of the 55-64 age group own a smartphone
91% of smartphones operate via IOS and Android
68% of all website traffic is accessed via a mobile device
6.8 billion people on the planet, 3.5 billion use a toothbrush,
4 billion use a smartphone!
More iPhones are sold per minute than babies are born!

4. Mobile Apps
mobile application - noun [C]
› commonly referred to as an ‘app’, a
mobile or smartphone app is a software
application designed to run on
smartphones or tablets
native app:
› application written for installation in a mobile
device with more functionality than is available with a
mobile version of a website. Users download native apps
from ‘app stores’.
native app:
› application written for installation in a mobile
device with more functionality than is available with a
mobile version of a website. Users download native apps
from ‘app stores’.
mobile website / responsive website / web app:
› website designed for the small screens of mobile
phones, when user accesses a responsive website they
are automatically redirected to it’s mobile counterpart
for a more streamlined surfing experience.
mobile website / responsive website / web app:
› website designed for the small screens of mobile
phones, when user accesses a responsive website they
are automatically redirected to it’s mobile counterpart
for a more streamlined surfing experience.
86% of time online on smartphones is spent ‘in app’
97% of app push notifications are read, email read-rate is 4%
68% of brand app downloads opt-in to push notifications from app

5. App Build Steps
1. You provide us with the details for your app branding
• Background image
• Logo
• Menu labels
2. We pull in your existing digital feeds e.g.
• Newsfeed
• Social Media
• Photos/Videos
• Events
• Products
3. We build your app and once tested and approved by you,
we publish on Apple and Android

6. App Marketing
After your app goes live, we provide online tools, support and
advice to help get downloads and promote the app to your
supporters.
Mobile Website Pop-up:
We can provide you with a simple line of code for your
website developer to add, so when your supporter accesses
your website via a mobile device, a message pops up with the
link to download your app there and then.
Download App Badges:
We provide you with the badge codes to place on your
website pages, your email footers and your social media
pages to enable your supporters to download your app for
Apple or Android straight away.
Text Messaging:
We can supply you with a simple widget that enables your
website visitors to receive your app download link via text
message. The recipients can download the app with one click
from the message.

7. Content Management System (CMS)
Create a mobile loyalty
scheme to reward app users
and build customer
engagement in your outlet/s.
View analytics to assess
which message has been
most successful and how
people are using your app.
Add or edit content within
the app quickly and easily.
No technical skills involved!
Link existing ecommerce
store into your app.
See where your supporters are
in real-time. Message everyone
or just users close by.
Geofencing enables you to
deliver a targeted message to
users when they enter a real
world location.
The push messaging feature
enables you to send out text,
images, videos, maps, product
links and vouchers.
Opt to use iBeacons to engage
with users when they arrive at a
location.
Generic Logo

8. Live Customer Map
Imagine being able to see where your customers
are in real time, right now!
Perhaps they’re currently at a sports stadium, in the park, at a
competitors store, or shopping at a nearby mall?
We enable business owners to see where they are in real time and easily
create and send an instant location-based message to their customers.
The real-time message could include a special offer to tempt a customer
that is currently nearby, to pay them a visit.
The result is higher foot traffic, new revenue opportunities and increased
customer loyalty.

9. Rich Push Creation
Create and send powerful mobile marketing messages
using our easy to use drag-and-drop editor.
These messages may include
• Text
• Video
• Photo
• Map
• Share Bar
• Link Button
Create a bank of message templates, branded and ready
to go with a text edit and a new image.

10. Geo-Fencing
A Geo-fence is a virtual perimeter
around a real world location.
Add a Geo-Fence around a specific area e.g.
location/event/retailer/restaurant. When an app user walks
through this virtual perimeter, your pre-created rich
message will pop-up automatically on the users phone.
You can use the Geo-fence feature to deliver offers to your
users based on their‘real world’location; perhaps offering
them a special discount when they walk past their shop.

11. iBeacons
An iBeacon is a small blue tooth device that is able to trigger
notifications via blue tooth, to a smart phone that is located
within its close proximity, between 1-150ft.
iBeacons enable businesses to notify a nearby phone with
content containing vouchers, loyalty or sales messages to their
app users.
While Geofencing is great for outdoor location-based
marketing, iBeacons bring that functionality indoor.

12. User Generated Content
& Moderation
Keeping your community engaged with your brand is
obviously incredibly important. User generated content
(UGC) is extremely valuable and mobile is now the easiest
way to do this.
The management system makes it really easy for your app
users to send you a photo or video directly from your app.
You can then approve the content in the moderation area. If
approved, it’s added to your app and social media
connections automatically, so the wider community can like,
share and engage with your brand.

13. i
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