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iBeacon Redefining Engagements
The document discusses ibeacons, small indoor positioning devices that utilize low energy Bluetooth technology to enable real-time, location-based engagements with smartphones. It outlines various applications of ibeacons across businesses, such as retail, restaurants, hospitals, and workplaces, highlighting their ability to deliver customized notifications, manage interactions, and enhance customer experiences. The document emphasizes the potential of ibeacons to redefine customer engagement strategies in 2015 and beyond.
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iBeacon Redefining Engagements
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- 2. Making direct, realtime Engagements, at the right time and right place possible iBeacons dex
- 3. iBeacons are smallindoor positioning devices that use Low Energy Bluetooth (BLE) to connect with smartphones. Once connected, a beacon can trigger response in an smartphone app allowing it to pinpoint the location, push notification messages and call on app. iBeacon Do you know what is it? dex
- 4. BLE is alow energy consuming, intelligent sensor technology, in the form of chipsets that are embedded into devices, such as beacons. BLE Do you know what is it? dex
- 5. But did youknow there are millions of beacons in the world…YES! THEY ARE YOUR PHONES!! You can also find BLE embedded in most common devices now a days like watches, tags, etc. dex
- 6. An iBeacon doesnot do anything as such, it is just a trigger that can initiate a response in any device or app which gets in its range and is associated with it How an iBeacon Works? * Send welcome messages as Customer or Visitor enters your store * Send custom deals and offers to customers based on their buying behavior * Track time spent and buying behavior of customers in any section of the store dex
- 7. iBEACON SYSTEM ARCHITECH Typically aniBeacon system architech includes an iBeacon harware, an app or a smart device which can perform a cetrain function when iBeacon devices triggers it and a business intelligence layer which defines these functions iBeacon hardware which is compatible with your device or app Hardware * A trigger responsive app or smart device which acts when in proximity of the iBeacon App * Business intelligence layer that defines responses in app or smart device Intelligence* dex
- 8. So what isso GREAT about iBeacons? iBeacons allow businesses engage customers or visitors based on their location or proximity to the store, and send them custom notifications and messages based on their behavior and buying habits. iBeacons offers tremendous potential as how you can engage your visitors in real time, consider following examples Send customized messages or notifications based on the customer’s location in any particular section of the shop Enhance customer loyalty and reward regular customers with better offers by knowing their visit details as they arrive Open a visit or ticket as a customer approaches the clinic or health store and manage the complete visit automatically Provide customers with indoor map and navigation to facilitate them through the whole store and provide whole new shopping experience Capture data on time spent by customers at particular section of the store and customize your offers based on the same Accept payments on the go from customers and help them move away from long queues of the billing counter dex
- 9. Let’s consider somereal world business applications for businesses dex
- 10. Retail Businesses Send customizednotifications about different offers, coupons or personalized loyalty programs based on the location, time and purchase history of the shoppers. Promotion Enhance customer loyalty and reward regular customers with better offers by knowing their visit details as they arrive Monitoring Provide customers with indoor map and navigation to facilitate them through the whole store and provide whole new shopping experience Navigation dex
- 11. Restaurants Making reservations &manage orders even before reaching the restaurant. Reservations Accept payments on the go from customers and help them avoid waiting time Payments Walking around and getting notifications about a nearby restaurant that can offer the type of food we are looking for Offers dex
- 12. Hospitals Making pre appointmentby checking doctors availability in real time and allowing real time check in as you enter the clinic or hospital Appointments Receiving information about rules of hospitals, history of patient, facilities, recent developments and all kind of stuff that is important to hospital or patients Monitoring Tracking the location and room number of the patient and other services and guiding patients to relevant places if required Navigation dex
- 13. Workplace Automatically mark theattendance of employees as they enter the office premises and leave aside traditional biometric and card punching solutions Attendance Send relevant information, updates and notifications to employees on the go when they are in the office premises Information Track how your employees are spending their time in office Time Tracking dex
- 14. Where is thefuture? 2015 is termed as year of iBeacon Technology which will redefine how businesses engage their customers On an average every one out of 4 retail business will embrace iBeacon technology in coming year dex
- 15. iBeacon based proximitysolution for small businesses mdex mdex is targeted to small businesses such as restaurants, retail stores, hospitals, clinics and office where they can set up iBeacon based proximity solutions for their customers and visitors Businesses can track check ins, send notifications and deals and do a lot of stuff to engage their visitors What we are doing? dex
- 16. iBeacon based loyaltybased solution for retail establishments konekz konekz is an iBeacon based loyalty based system targeting retail businesses to help them improve footfall in their shops, improve customer loyalty through revisits and improve probability of purchase through regular visits by customers What we are doing? dex
- 17. Dex Consulting isa leading mobility solution provider helping small and medium enterprises in strategizing, developing and managing their mobility needs. We have been working with iBeacon technology to help business in defining their mobile strategies, helping them develop relevant mobile solutions and managing them for better performance and productivity We have been successful in earning the trust of small and medium enterprises and continue to assist businesses worldwide in harnessing the power of technology to enhance their business processes and improve overall profitability. ABOUT USMobility Solutions for Small and Medium Enterprises dex
- 18. Interested in DiscussingiBeacons Arizona Buckinghamshire India India A- 89, 2nd Floor, Sector 63, Noida, Uttar Pradesh, India +91-120-422-6110 UnitedStates 5235 South 39th Street, Phoenix, AZ 85040 +1-646-929-3959 United Kingdom 14, Langport Cresent, Oakhill Milton Keynes (MK5 6LZ), Buckinghamshire, UK +44-783-514-7255 dexDisclaimer: Images and figures used in the presentation are taken from internet and we thank the owners for the same.