1. ENTERTAINMENT SOLUTIONS FOR SME

2. About
WEB MOBILE GAME
DEVELOPMENT DEVELOPMENT DEVELOPMENT
ENTERTAINMENT

3. Clients

4. SME (Small & Medium Enterprises)
+ Micro-enterprises
• Few employees
• Important role of the owners
• Direct relationships owners-clients-employees
• Limited market share
• (Usually) lack of a marketing department

5. SME Requirements
1 2 3
Owner Web presence Web presence Web presence + ?
requirements
Development “Home made” Professional Professional
Low quality Higher quality Higher quality
HTML Dynamic website Dynamic website
e-Commerce ?
ADV Offline Offline Online
Online (low)
Audience Low expectations Medium High expectations
expectations

6. Some entrepreneurs try to define the best, the most innovative and cost
effective solution to communicate with their clients and potential clients.
HOW?

7. Solutions?
1. Web 2.0 & Social applications
2. SaaS
3. Mobile Applications
4. Advergames

8. The role of the DEVELOPER?
1. To analyze
2. To keep an eye on the market
3. To invest in R&D
4. To adapt and to be dynamic

9. Case studies
1. Couchlove.com // social app
2. MMS Event // saas
3. Castello Malvezzi // mobile app
4. Zuuvu and advergames // gaming app

10. Couchlove.com
Cytavision is a semi-government
organization. It was established with
the aim of providing, maintaining and • TV
developing a comprehensive • Voice
telecommunications service, both
nationally and internationally. • Data
• Mobile
Cytavision is considered to be the
Leading provider of integrated
Electronic communications services
in Cyprus.

11. Objectives
• to create a social application to engage their audience;
• to collect personal information for marketing purposes
(profiling, emailing, etc);
• to analyze the tastes for their users;
• to define a simple but effective campaign using
internet;
• to test Facebook as a tool for future campaigns

12. How to achieve the objectives?
• simple questions and simple answers
• simple dynamics, to be suitable for any type of user
• simple sharing
• rewarding

13. The idea
• to allow users to configure their own couch;
• to analyze, according to the selected patterns, the
personality of each user;
• to advise in accordance with their personality some
relevant tv channels;
• to allow users to share their couches by email, twitter,
facebook ;
• to vote and to be voted ...couch;
• to take part to a competition to win a TV and a
decoder.

14. Technologies
• LAMP
• Flash
• Facebook API
• Twitter API

15. Technical overview

16. Technical overview

17. Results (after 7 days)
• 2200 registered users
• 1200 weekly active users in Facebook
• 6500 share on Facebook

18. MMS Event
MMS event is a one-person company based
in Sweden. The idea was to conceive a SAAS The service is
application allowing event organizers with a addressed to:
simple and fully customizable application
enabling attendees to broadcast pictures •exhibitions
taken by their handsets on flat screens, web •parties
sites and mobile devices. •weddings
•conferences
Business model
* rent the software per day
* revenue sharing on short-code MMS

19. MMS Event
WEB SAAS iPhone
SITE APPLICATION

20. Features
SAAS
admin client user
•Add clients • Backgrounds • Backgrounds
• Subscription period • Embed the slideshow in his website • Embed the slideshow in his website
* Change client settings • Choose MMS and SMS templates • Choose MMS and SMS templates
* Set the price for incoming MMS • Choose transition effects, timings, etc • Choose transition effects, timings, etc
•Set the templates the customer can use • Set texts • Set texts
• Set if clients can use SMS or MMS • Add adv screens • Add adv screens
• Approve MMS/SMS on/off • Approve MMS/SMS on/off
• Download SMS/MMS

21. Graphic user interface / website

22. Graphic user interface / SAAS

23. Graphic user interface / SAAS

24. Graphic user interface

25. Technologies
WEB
• LAMP
• Flash
• XML
• MMS gateway integration
iPhone
• Objective C
• XML

26. Castello Malvezzi
Castello Malvezzi is a high-level Italian
restaurant hosted in a 14 century castle
and surrounded by 30.000 meters of
park.
Besides the suggestive and ancient
environment, its hold by a innovative
management which focus very much
on new technologies and social media
marketing.
The requirement was the development
of an interactive menu with social
features for their elite clients.

27. Requirements
• interactive menu on iPad
• social media interactions
• offline functioning of the application
• synchronization
• not public application

28. Solutions
• Design compliant with the style of the restaurant
style and their corporate identity
• Simple UI to allow even non skilled people to use it
• Not publishing on App store but ad-hòc build
• Sync via plist (xml) to allow the application to update
the app and to allow the offline functioning

29. GUI

30. GUI

31. GUI

32. Technologies
• Objective C
• LAMP
• Facebook API for iOS
• XML

33. Why?
• To offer to the guests of the restaurant a new
experience
• To communicate they are innovative
• To be one of the first restaurants with such a type of
application  PR

34. Gaming platform
We have conceived a flexible gaming
platform featuring:
• SP&MP games • Casual
• Accounting system • Skill
• Incentive tools • Incentive
• 1vs1 matches • Social
• Tournaments
• Social tools

35. Objectives
• Modular solution to build gaming solutions (portals,
applications, etc)
• “All in one”: platform + games + business model
• Catalog of advergames
• Marketing tool

36. Technologies
• LAMP
• Flash
• Payment gateway integration
• Multiplayer socket (JAVA)

37. Zuuvu

38. Games

39. Games

40. Why using advergames?
• Higher interactivity with the brand, including competitions
• Uniqueness: every brand is different, so the advertising
• Virality
• Higher exposure compared to banners

41. Markets are Conversations
(the cluetrain manifesto)

42. Thanks
www.outsourcingfarm.com